McCain supports families with disabled children with £1m campaign

By Éilis Cronin in Frozen 5th April 2021

McCain is launching a “Little Moments” campaign to “drive awareness of leading childhood disability charity Family Fund”.

The campaign features 60- and 30-second adverts shown during prime time TV channels, a special report on how mealtimes for families raising disabled children have been affected during the pandemic and a partnership with Sky and comedian David Walliams.

The brand is also launching limited edition packs of McCain Home Chips, featuring artwork by a young child who has autism and a brain injury.

Family Fund provides grants and services to families raising disabled or seriously ill children, allowing them to buy essential items and spend more time together, such as during mealtimes.