Shopify vs Squarespace vs Wix (2024): The Battle of The Website Builders

Which Comes Out On Top?

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shopify vs squarespace vs wix

If you’re looking for an ecommerce solution and scratching your head over which one’s best for your online store, you’re in the right place.

We’ve taken three of the most popular ecommerce platforms on the market: Wix, Shopify and Squarespace, and taken our microscope to them. So, hopefully, by the end of this comparison, you’ll have a better idea of which (if any) of these web builders meet your needs.

The Quick Verdict:

If you’re planning on launching an Ecommerce store, Shopify is the way to go. Shopify offers one of the most comprehensive ecommerce platforms available. Not only is it incredibly feature-rich, with tools for inventory, business, and customer management, but it’s secure, and intuitive too. You can even use Shopify to launch a print-on-demand or dropshipping company.&nbs

If you’re entering the creator economy and want to build a portfolio showcasing your work, or you’re an artistic professional looking to make an impression, choose Squarespace. With some of the most attractive templates available, Squarespace makes it easy to elevate and refine your brand. It also offers fantastic content management features, though its selling tools are a little basic.

For an excellent all-round solution, combining ease of use, with affordability and flexibility, pick Wix. The Wix website builder comes with a fantastic range of content management tools, ecommerce features, and access to valuable marketing resources. Plus, it makes it extremely easy for beginners to get started, with an intuitive back-end and AI-driven design tools.

Shopify vs Wix vs Squarespace Comparison Chart

  1. Our pick:
    Features 10/10
    Ease of Use 9/10
    Pricing 9/10
    Templates & Design 9/10
    Inventory 9/10
    SEO & Marketing 8/10
    Payments 9/10
    Security 9/10
    Customer Support 10/10
  2. Runner up:
    Features 9/10
    Ease of Use 10/10
    Pricing 8/10
    Templates & Design 9/10
    Inventory 8/10
    SEO & Marketing 9/10
    Payments 9/10
    Security 9/10
    Customer Support 9/10
  3. Best for small business:
    Features 8/10
    Ease of Use 7/10
    Pricing 8/10
    Templates & Design 9/10
    Inventory 6/10
    SEO & Marketing 5/10
    Payments 8/10
    Security 7/10
    Customer Support 8/10

How We Tested Wix, Shopify, and Squarespace

We believe in offering a true-behind-the-scenes insight with our comparison reviews.

We tested Wix, Shopify, and Squarespace independently over the years, by signing up for accounts with all three platforms. That ensured we could get a clearer view of how all the providers serve their customers.

We’ve reviewed each platform independently (Shopify review, Squarespace review, Wix review), and also compared the side by side (Shopify vs Squarespace, Squarespace vs Wix, Wix vs Shopify).

While testing gathered insights from other industry users to better understand how the capabilities measure up for business owners.

Shopify vs Squarespace vs Wix: Features

At its most basic, ecommerce store owners want a platform with all the features they need and for those features to be effortless to use.

Fortunately, Wix, Shopify and Squarespace, all boast easy-to-use dashboards. From here, you can handle all aspects of your website and online selling.  From updating your billing information to editing content to listing products, you can manage it all from one centralized place.

That said, let me take a more in-depth look at each platform’s most notable features:

Wix Features

Moving onto Wix‘s features, like Shopify and Squarespace, Wix also provides an easy-to-use dashboard. Similarly, from here, you can overview and manage your entire ecommerce website. For instance, you can fulfill and collect orders, access business insights (sales figures, profits, and so on), oversee customer payments, etc.

wix homepage - shopify vs squarespace vs wix

There’s also an app that enables you to manage your Wix store from your mobile device’s convenience. This includes tracking and managing inventory, adding new products, sending invoices, processing refunds, scheduling payments, and so on.

