Sat.May 05, 2018 - Fri.May 11, 2018

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Why Retail is Dying: The Self-Inflicted Wounds Theory (and What’s Next)

BigCommerce

The commonly accepted view of why the traditional brick and mortar retail business is imploding is that Amazon is out-executing and simply eating everyone’s lunch. While it is true that Amazon has built an incredible business around a number of significant competitive advantages and the consumer product discovery process has profoundly changed due to consumers’ adoption of mobile and social media — that doesn’t tell us the entire story.

Retail 406
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Why Weird Ecommerce Ads Kill It on Facebook

Optimizely

You may have noticed something strange happening on Facebook lately. (And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd. These aren’t your standard promotions offering 20% off the newest product line, featuring a gorgeous model and perfect styling.

eCommerce 353
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What Makes a Good Story?

Rishi Rawat

Of the 7 conversion triggers, I obsess over Story is probably the most powerful. But, what is Story? Story is the emotion we evoke in the mind of the audience. The difference between an average and good story is 512x. Let me illustrate with a story. A sales guy has been working at a mattress store for 5 years. Like most brick and mortar businesses his store is facing margin pressures and diminishing foot traffic.

Arts 70
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Marketing Innovation Starts And Ends With Customer Obsession

Forrester eCommerce

Despite all the monumental changes to technology and media which afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools. It’s because marketing functions are mired in minutia while prioritizing internal tasks and artificial organizational constraints over solving […].

Marketing 332
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

Kissmetrics

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. Take Toys”R”Us for example. After more than 60 years in business, they are liquidating and closing all of their remaining U.S. stores. On the other hand, the digital world is an exciting place to be, with business owners starting their very own digital brands and competing in the digital marke

eCommerce 234
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Editors Share Top Takeaways From #RIC18

RTP blog

The 2018 Retail Innovation Conference has come and gone, but not without showcasing its fair share of content and insights from some of today’s greatest industry minds. C-level execs from Walmart , 1-800-Flowers.com , TechStyle Fashion Group , 99 Cents Only , Sleep Number , Boxed , West Elm , Overstock and Adore Me peeled back the curtain of their retail strategies to reveal how to meet the customer at every turn.

Fashion 150

More Trending

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Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)

Forrester eCommerce

Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. This playbook guides brands through assessing four pillars: Mindset, Talent, Process, and Insights. “Marketing innovation” and “process,” you […].

Channel 256
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The Top 10 Best Dropshipping Products You Can Sell with Printful

Bootstrapping Ecommerce

Sometimes, the best way to get product inspiration is to check out dropshipping suppliers’ sites to see what they have on offer, and in this article we’ve done exactly that to curate the top 10 best dropshipping products you can sell with Printful. The post The Top 10 Best Dropshipping Products You Can Sell with Printful appeared first on Bootstrapping Ecommerce.

Article 152
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Navigating Seasonal Products By Customer, Not Calendar

RTP blog

By Justin Bougher, SiteSpect Weather and seasonal changes can have a big impact on retail sales and the type of products that see the most success. However, not all consumers across the U.S. will react to shifts in weather in the same way. In fact, a recent NRF report noted that just an 8-degree drop in temperature in mid-April will have a different impact on sales of bicycles, grills and outerwear in Phoenix (where bicycles and outwear interest grows), than it will in Chicago (where bicycle sal

Customer 150
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208: The State Of Small Business Ecommerce And How To Create A Thriving Community With Andrew Youderian

My Wife Quit Her Job

Today I am honored to have Andrew Youderian with me on the podcast. Andrew has the distinct honor of being the very first guest on my podcast ever in episode number 2. Back when this podcast had 0 listeners, he took a risk to come on and I really appreciate it. Andrew has created and sold 2 dropshipped ecommerce businesses. He is a well known figure in the ecommerce world through his blog and podcast at EcommerceFuel.com And he runs the best small business ecommerce community that I’ve come acro

eCommerce 122
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Amazon Prime, a loyalty program by any other name…

Forrester eCommerce

A few weeks ago, Jeff Bezos revealed in the annual shareholder letter that Amazon Prime now has over 100M members. But even more noteworthy than its size is its revenue impact. In 2017, Amazon shipped more than $5B items through Prime. Now, Amazon Prime isn’t like other loyalty programs you see in the marketplace. For […].

Other 240
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Printful Review: Higher Quality Printing and Dropshipping

Ecommerce Platforms

If you've been in the printing business for more than, say, a month, you know how difficult it can be to find a printer that provides quality prints, delivers on time, and answers the questions to your customer support. There's a large collection of printing and fulfillment companies out there, and Printful is one of them. In fact, Printful also falls into the category of dropshipper, or a supplier that stores the products for you, packages them, and ships them out to your customers after a purc

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Spam Traps: Assorted Flavors

Webbula

There are few phrases that can cause an email marketer as much trepidation as “spam trap”. These hidden, invisible, lurking threats can be hard to understand and suddenly derail even. The post Spam Traps: Assorted Flavors appeared first on Webbula.

Marketing 133
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Content Marketing Mistakes (And Their Solutions)

Zmags

There’s a reason America’s Funniest Home Videos has been on air for almost 30 years; seeing someone else fail in various ridiculous ways is […]. The post Content Marketing Mistakes (And Their Solutions) appeared first on Zmags.

