Sat.Apr 28, 2018 - Fri.May 04, 2018

article thumbnail

The Retail Customer Experience Is Changing — Is Your Brand Ready?

RTP blog

By Randy Malluk, Triad Retail Media Voice-enabled technology was the talk of the show at CES this year, with Google and Amazon in a near arms race to own the market. It seems as though voice assistants are everywhere, from the car and the home to the workplace and of course, mobile devices. As Siri, Alexa and Google use the power of AI to make everyday life more efficient than ever before, it is easy to see how this technology can yield opportunities for advertisers, retailers and brands.

article thumbnail

How to Win with Off-Page Ecommerce In 2018

Ecommerce Platforms

Ever have one of those days where you needed more traffic but the thought of adding another keyword to your sales page and re-optimize the metadata just made you want to poke out an eye? Every marketer has been there, and it’s especially tough in the ecommerce space. Traffic is our lifeblood, and when it dips, you want to do anything you can to fix it.

eCommerce 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Wanted: Professionals Involved In Their Firm’s AI Strategy. Take Forrester’s Latest Survey!

Forrester eCommerce

Forrester Launches New Survey On AI Adoption There’s no doubt that artificial intelligence (AI) is top of mind for executives. AI adoption started in earnest in 2016, and Forrester anticipates AI investments to continue to increase. Leaders are quickly waking up to AI’s disruptive characteristics and the need to embrace this emerging technology to remain […].

article thumbnail

7 BigCommerce Marketing Apps We Love

Groove

BigCommerce's robust functionality helps eCommerce brands sell and market themselves online. However as an Elite BigCommerce Partner Agency , we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. From customer reviews to email automation, we've outlined a list of our favorite BigCommerce marketing apps to help you supercharge your site.

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Introducing Sherlock?—?User Engagement Scoring for SaaS Businesses

Kissmetrics

We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses finally wrap their arms around the elusive beast that is user engagement – to make it tangible and accessible.

Events 236
article thumbnail

42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. There's an immense amount of information all over the internet, but not all of this information is useful or actionable. You could always read hundreds of blog posts, but a better approach is to switch to podcasts for easy listening.

eCommerce 187

More Trending

article thumbnail

#RIC18 Store Tours: From Luggage, Books And Running Gear To Kitchenware And Candy

RTP blog

By Klaudia Tirico, Features Editor Every year, Retail TouchPoints kicks off its annual Retail Innovation Conference by hosting a Store Tours event that gives attendees a first-hand look behind the scenes at leading retail brands. This year, attendees spent Monday, April 30 at The Shops at Columbus Circle in New York City, visiting five retail locations and hearing about them straight from the executives themselves.

Books 150
article thumbnail

The Empowered Marketer: Harnessing the Power of Direct-to-Consumer

Optimizely

Is your B2C brand shifting to direct to consumer? If so, you’re not alone. As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. Today’s customers want options — they want to buy products in-store as well as directly from their favorite brands online.

Consumer 150
article thumbnail

207: How To Use Facebook Messenger Bots To Sell A Digital Course With Mary Kathryn Johnson

My Wife Quit Her Job

Today I’m thrilled to have Mary Kathryn Johnson on the show. Mary is someone who I met long ago when I was guest on her podcast Parent Entrepreneur Power. And we recently reconnected again at Social Media Marketing World. It had been a while since we last spoke and when we started chatting, I discovered that she’s now a Facebook messenger bot consultant which really piqued my interest because that’s exactly what I’m studying right now.

article thumbnail

TD Ameritrade’s “Accountable CMO” Makes Marketing a Business Engine

Forrester eCommerce

I have a new work crush. It happened, of all places, at the ANA’s Advertising Financial Management conference earlier this week in Hollywood, FL. My new marketer inspiration? Denise Karkos, CMO of TD Ameritrade, who talked us through what it means – and why it’s so CRITICAL – to be an accountable CMO. Here’s a […].

Marketing 302
article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Introducing Sherlock?—?User Engagement Scoring for SaaS Businesses

Kissmetrics

We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses finally wrap their arms around the elusive beast that is user engagement – to make it tangible and accessible.

Events 117
article thumbnail

Annoushka: Crafting Rich Storytelling Campaigns

Zmags

Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand […]. The post Annoushka: Crafting Rich Storytelling Campaigns appeared first on Zmags.

Jewelry 100
article thumbnail

ViralSweep Spotlight: Run Viral Giveaways Your Way

A Better Lemonade Stand

In this ViralSweep review we discuss how ViralSweep makes running viral giveaways easy for brands, ecommerce merchants, bloggers, influencers and website owners so each campaign successfully helps grow their business and their customer base. The post ViralSweep Spotlight: Run Viral Giveaways Your Way appeared first on A Better Lemonade Stand.

eCommerce 123
article thumbnail

Three Takeaways On eCommerce From My Trip To China

Forrester eCommerce

I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality. Nearly 60% of metropolitan Chinese consumers are Progressive Pioneers – the most […].

eCommerce 275
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Choosing the race to the bottom

Steve Dennis

It turns out that most retailers that find themselves at–or edging ever closer to–the precipice have much more of a revenue problem than having expenses that are fundamentally too high. And yet so many relentlessly focus on cutting costs, often leading to a further reduction in customer service. It turns out that when the major lever a company has to drive the top line is deep discounting, they mostly end up attracting the promiscuous shopper while simultaneously lowering the margi

article thumbnail

Email Deliverability: Inbox Providers Breakdown

Klaviyo

Editor’s note: We provide advanced email marketing workshops for Klaviyo customers throughout the year to teach topics from advanced email segmentation to automated email series to the state of the industry. The following video and transcripts are an excerpt from Jake’s presentation on list growth and management at our New York City workshop. The post Email Deliverability: Inbox Providers Breakdown appeared first on Klaviyo.

article thumbnail

Optimize Your Product Content to Boost Ecommerce Sales

ecomdash

As an online retailer, your product content is extremely important. In fact, 87% of shoppers rate product descriptions in the top three most important influencers in their purchasing. To optimize product content and increase your sales, check out these following five tips. Read more. The post Optimize Your Product Content to Boost Ecommerce Sales appeared first on ecomdash.

article thumbnail

Early Horror Stories Of The Data Economy

Forrester eCommerce

When salacious tales of Cambridge Analytica’s activities emerged in 2018, we thought the company was finished. The many on-air discussions of illegal activities, law enforcement warrants, legal action threats from partners, and questionable ethics had appeared to doom them. We then saw multiple suspensions and resignations, and on May 2nd, 2018 Cambridge Analytica announced it […].

article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

From Bookstore to Superstore: The Evolution of Amazon.com

ChannelAdvisor

Can you believe that a little more than two decades ago, Amazon was still one man, a light bulb idea and a home garage? Circa 1994, Jeff Bezos began working on a business plan (yes, in his garage) for what would eventually become the largest internet retailer in the US. In 1995, the company made its official debut. Since then, a lot has changed. The marketplace that originally started as an online bookstore now produces consumer electronics, cloud computing services and the world’s most competit

article thumbnail

Preparing for GDPR: Consent

Klaviyo

The post Preparing for GDPR: Consent appeared first on Klaviyo.

Blog 125
article thumbnail

How to handle Amazon FBA returns

TradeGecko

Although selling on Amazon can lead to awe-inspiring new sales volumes, it can also result in unwanted returns. Here’s how to handle Amazon FBA returns when they happen. TradeGecko’s inventory and order management software will help you automate your workflows so you can focus on growing your business. Click here to start your FREE trial now.

article thumbnail

Radius And Leadspace Join Forces: What’s It Mean For Predictive Marketing Analytics?

Forrester eCommerce

The executive summary here is simple: We think this is a harmonious merger. Not quite one year ago, Forrester published the The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, which evaluated 11 firms – Radius and Leadspace among them – against 28 criteria, as well as an accompanying blog post that summed it up. […].

Marketing 253
article thumbnail

The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

article thumbnail

Always Let the Shopper Drive the Experience

Rishi Rawat

Ana Ono Intimates is a store in Philadelphia that sells bras for women who’ve had breast reconstruction, breast surgery, or mastectomy. On their site you’re greeted with this popup … … where you can select your treatment stage: This dropdown does something powerful: it changes the dynamics of the ask. Now the customer feels they are being heard because the retailer is asking them to describe themselves.

article thumbnail

Ensure Transactional Emails Make it to the Inbox

Klaviyo

You work hard to ensure your lists are healthy and have strong deliverability, but some of your emails can get marked as spam. While no one wants any emails sent to the spam folder, it’s much, much worse when essential messages like Order Confirmation or Shipping Confirmation emails end up being marked as spam. For larger customers who have account managers, we now have the ability to send your essential messages on a separate infrastructure, a best practice for high volume senders.

article thumbnail

Protected: GDPR Notice: What to Know and How Sailthru Can Help

Sailthru

This content is password protected. To view it please enter your password below: Password: The post Protected: GDPR Notice: What to Know and How Sailthru Can Help appeared first on Sailthru.

74
article thumbnail

Stop Prioritizing CX Painpoints

Forrester eCommerce

From a customer impact perspective, it may seem to make sense that you would start prioritizing your CX improvement efforts based on a list of customer or user painpoints – in a similar fashion that an emergency department would triage incoming patients. However, the problem with this approach is that it only factors in one […].

Fashion 233
article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

article thumbnail

Seven Features to Look for in Your PIM Software | Salsify

Salsify

Using product information management (PIM) software is essential in the more complex business times we live in. Otherwise known as a personal information manager, using a PIM solution can often become customized when working through the right source. What kind of tools would you need in your PIM if have an expert team available to design one? Here are the seven of the most common features of a PIM system.

article thumbnail

The Delivery Dilemma: A Unique Challenge for the Furniture Industry

Blue Acorn

For items like shirts and pants, shoes, paper towels, and dog food, it’s easy for companies to pack it in a standard box with common packing materials and send it off to UPS or FedEx for delivery. The same cannot be said for delivering most furniture items. While many Americans are reluctant to buy furniture online, giving brick-and-mortar stores an edge over online-only furniture retailers, there is a growing number of consumers willing to make an online purchase for furniture items. 80% of con

article thumbnail

Everything You Need to Know about General Data Protection Regulation Compliance

ecomdash

The European Union’s General Data Protection Regulation (GDPR) applies to all businesses who interact with EU residents. It’s important to know what the GDPR is, and what it means for your company. To help, we’ve gathered the facts, so you’re well-informed before the enforcement date. Read more. The post Everything You Need to Know about General Data Protection Regulation Compliance appeared first on ecomdash.

article thumbnail

2018 Retail Best Practices Extended: Mobile Web

Forrester eCommerce

Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store. Retailers will broaden their reach and increase the likelihood […].

Mobile 233
article thumbnail

Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.