Other notable Wix features include:

  • 800+ customizable templates: That’s an astonishing number of templates to choose from! These are conveniently categorized into niches. For example, jewelry, fashion and clothing, beauty, and so on.
  • Online payments: You can accept all major debit and credit cards using Wix Payments, Wix’s native payment gateway.
  • Marketing: Wix comes with in-built email marketing functionality, a tool that helps you create eye-catching social media posts, AI to refine your Facebook ad campaigns, and a video maker!
  • Shipping: You can set shipping rates and automate taxes.
  • Product placement: You can sell on multiple platforms, including Amazon, eBay, Facebook, and Instagram.
  • Shopping cart customization: You can customize your shopping cart and payment pages to suit your store’s look and feel and opt to reveal real-time sales tax.
  • Automation: You can automate and track every step of the customer journey from purchase to delivery.

Shopify’s Features

shopify homepage - shopify vs squarespace vs wix

Shopify‘s suite of features is so extensive that we don’t have time to list them all here. However, we’ll do our best to highlight its most important hallmarks. 

Shopify’s dashboard showcases your core metrics so that they’re easily viewable at-a-glance, including:

  • Total sales breakdown
  • Total sales by channel
  • Order numbers
  • Information on your customers

…and so on.

Shopify makes adding products to your store effortless. When you add products, there are designated fields for entering: product names, prices, descriptions, and product photos. Simple, right? 

Other notable Shopify features include:

  • Analytics: By this we mean, you get access to a Google Analytics integration, you can generate product reports, and view sales and customer data via your Shopify dashboard.
  • SEO and marketing tools: Unsurprisingly, this includes SEO-optimization tools. But also, the ability to sell on Facebook and offer targeted discounts to loyal customers. 
  • Mobile app: Shopify is an entirely mobile-friendly platform, with 81% of its user traffic coming from mobile phones. You can even fulfill orders and manage inventory via the mobile dashboard. 
  • Products: This feature category covers inventory management, product organization, the creation of unlimited product listings, and the fact you can sell digital products. 
  • Storefront: You get access to 70+ professionally designed themes, a web-based website builder and drag and drop editor, as well as your own domain name. 
  • Shopping cart: There are 100 payment processors to choose from. Plus, you’re given a free SSL certificate, the capacity to accept all major credit cards, and you can set flexible shipping rates. 
  • Store management: Shopify integrates with tons of popular dropshipping apps, many of which go a long way to automating your order fulfillment and shipping. You can also set customer profiles and groups according to buying and browsing references, generate and process refunds, and receive automated inventory updates.
  • Web hosting: Users receive unlimited bandwidth, unlimited orders, automatic Shopify updates, and Level 1 PCI compliant security
  • Blogging: Shopify comes with a robust in-built blogging engine. They provide everything bloggers need to grow their readership and increase website traffic.
  • 24/7 support: This includes access to Shopify’s online Help Center as well as their in-person support team.

Squarespace Features

Like Shopify, Squarespace users can overview their entire store from their Squarespace dashboard. From here, you can also track customer behavior, i.e., browsing and purchasing history, review any sites you contribute to, and check order numbers and sales figures.

squarespace homepage - shopify vs squarespace vs wix

However, unlike Shopify, whose primary focus is ecommerce, Squarespace’s main objective is website design.

While anyone can use Squarespace, it’s safe to say this platform’s primarily aimed at designers, artists, photographers, and other types of creatives. In comparison to Shopify, it’s undoubtedly less store-oriented.

One of Squarespace’s most notable features is its visual editor. This works wonders for tweaking images – especially if you want to use advanced filters and effects.

That said, below, we’ve outlined some of Squarespace’s other core features:

  • Ecommerce: Although Squarespace’s ecommerce functionality isn’t as robust as Shopify’s, it still provides the basics for selling online. For instance, you can: add and manage unlimited products and insert rich product descriptions, embedded videos, and images. Plus, you can organize products into categories to help customers find what they’re looking for.
  • Product and sales management: Every time you list a product, it’s put into a catalog so you can easily reuse it in email campaigns and blog posts. There’s also a quick-view option that allows customers to see products in detail without clicking away from the page. Finally, you can schedule products, sales, and promotions to go live on your website automatically.
  • Inventory management: You can add and edit unlimited inventory, receive automated alerts when you’re running out of stock, show customers stock availability, and sync inventory with other eCommerce platforms.
  • Storefront: You get access to 110 well-designed, mobile-friendly templates across five ‘types’ – Online store, portfolio, memberships, blog, and launch page. You can further whittle down your choice of templates by filtering by ‘topic’ – there are 17 to choose from, including food, entertainment, travel, restaurants, media & podcasts, etc.
  • Shipping: US customers can receive real-time shipping estimates, and like Shopify, you can also set shipping rates either as a flat or weight-based rate.
  • Payment and checkout: Squarespace accepts all major credit cards, as well as Stripe and PayPal. You can also customize the checkout experience by adding customer surveys and allowing customers to attach a gifting message to their order.
  • Marketing: It’s easy to share your products on social media sites and tag them in Instagram posts.
  • SEO tools: One of Squarespace’s best SEO features is its best practices checklist. This provides all the info you need to ensure you’re doing everything possible so that your website appears in search engine results.

Shopify vs Squarespace vs Wix: Quick Comparison

ShopifySquarespaceWix
AnalyticsYesYesYes
Discount CodesYesYesYes
CollectionsYesYesYes
Related ProductsYesYesYes
Custom Product FiltersYesVia 3rd-party appsYes
Product ReviewsVia 3rd-party appsYesYes
Integrated CheckoutYesYesYes
Customer AccountsYesYesYes
Cookie BannerVia 3rd-party appsYesYes
AutomationsYesNoPartial
POSBest (Available worldwide)Basic (Limited to USA)Good (Limited to USA and Canada)
Automatic Tax CalculationFullPartialPartial
Real Time Shipping RatesYesYesVia 3rd-party apps
Abandoned Cart EmailsYesYesYes
Email MarketingYesYesYes
Marketing WebsitesVia 3rd-party appsYesYes

Ease of use: Getting to Grips with the Platforms

Although all three platforms promise customers a straightforward experience, we found there were slightly different learning curves for each solution. For us, Squarespace stood out as the simplest tool for beginners, with a streamlined intuitive interface.

It comes with sophisticated style controls, and a powerful “fluid engine” content editor, which helps users position content and components wherever you need them, on both the mobile and desktop versions of your site. Squarespace even allows you to generate website content with AI tools.

Wix follows closely behind, with an excellent drag-and-drop editor offering businesses plenty of flexibility with their content layout. The system doesn’t work quite as quickly and intuitively as the Squarespace website editor.

Notably, Wix does also have AI tools which can help you to create a website in a matter of minutes, but using them removes some of the customization features you might need at a later date.

Shopify also has its own drag-and-drop editor, as well as a wide range of “sections” that give you comprehensive flexibility over your site’s appearance. Making granular changes to your site’s appearance and performance can be complex without coding knowledge.

On the plus side, Shopify’s tools for creating product pages and categories are fantastic – perhaps the best of all three platforms. It definitely simplifies the process of building the ideal store.

Shopify vs Squarespace vs Wix: Templates and Designs

Although we’ve touched on web design and templates above, we’re going to look at these in a little more detail. After all, a poorly designed storefront that’s hard to navigate and ugly to look at will send customers running for the hills. So it’s vital to get it right!

ShopifySquarespaceWix
Store Builder TypeSection BasedBlock BasedDrag and Drop
Free Templates12160+800+
Paid Templates150+00
Editable Template CodeYesNoNo
Quality Of TemplatesGreatGreatGood

That said, let’s explore what Shopify, Squarespace, and Wix offer in this department:

Wix Templates and Designs

wix templates

Out of all three platforms, with over 800 themes on offer, Wix has the most extensive collection of templates – hands down! Like Shopify and Squarespace, Wix categorizes its templates to make it easier for you to find something that suits your online business.

Again, the templates are well designed and good-looking. In terms of design quality, there’s little between Wix, Shopify, and Squarespace.

Shopify Templates

wix templates - Shopify vs Squarespace vs Wix

There’s no doubt that Shopify’s templates are impressive. There are over 70 themes and templates, ranging from $0.00 to $180.

All of Shopify’s themes are customizable, clean-looking, and easy to modify. Generally speaking, there’s a good use of white space with an emphasis on uncluttered design.

You can find Shopify’s templates on the Shopify Theme Store. You can filter by industry to narrow your search – for example, food, fashion, and jewelry. Similarly, you can filter your search by design style – for instance, large imagery, minimalist, suitable for small inventories, and grid-style layout.

shopify alure theme example
Shopify Allure Theme Example
Shopify Themes and Templates
Shopify Themes Library

There’s even a Theme Store Community for web design and coding geeks -if that sounds like you, this forum is definitely worth checking out. You can modify the code of Shopify’s themes. However, please note: you should only attempt to edit the code if you know HTML, CSS, and Liquid.

Squarespace Templates and Designs

Shopify vs Squarespace vs Wix

In comparison to Shopify and Wix, Squarespace offers fewer templates: 60+. However, for what they lack in quantity, their award-winning designs make up for in quality.

Squarespace gives you the option of allowing them to match your website with the perfect template. Just select the type of website you’re trying to build, and Squarespace will list a selection of templates that suit your needs.

Like Shopify, Squarespace’s templates are clean, provide lots of space for big-style photography, and boast a good use of white space. All this combined achieves a minimalist, uncluttered look.

All Squarespace templates are customizable, and pages can be reformatted to suit your needs. However, you’ll need access to high-quality, high-res photography when building a Squarespace store, so bear that in mind.

There are also plenty of beautiful email templates to choose from, which you can modify using a drag and drop interface. In contrast, Squarespace’s website editor is more section-based, which can be a little harder to pick up.

It does, however, provide lots more flexibility for creatives to really let their work shine. You also get access to more advanced design tools like their built-in image editor.

This allows you to crop and change the aspect ratio, brightness, saturation, and contrast of your imagery, which far surpasses Wix’s image design options. The same Image editor can even be used on email campaigns, logos, product images, and video blocks.

Shopify vs Squarespace vs Wix: Pricing

Quick Pricing Summary

ShopifySquarespaceWix
Free TrialYesYesYes
Free PlanNoNoYes
Paid Plans (Monthly)$5 – $399$23 – $65$16 – $159
Free DomainNoWith Annual PlansWith Annual Plans
Transaction Fees0 – 2%0 – 3%0

Any ecommerce store owner worth their salt understands the importance of keeping an eye on their pounds, shillings, and pence.

This begs the question, how does Shopify, Squarespace, and Wix compare where value for money is concerned?

Let’s find out:

Wix Pricing

wix pricing

There are three Wix business and ecommerce price plans. Users can also try Wix for free, with no time limit.

  1. Wix Business Basic plan: $23/mo
  2. Wix Business Unlimited plan: $27/mo
  3. Wix Business VIP plan: $49/mo

Shopify Pricing

shopify pricing - shopify vs squarespace vs wix

You’ll be pleased to hear that there’s a free 14-day trial available. This gives you plenty of time to familiarize yourself with the platform to see whether you want to invest your hard-earned cash into it. Best of all, no credit card’s needed, so rest assured you won’t experience any surprise charges later down the line.

Once your free trial expires, to continue using Shopify, you’ll have to opt for one of these paid plans:

  1. Shopify Lite: $9/mo
  2. Shopify Basic: $29/mo 
  3. Shopify: $79/mo
  4. Advanced Shopify: $299/mo

Squarespace Pricing

Squarespace pricing

Squarespace pricing is based either monthly or annually. There’s a 14-day free trial.

  1. Personal: $12/mo if you pay annually or $16/mo
  2. Business: $18 /mo if you pay annually or $36/mo
  3. Basic Commerce: $26 /mo if you pay annually or $36/mo
  4. Advanced Commerce: $40 /mo if you pay annually or $46/mo

Shopify vs Squarespace vs Wix: Who Offers The Best Value for Money?

Overall, the cheapest plan looks to be Shopify Starter (at $5/month). However, this is only an add-on for existing sites. So, you’ll still need to pay the subscription alongside whatever other website builder you’re using. On top of this, Shopify lite plan comes with lots of feature restrictions.

All in all, although Shopify Starter is the cheapest, you’ll most likely enjoy better value for money with Shopify’s next tier up.

What’s attractive with all three platforms is that they all offer free trials, with Wix coming out on top because their free plan has no time limit.

On the flip side, Squarespace comes out most expensive, but where web design’s concerned, you get what you pay for.

The main difference between the three platforms is that with Shopify, you get unlimited products, file storage, and bandwidth on all price plans.

Shopify is also distinctly the most scalable. It also offers the most expensive top-tier programs suited to large businesses and enterprises, with a much broader set of premium features.

With Squarespace, while you get unlimited storage and bandwidth on all price plans, you can only list products if you have one of the three Business/Ecommerce plans. The personal plan doesn’t allow you to list products. As for Wix, while bandwidth and products are unlimited, storage varies from 20GB, 25GB and 50GB, respectively.

Ultimately, to judge which platform offers the best value for money, you’ll need to figure out what your needs are and go from there.

Wix vs Shopify vs Squarespace: Payment Processing Solutions

If you want to accept payments through your online store, you’re going to need to connect a payment gateway. This is the software that ensures you can actually manage credit card and debit card transactions.

Of the three platforms we reviewed here, Wix and Shopify give you a lot more freedom when choosing your ideal payment gateway.

Shopify has Shopify Payments, as well as support for more than 100 other payment processing solutions. Wix also lets you connect to more than 100 payment gateway solutions.

Alternatively, Squarespace only offers PayPal, Stripe, or its default gateway, Squarespace Payments. The only way to access an extra solution (Square) is through Squarespace POS.

Another thing that separates Wix and Shopify from Squarespace, is they can both accept mobile payment methods, like Google Pay. As for transaction fees, Wix doesn’t charge any, no matter which payment processing system you choose.

Squarespace, on the other hand, doesn’t charge transaction fees if you sign up for one of the company’s more expensive “Commerce plans”.

Alternatively, Shopify doesn’t charge transaction fees if you use the default Shopify Payments option – though this isn’t available in all countries.

Keep in mind, credit card processing fees (charged by your payment gateway) are present regardless of which platform you choose. 

Wix vs Squarespace vs Shopify: Selling Internationally

The great thing about ecommerce, is that business owners can easily connect with and serve customers across a variety of countries, with minimal effort. Wix, Squarespace, and Shopify all support international sales, but Shopify offers the most advanced features.

Through the dedicated “Shopify Markets” solution, companies can create different selling “segments” based on groups of countries, or individual countries. You can then manage languages, international domains, and currencies for each market, all in the same place.

Shopify even offers valuable customer insights, to help you learn more about each segment of your audience. Plus, there’s a fulfillment network available to help streamline delivery.

Wix’s international sales features are also quite impressive. Companies can build multilingual sites in a matter of minutes. Plus, you can translate your site into 180 different languages, while Shopify has a limit of 20.

Wix also ensures you can display prices in local currencies, though consumers can’t actually checkout using their local currency.

Unfortunately, Squarespace falls way behind from an international sales perspective. It has no multi-currency selling features, only allowing users to sell in one currency. You also need to use an external app if you want to translate your site, which can be expensive, and complex.

Point of Sale Solutions for Omnichannel Selling

Even as the popularity of ecommerce continues to grow, it can still be valuable to have your own brick and mortar store. Point of Sale (POS) solutions allow you to accept payments in-person via marketplaces, stores, and pop-up shops.

The right POS solution can help you leverage card readers, registers, barcode scanners, and other hardware. Plus, it helps you to automatically monitor sales and inventory in one place. While Shopify, Squarespace, and Wix all offer POS features, Shopify has the best solution.

The Shopify POS app is easy to use and intuitive, and there are a ton of valuable hardware options to choose from, including the Shopify POS Go mobile POS. Plus, you can start accessing POS features on any Shopify plan, including the “Starter” plan for just $5 per month.

Wix allows you to leverage either Wix POS (in Canada or the US) or a third-party POS solution like Square or SumUp for omnichannel selling. The tools are relatively easy to use, and there are plenty of hardware options available from partners. However, Shopify’s features are more advanced.

As with international selling, Squarespace falls behind in the omnichannel sales landscape too. Although there is a POS solution available, it’s only accessible in the United States. Plus, it can only integrate with basic card readers, rather than advanced hardware tools.

Dropshipping and Print on Demand Solutions

These days, you don’t need to develop your own products, or even manage order fulfillment yourself as an ecommerce store owner. Dropshipping and print on demand have become popular ways for vendors to work with third-party vendors to increase sales.

With both methods, you take orders for products through your online store, and issue them to suppliers. The supplier then packages and ships the product to your customer in exchange for a fee.

The main difference is that with POD you can customize the items you sell.

For dropshipping and POD vendors, Shopify is easily the best platform on this list. It offers a huge range of hundreds of dropshipping apps and POD tools.

Plus, retailers can access dedicated dropshipping starter kits, with tutorials and resources to help you get started.

Wix does support dropshipping and print on demand, though there are far fewer options to choose from for integrations.

Squarespace gives you even less options, with only a handful of dropshipping and POD tools to choose from. Notably however, all three products do integrate with the top 2 most popular POD apps, Printify and Printful

Shopify vs Squarespace vs Wix: Apps, Integrations and Add-ons

All three platforms offer apps and add-ons. So, here’s an overview of what’s on offer:

Shopify

Shopify app store

The Shopify App Store is extensive. Apps are plentiful and categorized to make browsing much more straightforward. Categories include marketing, sales and conversions, orders and shipping, and reporting. In total, there are 285 free apps and add-ons and 249 that you have to pay for.

Squarespace

Squarespacea apps and integrations

Squarespace calls their apps and add-ons ‘Squarespace Extensions.’ Again, you can search by categories such as sales and marketing, finance and shipping, and fulfillment. But, in comparison to Shopify, the integrations on offer are sparse – to say the least. There are only 24 to choose from!

Some come with a one-off cost, some are free, and others have staggering monthly price plans. You have to click through to each app to see their prices. All in all, their filtering option isn’t as helpful as Shopify or Wix’s.

Wix

Wix app market

Like Shopify, the Wix app store is called the Wix App Market and boasts a generous array of plugins. Again, you can search by categories such as marketing and sell online. Some apps are free or come with a free trial, while others are paid for. In total, there are more than 250 to choose from.

Shopify vs Squarespace vs Wix: Customer Support

No ecommerce site owner, no matter how experienced, can go it 100% alone. So let’s see how these three platforms compare when it comes to customer support:

Wix

wix help center - shopify vs squarespace vs wix

Like Shopify, Wix also offers phone and email support alongside online self-help resources. Help is available 24/7 with priority support for Business VIP customers.

Another nifty feature is the help button assigned to every editable element in your site and store. If you’re confused about how something works, you can click the help button while you’re editing, and this will take you to the relevant self-help documentation.

Shopify

Shopify help center

Customer support is one of the many areas where Shopify excels. With 24/7 phone and live chat support on all plans, plus online self-help materials, including webinars and articles, you’re sure to get the help you need in no time!

Shopify also has one of the most active ecommerce communities on the web, with loads of step-by-step guides providing information specifically about selling on Shopify. Needless to say, you won’t be short on tips and tricks to succeed with this platform!

Squarespace

Shopify vs Squarespace vs Wix

Unfortunately, Squarespace doesn’t offer phone support – which considering its pricing, is very disappointing. However, you can contact their customer service team via email, Twitter, and live chat (operated from Monday to Friday).

Alternatively, if you prefer the self-help route, there are plenty of videos and online tutorials to peruse through. Plus, Squarespace regularly hosts webinars on topics like “How to get started with Squarespace” or “Launching your Online Store.” There’s also an online forum where you can chat with fellow Squarespace users.

Shopify vs Squarespace vs Wix: SEO

No website building review is complete without acknowledging the importance of working with a platform that offers robust SEO optimization. So, let’s take a look at each platform in turn:

Wix SEO

wix seo

Wix offers a complete toolkit for users to SEO optimize their store. Like Shopify and Squarespace, its back-end includes server-side rendering, clean URLs, a maintained XML sitemap, and images compressed for accelerated page loading.

