Nisa launches pre-sell event for Christmas alcohol

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Nisa partners have this week begun to pre-order alcohol for the festive season.

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This year’s Christmas licensed pre-sell brochure offers a gifting range that caters for a range of budgets and includes a new range of seasonal packs, wine boxes, and key branded mid packs of lager and cider.

Also included is a ‘two for £3.50’ deal on Christmas ales and craft beers (multibuy excludes Scotland and Wales), which offers great value for customers.

In addition, the brochure provides insights to help Nisa partners make decisions on what stock to buy in for their stores this Christmas.

Chris Walker, marketing operations manager at Nisa, said: “Two-thirds of shoppers celebrate Christmas at home and with the likelihood of continued impact from Covid-19, stocking a credible own-brand range this Christmas is going to be more important than ever for Nisa partners.

“What’s more, with the uncertainty surrounding the hospitality industry and prospect of more home celebrations taking place, this year’s pre-sell includes a new range of seasonal packs which are great for sharing and offer great value for customers.”

He added: “Our range of branded premium spirits and Co-op Irresistible gin and rum will enable Nisa partners to offer a credible range to their customers and this combination of key brands and Co-op own-brand will help them deliver the perfect Christmas to satisfy their customers’ needs.”