Sat.Aug 04, 2018 - Fri.Aug 10, 2018

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Connected Customers Are Changing The Buying Experience

RTP blog

By Ed Kowalski, Sutherland Every retailer knows customer experience is paramount in today’s competitive landscape. As brands vie for our business, today’s customer is increasingly informed and demanding. These connected customers, with unfiltered, always-on access to the Internet in the palm of their hands, add in another layer of complexity to the buying journey as brands struggle to keep up with their ever-changing expectations and find more effective ways to communicate with them.

Customer 150
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Power Ecommerce Growth with Lifecycle Marketing

Optimizely

The customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. But there are many steps along the way, and a lot you have to understand about your buyers. Have they bought a product from you yet? When? What kind of product?

Marketing 199
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The ROI Of Track And Trace Solutions

Forrester eCommerce

Securing executive buy-in for any digital investment requires a detailed and carefully articulated business case. The case for investment in digital track and trace solutions serves as an example for any CIO looking to get backing for an internet-of-things (IoT) project. As with IoT, track and trace solutions require committed information sharing and collaboration across […].

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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

In April 2018, Hearst bought a minority stake in Gear Patrol , an enthusiast men’s brand focused on products and stories about the outdoors. Beyond Gear Patrol’s ability to drive millions in web traffic, they also sell a lot of product. It is content and commerce at its finest. A niche audience focused on high-quality gear presented around a story that makes you want that item even more.

eCommerce 365
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to Get Around Google’s Latest Algorithm Change

Kissmetrics

Have you noticed that Google is constantly making algorithm changes ? And when they do, they rarely tell you the change they’ve made. They tend to keep it a bit vague, like this… So, do you want to know how got around this algorithm update? Well, before I tell you how, there are a few things you need to know. How Google works. Can you guess how many factors there are in Google’s algorithm?

SEO 278
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4 TED Talks For Understanding Consumer Decisions

Optimizely

Who doesn’t love a good TED Talk? They’re super informative, they focus on big ideas, and the best ones can completely change the way you think about doing business. Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites.

Consumer 225

More Trending

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Introducing The 5 Minute Pitch – My New Show With Scott Voelker, Greg Mercer And Mike Jackness

My Wife Quit Her Job

It was 11:00PM on a Saturday night in Ft Lauderdale, Florida. My ecommerce conference, the Sellers Summit, had just officially ended and I was hanging out at the closing party with all the attendees. It was open bar with drinks all around! Normally I’m not a drinker and I usually don’t touch any alcohol during the event itself. But once the conference ends, I like to kick back and have a good time.

Events 194
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Editors Share Their Top Takeaways From RTP Personalization Survey

RTP blog

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%. saying that personalization has boosted sales by up to 10% , it doesn’t appear these initiatives will slow down any time soon.

eCommerce 150
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4 TED Talks For Understanding Consumer Decisions

Optimizely

Who doesn’t love a good TED Talk? They’re super informative, they focus on big ideas, and the best ones can completely change the way you think about doing business. Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites.

Consumer 150
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Why You Need To Know About Low-Code, Even If You’re Not Responsible For Software Delivery

Forrester eCommerce

Whether you’re responsible for software or are a business leader whose team uses software, you know this: You need customized software, and traditional software development can’t keep up with your demands. Conventional development methods take too long and require a special set of skills that are in short supply. This has been a problem for […].

Supplies 377
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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E-commerce delivery platform leader MetaPack bought by Stamps.com

Retail Technology Review

MetaPack has reached an agreement with Stamps.com Inc., the provider of postage online and shipping software solutions, to sell the business in a deal worth approximately £175 million.

eCommerce 149
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Does Your Voice Quality Truly Speak For Your Brand?

RTP blog

By Alok Kulkarni, Cyara We all know how frustrating it is when you can’t clearly hear the person on the other end of the phone line. How many times have you simply hung up on someone, and then called back to try and get a better connection? Well, it’s one thing to call back your friends, family or colleagues. But when you are calling to check on the status of an order or for post-sales support, this certainly influences your impression of that retailer.

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6 Valuable Lessons from Etail East 2018

Optimizely

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. With so much going on in our backyard, we obviously had to be a part of it. After going to tons of sessions and taking pages and pages of notes, we’re back and ready to share the very best ideas and the most interesting trends we heard about during the event.

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The Five Myths Of Digital Transformation: Myth Two CIOs Can’t Drive Transformation

Forrester eCommerce

Many people believe “digital transformation” is not an “IT” thing. While this may have been true when applied to last century’s typical IT group, its should not be true in 2018. To be fair to anyone who believes IT cannot lead digital transformation, I’m referring to a new kind of IT: The technology team of […].

Reference 297
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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220: Why I’m Giving Away $50,000

My Wife Quit Her Job

Scott Voelker of The Amazing Seller, Greg Mercer Of Jungle Scout, Mike Jackness of EcomCrew and I are launching a brand new show called The 5 Minute Pitch. What is the 5 Minute Pitch? It’s a Shark Tank like show where we’ll be giving away 50,000 dollars to one lucky business. 32 companies will be selected to pitch Greg, Scott, Mike and I and the winner will be selected on a live show with all of us.