Its SEO functionality is also built into its dashboard and comes with a Google Analytics and Google Search Console integration. These come in handy if you want to dig deeper and better refine your SEO strategy.

Shopify SEO

Shopify has some nifty built-in back-end SEO features that you can use to optimize your store. Some of the SEO work is automated, so you don’t have to bother doing it yourself—for instance, auto-generated canonical tags and themes with built-in social media sharing and linking options.

With Shopify’s built-in SEO features, you can optimize your content by editing title tags, URLs for blogs, web pages, and meta descriptions. You can also edit the alt text for your image descriptions.

Shopify also integrates with several SEO tools to help you level up your SEO game. A quick peek at their app store tells us there are 127 SEO-related tools available! Some are paid for, while others are free.

Shopify also has a really simple to understand blog on this topic aimed at beginners. It covers topics such as keywords and directs users towards some of its tools to enhance your SEO. Shopify’s website also gives you the option to subscribe to videos on SEO optimization.

Squarespace SEO

 Squarespace SEO

Squarespace also offers a best practice SEO guide on its website, although it assumes a certain level of understanding that beginners may not have. If that sounds like you, then you may be in for a steeper learning curve.

The good news is that just like Shopify, Squarespace also has SEO optimization built into its back end. Such as clean HTML markup, SSL certificates, a site map, automatic site redirects, tagging and editing fields for your search engine, Google image-rich search for products, and page descriptions.

However, unlike Shopify, there are no SEO apps or add-ons (that we could find) on Squarespace’s Extensions store.

Abandoned Cart Recovery Features

Studies show that almost 70% of all ecommerce consumers abandon their carts, without making a purchase. This makes abandoned cart recovery features extremely valuable for increasing your potential sales online.

While there are various third-party apps you can use to manage cart abandonment, Wix, Shopify, and Squarespace all offer integrated solutions.

Shopify’s tools are the most advanced of the three, allowing you to identify various types of cart abandonment, and send highly customized cart recovery messages. You can create sophisticated customer journeys with automation, and improve your chances of boosting revenue.

While Squarespace offers relatively valuable tools for cart abandonment prevention, they’re only available on the most expensive plans offered by the brand. Alternatively, Wix offers abandoned cart recovery on most of its paid plans, but the features aren’t as advanced as those from Shopify.

Email Marketing Features

Though there are plenty of effective ways to connect with, engage, and nurture customers online today, email marketing is still one of the most popular choices. Many ecommerce platforms have begun implementing in house email marketing features to help businesses grow without the need of paying for third party services.

Shopify and Wix both offer access to free email marketing tools. With Shopify, you can send 10,000 emails to customers for free every month. This includes marketing emails, transactional emails, and other forms of content. With Wix, you can only send about 200 emails per month.

Squarespace doesn’t offer a free email marketing feature, forcing companies to rely on paid subscriptions to external automation solutions.

However, even if you use Shopify or Wix, you might want to leverage a third-party tool for more advanced features, like segmentation, automated workflows, extensive A/B testing and analytics.

What’s the Best Ecommerce Platform for Your Business?

We’ve now covered most there is to know about all three ecommerce platforms. Each has its own set of advantages and disadvantages. For instance, while overall, Shopify boasts the most ecommerce features, it might not necessarily be the right platform for you, depending on your needs.

As such, we’ll take a look at where these platforms really shine so you can identify your priorities at a glance.

Shopify vs Squarespace vs Wix: Best for Dropshipping

If you’re considering using this business model, you’ll want to know what these platforms do to make dropshipping as easy as possible.

Let’s see what’s on offer:

Shopify

Shopify integrates with Oberlo (alongside tons of other high-profile dropshipping services, including Spocket, Modalyst, AliExpress – to name a few!). As such, you can connect with thousands of suppliers all around the world.

More specifically to Oberlo, the platform boasts features that make selling dropshipped products on social media, your Shopify store, and online marketplaces a breeze. Best of all, there’s a free option you can use to hit the ground running. After that, Oberlo’s paid-for packages start at $7.90 a month.

Squarespace

Although Squarespace doesn’t offer native integration with Oberlo, you can access other dropshipping add-ons like Spocket and print on demand companies, including Printful. Printful is free to use. Spocket also offers a freemium package, with paid-for plans starting at $24 a month.

Wix

Wix only offers three drop shipping plugins: Printful, Spocket or Modalyst. Although Modalyst comes with a free option, you can’t add more than 25 products. To loosen these restrictions, you’ll have to upgrade to a paid-for plan that starts at $35/mo.

The Winner: Shopify

Overall, where drop shipping is concerned, Shopify rises head and shoulders above the rest. Not only does Shopify provide a vast array of dropshipping plugins, but the platform also offers plenty of dropshipping guides that are simple to follow.

Shopify vs Squarespace vs Wix: Best for SEO

Overall, all three platforms offer excellent built-in SEO. If there’s one downside worth mentioning, it’s that Squarespace’s self-help SEO materials assume a certain level of technical understanding that not all users will have.

The Winner: Shopify

Although it’s a close call between Wix and Shopify, Shopify steals the win again. Its automated SEO features, the sheer number of SEO apps available, and the granular control you have over product details make Shopify victorious.

That said, while SEO isn’t as easy to master with Shopify as it is with Wix’s  SEO wizard, Shopify’s thriving community and many self-help guides will undoubtedly point you in the right direction.

Shopify vs Squarespace vs Wix: Best for Small Businesses

Shopify is geared towards all kinds of entrepreneurs and businesses, whereas both Squarespace and Wix market themselves specifically towards small businesses. While Wix is ultimately the most user-friendly option, we would still recommend Squarespace as the best choice for small businesses.

The Winner: Squarespace

Squarespace‘s suite of web design tools is astonishing. They genuinely provide everything a small business could need so that their website stands out from the ever-crowded market. This is especially true of creative brands looking to communicate what they do and entrepreneurs looking to launch a smaller, more manageable store alongside their website.

In short, Squarespace strikes an excellent middle ground between ease of use and providing a wealth of features, making it the perfect choice for small, creative businesses.

Shopify vs Squarespace vs Wix: Best for Retail

If you already own a brick-and-mortar store and you’re looking to expand your business online, you might be curious about which of these platforms will complement your day-to-day business best.

The Winner: Shopify

If you’re running an established physical shop and you’re able to bring your customer base online, Shopify’s your best bet. Shopify comes with its own free point of sale (POS) app, enabling you to sync all your offline and online inventory from the convenience of a centralized system. If you’re running a more extensive operation, Shopify boasts the functionality to manage several store locations.

Shopify vs Squarespace vs Wix: Best for Start-Ups

If you’re entirely new to selling online or even managing a website, you may prefer to go with the most intuitive platform. For this purpose, Wix is our recommendation.

The Winner: Wix

Wix is both affordable and incredibly easy to use for beginners. Its popular drag-and-drop website editor makes web design a breeze. You don’t need to worry about coding or more complex editing. Wix doesn’t come with as many features as its competitors, but this helps keep it simple and even fun.

As such, Wix is best suited to anyone who’s intimidated by launching a website and/or online store. Wix does all it can to make the journey as simple as possible so you can channel the majority of your attention to converting your first customers.

Shopify vs Squarespace vs Wix: My Final Verdict

With so many ecommerce platforms on the market and reviews to complement them, it can be a confusing world. We’re not going to push you in any one direction.

It’s your store; only you know your capabilities and what you need from your platform to bring your vision to fruition.

However, suppose you really asked us to choose. In that case, I’d go for either Shopify or Wix because both have tons of features, they’re affordable, their customer support is comprehensive, and their app stores are more extensive than Squarespace.

Let us know which ecommerce platform you’ve chosen and how you’re getting on with it. Have you opted for any of the three platforms we’ve reviewed here?

Or are you considering alternatives like BigCommerce, Weebly, WordPress, and WooCommerce?

Either way, We’d love to hear from you!

Rosie Greaves

Rosie Greaves is a professional content strategist who specializes in all things digital marketing, B2B, and lifestyle. She has over three years of experience crafting high-quality content. Check out her website Blog with Rosie for more information.

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