Marketing 100
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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HaiDiLao Cooks The Competition With Memorable Customer Service

Forrester eCommerce

How to differentiate your brand in highly competitive markets, especially when competitors promptly copy anything that works? Learn from HaiDiLao, China’s most popular chain of hot-pot restaurants. HaiDiLao evokes positive emotions from customers with memorably crafted human interactions. The company empowers its staff to personalize experience delivery as customers or scenarios demand.

Customer 214
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How to Make Custom Phone Cases to Sell Online: The Complete Guide

A Better Lemonade Stand

If you want to sell phone cases online, this guide is for you. In this article you'll learn how to start your own phone case business from scratch in just a couple of hours. The post How to Make Custom Phone Cases to Sell Online: The Complete Guide appeared first on A Better Lemonade Stand.

Customer 125
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Macy’s acquires Story: Game changer or much ado about nothing?

Steve Dennis

Last week Macy’s announced it had acquired Story , a New York-based concept store, and appointed founder Rachel Shechtman to be its new “brand experience officer.” And, for the most part, enthusiastic gushing ensued. Let’s simmer down, people. As I regularly write and speak on retailers’ need to innovate and embrace a culture of experimentation, I would be a complete hypocrite if I failed to applaud Macy’s (and newish CEO Jeff Gennette’s) willingness

Games 116
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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

Recently, Google announced the official roll-out of their updated experience for Google AdWords. The new experience features a redesigned user interface, providing a more streamlined approach to all aspects of the platform. From creating campaigns to analyzing custom reports, the new Google AdWords experience is more intuitive and allows for much quicker navigation within your account.

Games 104
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Call For Participation: B2B Measurement and Analytics Providers

Forrester eCommerce

Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth? Well, I need your help to help the buyers that need your products and services. There is a myriad of partner options for B2B insights professionals that […].

B2B 218
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Sailthru Named to the Inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

Sailthru

Download the Gartner Magic Quadrant for Multichannel Marketing Hubs to learn more about how multichannel marketing hubs can help your organization unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics. Doing more with less is the pressure faced by marketing leaders day in and day out, but this is far more than just an unfounded complaint.

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Beginner’s Guide to Product Content Management

ecomdash

It can be difficult to manage a wide variety of products. Our product content management guide will put you on the right track and help make your life easier. Read more. The post Beginner’s Guide to Product Content Management appeared first on ecomdash.

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3 Major Tips About People-based Marketing – RampUp 2018

Liveintent

People-based marketing was a hot topic at LiveRamp’s RampUp 2018. If you didn’t catch the conference, you missed some fantastic deep dives by leaders and visionaries including Cisco’s Karen Walker, Oath’s Brett Hurwitz, and Nordstrom’s Jake Bradbury. And because we care, we even pulled out three important takeaways here for your convenience from the panel, “Input: customer data, output: people-based marketing” Watch the “Input: customer data, outpu

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Click Summit 2018: The Future Of Experimentation Has Arrived

Forrester eCommerce

This week I was fortunate to attend, participate in, and moderate a session at Click Summit 2018 in Cary, North Carolina. Click Summit is hosted annually by Brooks Bell and her eponymous firm. As an industry analyst, I’m an event connoisseur, and Click is one of my all-time favorites. As expected, Click Summit was well […].

Events 202
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Kibo’s Personalization Maturity Chart

Kibo

As retailers and manufacturers increasingly adapt to meet their customer’s buying preferences, the […]. The post Kibo’s Personalization Maturity Chart appeared first on The Omni Channel.

Channel 86
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From Mother’s Day Through Easter: The Holiday Season Is Year-Round – And That’s A Good Thing

Sailthru

For most marketers, the holiday season is firmly in the rearview mirror. Phew! The year-end goals, the crowds (both online and off), the site outages and the promotions – they’re all behind us for another year. But there’s another way to think about the holidays, one that marketers would do well to consider. The holidays aren’t just Christmas, Chanukah, Kwanzaa, or even New Year’s Day.

Gifts 79
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Advanced Email Segmentation: Building Blocks of Email Targeting

Klaviyo

The post Advanced Email Segmentation: Building Blocks of Email Targeting appeared first on Klaviyo.

Blog 100
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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CIOs Must Use EAs To Be Successful In Their Digital Transformations

Forrester eCommerce

The demand for exceptional digital and customer experiences is exposing the constraints of existing technology organization practices. The people, processes, governance structures, and technology of the technology organization must change to drive and enable business success. CIOs need help, and enterprise architects (EAs) are best placed to influence and guide these digital transformations (see my […].

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Building From Scratch – April 18 Update

Store Growers

April was the 8th month for Apes in Space, my online store that sells space posters. After a huge month of February, results came down hard in March. I put in a ton of effort in April to improve things, so in the rest of this article, you’ll discover what I did, and what I results I got from those efforts. As always this article is split into a couple of areas: Marketing , Financials , Merchandise , Effort & Psychology.

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Top 5 Takeaways from Build the Best Amazon Experience

Salsify

Whether you are selling on Amazon today and want to optimize your presence or you are just getting started – you know it’s a challenging sales channel to grow on. Content26 co-founder Mark White joined Salsify co-founder Rob Gonzalez in a recent webinar, Build the Best Amazon Experience, to discuss these challenges and share how leading brands are thriving on Amazon.

Webinar 68
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Ecommerce Accounting Basics: The Chart of Accounts

ecomdash

One of the biggest reasons why ecommerce businesses fail, is that they don’t know how much they’ve spent on unsold inventory. To avoid this problem, a good idea is to keep a well organized chart of accounts. Read more. The post Ecommerce Accounting Basics: The Chart of Accounts appeared first on ecomdash.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.