Books 120
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Beeswarm Chart in Tableau … via R

Canonicalized

In this article, I want to show you how I built a beeswarm chart in Tableau (with a little help from R): 1. Design process 2. Data workflow between R and Tableau 3. Tableau visualization Enjoy! The post Beeswarm Chart in Tableau … via R appeared first on Canonicalized.

Article 116
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Top Ecommerce Events to Strengthen Your Buisness

Fastr

I’m sorry to disturb your Netflix and chill, but its time to get out of your sweatpants and put some big boy pants […]. The post Top Ecommerce Events to Strengthen Your Buisness appeared first on Zmags.

Events 100
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AI In Retail? Nope – Start With Automation

Forrester eCommerce

Stories of thrilling, new AI use cases in retail have been popping up in our tech news feeds, whether computer vision, facial recognition, or elimination of human workers. But these sensational accounts miss an important piece of the AI learning curve. A complex infrastructure of end-to-end process automation underpins the flashy technology reflected on the […].

Retail 290
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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5 Reasons to Diversify Your Print On Demand Products

Bootstrapping Ecommerce

Diversifying your print on demand products leads to differentiation in your ecommerce niche, and differentiation leads to customer retention. The post 5 Reasons to Diversify Your Print On Demand Products appeared first on Bootstrapping Ecommerce.

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Acceleration and Expansion: Announcing our $43 Million Series D Funding

Salsify

Today we announced that we have closed on a $43 Million Series D funding round. We’re incredibly grateful for the conviction from Greenspring Associates and our existing investors. All of these firms see fantastic investment opportunities every day, and knowing they’ve decided to bet on this team and this market is wonderful corroboration that we’re on the right track.

Marketing 114
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Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce

Fastr

Please restrain your eye-rolls at the mention of millennials and generation Z-ers. Honestly, it is impressive that you even clicked on this […]. The post Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce appeared first on Zmags.

eCommerce 100
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Spending On Application Security Tools To Grow Over 16% Annually

Forrester eCommerce

Hackers go after web applications because they are typically the most vulnerable. In fact, web application was the top data breach type, accounting for almost one in five confirmed data breaches, according to Verizon’s 2018 Data Breach Investigations Report. Security and risk decision makers are spending more on application security and increasing deployment of application […].

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How eCommerce Has Changed Customer Behavior

ESW

Consumer shopping habits have changed drastically over the last few years thanks to the explosion of eCommerce. Where shopping in a store was once the predominant way to shop, online shopping is quickly becoming a preferred way to shop for consumers around the globe. Sixty-eight percent of internet users in the European Union shopped online in 2017, says the 2017 survey on Information and Communication Technology.

eCommerce 110
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100+ Best Affiliate Programs for Ecommerce Entrepreneurs

A Better Lemonade Stand

To find the best affiliate programs and earn income from high-quality affiliate programs, read on and find the corresponding Affiliate Programs Directory below! The post 100+ Best Affiliate Programs for Ecommerce Entrepreneurs appeared first on A Better Lemonade Stand.

eCommerce 114
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Replatforming: You Got This

Fastr

Replatforming is a notoriously frustrating process that every digital marketer has learned to dread. Most brands Replatform every two to three years in […]. The post Replatforming: You Got This appeared first on Zmags.

Marketing 100
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A Reality Check On Natural Language For Conversational Computing

Forrester eCommerce

Conversational computing has our attention. We have been talking to machines since as far back as 1961, when the world’s first digital speech recognition system, the IBM Shoebox, was released. The Shoebox could recognize digits and a grand total of 16 words. Cut to half a century later: Humanity is trying hard to fall in […].

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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The need for speed in cloud innovation puts customer experience at risk, say almost three-quarters of retailers

Retail Technology Review

Software intelligence company, Dynatrace, has announced the findings of an independent global survey of 219 CIOs in the retail sector, which reveals that 74% of retail organisations say the need for speed in digital innovation is putting customer experience at risk.

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Top 10 Ecommerce Podcasts

ecomdash

Podcasts have become a popular way for people to consume information these days. You can find in-depth discussions, how-to’s, interviews, and more on just about anything, from politics to hobbies to sports to ecommerce. The biggest selling point for podcasts is the fact that you can listen to them on your computer or smartphone anytime – while you work out, commute, or take a break from work.

eCommerce 105
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The Top Celebrity-Owned Ecommerce Companies and What You Can Learn From Them

SellBrite

Kylie Jenner. Kate Hudson. Michelle Phan. When a celebrity—of screen, stage, or YouTube—makes it big in business, it’s easy to write them off as fortunate. The truth is, though, that many of the biggest celebrity-founded ecommerce companies have a lot more going on behind the scenes than you might expect. In many cases, they’re inventive, ingenious, and legitimately compelling businesses—using tactics that can set any kind of business apart, not just ones founded by a celebrity.

eCommerce 105
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Industrial IoT Software Platforms Rise Above Just Connecting Things

Forrester eCommerce

I have written before about the ways industrial and manufacturing firms are reinventing themselves, to become more efficient and better able to win, serve, and retain customers. Over the past few months, I have been working with my US-based colleague, Michele Pelino, to analyse the industrial IoT software platforms that are so central to this […].

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib