Sat.Nov 02, 2019 - Fri.Nov 08, 2019

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The Do's and Don'ts of Emotional Marketing

Smile.io

Emotional marketing is all the rage right now in the world of content marketing. But what exactly is it? Does posting a cute picture of a baby or puppy on your social media count? Or do you need an extensive omnichannel marketing strategy? The truth is, emotional marketing is all based on your customers’ needs and desires since they are the ones you are trying to create an emotional connection with.

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Pros, Cons, and Tips for Using Emojis for Email Subject Lines

Omnisend

With the rise of instant messages, emojis have taken roots in our lives. Be it a message to your mom or office chat on Slack – emojis have taken quite a significant part in our everyday communication. By October 2019, more than 3000 different emojis have been released, and the number keeps increasing. Emojis initially Read more The post Pros, Cons, and Tips for Using Emojis for Email Subject Lines appeared first on Ecommerce Marketing Automation | Omnisend.

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How to Maximize Profits over Black Friday – Cyber Monday

Nerd Marketing

How to maximize profits on Black Friday and Cyber Monday. The post How to Maximize Profits over Black Friday – Cyber Monday appeared first on Nerd Marketing.

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Retail apocalypse? Maybe it’s time to worry about a disruptor meltdown?

Steve Dennis

As much as “retail apocalypse” continues to show up in the headlines, by now most people that take the time to look at the facts know it’s nonsense. The truth is while much of retail is definitely different–in some cases radically–it’s far from dead. Physical retail continues to grow, lots of stores are opening and brands like Target and Best Buy, which were once thought to be made increasingly irrelevant by the massive growth of Amazon, are doing just fine, thank you.

eCommerce 128
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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4 Keys to Successfully Building Relationships with Online Consumers

PERQ

The post 4 Keys to Successfully Building Relationships with Online Consumers appeared first on PERQ.

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Marketing to Gen Z: Your Guide To Converting The Most Politically Active, Environmentally Conscious and Influencer-Driven Generation Yet

BigCommerce

As a younger Millennial, I’ll be honest — I thought I knew everything there was to know about Gen Z.

Marketing 319

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5 Reasons Why Mobile Apps Are Critical To An E-Commerce Business

RTP blog

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. While some retailers might find themselves daunted at the challenge of developing and building an app that’s easy to use, integrates with other channels and is available in multiple app stores, that doesn’t change the fact that they’ve become a critical part of the overall customer journey.

eCommerce 150
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Shopify vs Amazon: Which One Is Right For You?

TradeGecko

Small business owners choosing between Amazon or Shopify should understand the pros and cons of each platform.

Shopify 60
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Predictions 2020: Three Big Changes In Store For DevOps

Forrester eCommerce

DevOps teams will see some new trends in 2020 that will impact their work in GRC, introduce new tools, and bring additional business value. Learn more from Forrester Principal Analyst Charles Betz.

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Improve WordPress Page Speed in 2019 (w/ Plugin Tips)

BigCommerce

How to Speed Up WordPress Sites: 6 WP Plugins That Help Keeping your WordPress web pages loading at blazing fast…

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Sellerly Review: Free and Simple Amazon A/B Testing

Ecommerce Platforms

Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. It turns out that over 1.7 million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year.

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What Happened To Under Armour, And How Can It Rebound In 2020?

RTP blog

Under Armour CEO and founder Kevin Plank shocked the retail world when he announced he would step down from the position to focus on Executive Chairman duties , and the revelation arguably came at quite an inconvenient time for the athleticwear company. During a recent earnings call, Under Armour CFO David Bergman confirmed that the company has been the subject of a federal investigation into its accounting practices for more than two years — news that put its otherwise pedestrian quarterly numb

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Predictions 2020: Cloud Computing Sees New Alliances And New Security Concerns

Forrester eCommerce

In 2020, the cloud computing market will sees interesting new alliances and face new security concerns. Read Forrester's 2020 cloud predictions to find out more.

Marketing 349
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WordPress Pricing – Is It Really Free And How Much It Costs

My Wife Quit Her Job

WordPress is the most powerful content management system in the world and powers over 30% of the websites on the Internet. But how much does it cost to run a WordPress site? In terms of WordPress pricing, how much should you expect to pay to… Run a small business website or blog in the cheapest way possible. Run a small business website or blog with a reasonably sized budget.

Blog 138
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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5 ways to build better ecommerce customer relationships

GetElastic

Even though the ecommerce growth rate isn’t spiking like it was half a decade ago, it is still steadily growing year-over-year. Competition is fierce and everyone is scrambling to gain reach and increase revenue. . Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success.

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20 Best Holiday Email Subject Lines And The Most Popular Emojis

Omnisend

In order to really grab your customer’s attention this holiday season, your subject lines must be effective and actionable. Easier said than done- especially during the holidays when all businesses send emails and our inboxes are overwhelmed with hundreds of messages. From this article, you will learn how to craft that “effective and actionable” subject Read more The post 20 Best Holiday Email Subject Lines And The Most Popular Emojis appeared first on Ecommerce Marketing Automation | Omnisend.

Article 149
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Predictions 2020: More Changes For Software Development

Forrester eCommerce

The world of software development will see big changes. Learn Forrester Research's top 5 predictions for the software development market in 2020.

Marketing 335
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280: How To Prepare Your Business For Sale And What Multiples To Expect With Thomas Smale

My Wife Quit Her Job

Today, I’m thrilled to have my friend Thomas Smale on the show. Thomas is the founder of FEInternational, one of the largest and most prolific website business brokers on the internet. Thomas has completed hundreds of millions in SaaS, ECommerce and content business acquisitions since 2010 and he’s got a huge network of pre-qualified investors.

Books 123
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Killing the conversion killers: insights from real-world A/B tests [Video]

GetElastic

How have online retailers like you crushed their conversion killers with A/B testing? We’ve compiled some of the most compelling tests from home page through checkout, from free shipping thresholds to enclosed checkout, hero banners and more. (This webinar is full-length, grab a coffee or make it a lunch-and-learn!). Email subscribers, can’t see video?

Webinar 143
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Want to raise your e-commerce conversion? Stop writing product descriptions.

Talkoot

Product descriptions describe what you’re selling. Product stories let people know why it matters. Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he helped produce The Velvet Underground & Nico , a work Rolling Stone described as the "most prophetic rock album ever made.

eCommerce 114
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Predictions 2020: Insurers Will Seek To Engage Customers With Their Impact Agenda

Forrester eCommerce

In 2020, insurance companies will battle back against the market changes by focusing on three key areas. Read Forrester's predictions for the insurance industry here.

Customer 277
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Michael Perry Video: eCommerce needs to get hyper-focused on recreating the physical experience in the digital world

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Michael Perry, Director of Product, Marketing Technology at Shopify, a passionate digital entrepreneur and empathetic leader. Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

eCommerce 113
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Top Ecommerce Niches of 2020

ecomdash

What are the best niches for ecommerce in 2020? Here we outline the top 10 trending niches for the new year and how to incorporate them into your online store. The post Top Ecommerce Niches of 2020 appeared first on Ecomdash.

eCommerce 113
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The Top AliExpress Alternatives for Dropshipping

Ecommerce Platforms

Dropshipping has quickly emerged as one of the simplest and most compelling ways to make money online. With a dropshipping business, you don't have to worry about things like finding a warehouse where you can store your products or purchasing more inventory than you can handle. Dropshipping allows you to work hand-in-hand with a supplier to ensure that your customers always get the products that they need, with minimal fuss.

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Predictions 2020: Medicare, Price Transparency, And Virtual Care Take Center Stage In Healthcare

Forrester eCommerce

With more volatility expected in 2020, read Forrester's predictions for the US healthcare market, focusing on Medicare For All, the executive order on price transparency, and the growth of virtual care.

Marketing 260
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Ebay Selling Tips To Turn Watchers Into Buyers

SellBrite

You’re feeling pretty excited about your eBay sale: no bites yet, but within just a few hours, five people have added the listing to their watch list. Someone will surely nibble soon, you think. A few days pass, and the end of your sales time frame ends—a bunch of people still on the watch list, but no bids and no offers. What happened? While it can be encouraging to see the number of people watching your listing tick upward, it’s not a reliable indicator that you’re going to make a sale.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Inventory Accuracy Made Simple

TradeGecko

Correctly calculating inventory accuracy is essential to businesses of all types. Inaccurate inventory counts plague both retail and wholesale businesses. Consumer retailers have more frequent issues, though, because of the volume of products sold and returned, as well as expiring, restocked incorrectly and more.

Consumer 100
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Today’s top 3 ecommerce marketing strategies

GetElastic

We are in the height of the digital age, spearheaded by the internet, and all that comes with it. Along with having massive socio-political effects, the internet has an enormous impact on the way business is conducted. Ecommerce is now the mainstream way of doing business, and digital marketing is the primary method for advertisement. . Digital advertisements have given small businesses a chance to get their word out and grow faster than ever before.

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Project Cortex: Microsoft’s Bold Play To Help Optimize Corporate Knowledge

Forrester eCommerce

Project Cortex: Microsoft’s Bold Play To Help Optimize Corporate Knowledge Microsoft unveiled a significant new addition to its Microsoft 365 productivity suite today (November 4th) code-named Project Cortex. In private beta now, and expected general availability in the first half of 2020, this enhancement is designed to address a perennial challenge for enterprises: surfacing and […].

Customer 240
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What is the Grey Market and How to Reduce Grey Market Sales

Wiser

Do you know where your products are currently sold? In a perfect world, you’d have control over every distribution channel and know exactly who your sellers are. Of course, we don’t live in a perfect world. Somewhere mixed in with your approved sales channels is the grey market. This murky area can be a serious headache for brands, especially without a firm understanding of what the grey market is and where it exists.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib