6 Tips on How To Simplify the Path to Purchase Online | Salsify
Salsify
MAY 3, 2022
“Toto, we’re not in Kansas anymore.” Over the last several years, the customer journey has changed drastically — largely due to the rise of the digital shelf.
Salsify
MAY 3, 2022
“Toto, we’re not in Kansas anymore.” Over the last several years, the customer journey has changed drastically — largely due to the rise of the digital shelf.
GetElastic
MAY 5, 2022
Headless Commerce is the buzz word that just won’t go away. So much talk about being headless evokes the image of the headless horseman for me. And so, I finally looked him up, to satisfy my curiosity about what he represents. The headless horseman symbolizes a past that never dies and continues to haunt the living. That sounds a lot like what Headless Commerce has turned into lately.
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Forrester eCommerce
MAY 5, 2022
In April, global privacy professionals met in person in Washington, DC, for the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit (GPS). Speakers revealed how the lack of a comprehensive federal privacy law in the US globally impacts constituents, marketers, and companies alike. To recap the conference and key takeaways for marketers, I’ll hand […].
Retail TouchPoints
MAY 2, 2022
It’s no surprise that ecommerce has practically taken over the global economy. Annual online sales worldwide are expected to climb to a staggering $6.5 trillion by 2023. But alongside that dizzying sales growth, we’ve also witnessed a growing consciousness about how damaging all of those online sales are to the environment, and throughout the product lifecycle, from manufacturing to delivery to eventual disposal.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
BigCommerce
MAY 2, 2022
At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most…
Groove
MAY 6, 2022
Why Use Klaviyo Segmentation? Klaviyo segmentation enables merchants to group contacts into detailed segments based on each contact’s own properties or behaviors. This allows merchants to streamline email and SMS marketing efforts within their Klaviyo account by sending targeted messages to the right groups of people at precisely the right time. Without segmentation, merchants would be required to send mass emails to the majority of the contacts in their database.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Retail TouchPoints
MAY 4, 2022
It’s no secret that in-person shopping is a multi-sensory experience. How a retail space makes someone feel in terms of comfortability has a surprising effect on how much they will likely spend. While most know that it’s important to make a store visually appealing, including proper lighting and designing an interior layout that’s easy to navigate, many often forget the other senses that play a key role in the overall shopping experience — like sound.
My Wife Quit Her Job
MAY 2, 2022
Today I have my friend Judi Fox on the show. Judy is the owner of LinkedIn Business Accelerator where she helps others grow their businesses through LinkedIn. Prior to this interview, I had no idea that LinkedIn could be such a powerful marketing platform until Judi opened my eyes. Pay attention because these simple LinkedIn strategies will grow your business.
Salsify
MAY 5, 2022
Direct-to-consumer (DTC) businesses are upending traditional sales models: Many brands have found significant success by skipping intermediaries and selling directly to customers.
Forrester eCommerce
MAY 6, 2022
Google’s latest experiment, Little Signals, experiments with delivering notifications using softer signals and provides insight into what the future of notifications could look like.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
MAY 4, 2022
Macy’s will be bringing more Reebok apparel to its customers beginning in 2023 through a partnership with brand development firm Authentic Brands Group. This expansion will see Macy’s will expand its assortment of Reebok men’s, women’s and children’s sportswear and activewear in stores, on macys.com and within the Macy’s app. While the Reebok Design Group will serve as the design and development source for products, through the partnership Macy’s also will develop exclusive product offerings.
Digital Doughnut
MAY 3, 2022
The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a reply. If your digital marketing agency is going to be able to reach these expectations, you need new strategies in place.
Ecommerce Platforms
MAY 5, 2022
So, you have the vision to start a website, but your budget is next to none, so you can’t pay for a website builder. Not to worry! We’re here to help. Fortunately, there are tons of free website builders out there. But what are these free website builders? What do they offer? And are they any good? After all, it’s imperative your website looks professional, as users might stop using your site if it’s poorly designed. .
Forrester eCommerce
MAY 5, 2022
Wow! We officially launched Forrester’s Global Technology Awards on April 27th and we have already received tons of interest from firms across the globe! Exciting! Over the past couple of weeks, I have addressed questions from some these organizations and I wanted to summarize the key answers below: What are these awards about? Couple of important […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
MAY 6, 2022
Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment. However, even armed with this data, the continued impacts of the pandemic, uncertain global economic conditions and supply chain constraints are putting retail busin
RetailDive
MAY 3, 2022
The industry has failed to sustain the momentum it appeared to have on its side just a few months prior, writes Bob Hoyler, senior consultant at Euromonitor International.
Digital Doughnut
MAY 5, 2022
The demise of Google’s third-party cookies on Chrome, coupled with the fact that Universal Analytics will stop receiving hits by 2023, requires marketers to take important action this year. The consequences of inaction could mean loss of data visibility, the effects of which could negatively impact activity far beyond marketing campaigns. Here we discuss 7-steps to help you prepare for the cookie ban, and why the sunsetting of third-party cookies isn’t all doom and gloom after all.
Forrester eCommerce
MAY 5, 2022
On March 31, Microsoft and Minit announced that the former was acquiring the latter. This is, by Forrester’s count, the eighth time a major automation vendor has purchased a process optimization vendor since 2020. Why are some of the biggest software companies in the world so eager to grab a slice of the relatively small […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
MAY 6, 2022
Just five months after the opening its first brick-and-mortar store in Las Vegas, size-inclusive lingerie brand Savage x Fenty is planning to more than double its physical footprint, from five locations to 11. The brand’s Las Vegas debut in January was quickly followed by four additional locations, in Los Angeles, Houston, Philadelphia and the Washington, D.C. metro area.
RetailDive
MAY 3, 2022
Businesses surveyed by Alignable cited inflation pressures and supply chain disruption as pandemic-era challenges grind on.
Digital Doughnut
MAY 2, 2022
Specialised ecommerce website design is incredibly important for your business. A great design can help your online store attract more customers, provide them with an exceptional navigation experience, and rank higher on search engines. But, why is website design so important?
Forrester eCommerce
MAY 3, 2022
3 conference attendees walk into a bar… First one sits down and goes, “I just re-launched my company’s ecommerce site. I’m psyched. I put AEM in front of ATG and I’ve got my FED’s crushing GMV growth. I do headless commerce.” Second one sits down and goes, “I sell software. I blew away my quota. […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
MAY 6, 2022
Wayfair has named Kate Gulliver to the role of CFO and Chief Administrative Officer, effective November 2022, following the retirement of current CFO Michael Fleisher. The retailer also reported disappointing Q1 2022 results, including a 13.9% year-over-year revenue drop and the loss of 23.4% of its active customers. Gulliver currently serves as VP, Chief People Officer at Wayfair.
RetailDive
MAY 2, 2022
As the department store unveiled a marketing campaign designed to woo back customers, its owners reportedly bid on rival Kohl's.
Digital Doughnut
MAY 2, 2022
SEO is an ongoing process that requires continuous monitoring of results and adjustments to the strategies based on them. However, to ensure that your rankings keep improving on the search engine results pages, you have to keep a track of your SEO KPIs. We bring you the 6 most useful KPIs to track for any business. The list includes search engine rankings, search engine visibility, organic click-through rate, bounce rate, organic traffic, and conversion rate.
Forrester eCommerce
MAY 2, 2022
If you hadn’t thought about web application firewalls (WAFs) in a while, you might think they were an anachronism, a tool of the past that modern application environments don’t bother with. You’d be wrong. While traditional WAF appliances are still popular in data centers and with legacy applications, the WAF market has evolved with the […].
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Retail TouchPoints
MAY 3, 2022
Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways that change how retailers can interact with shoppers. While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized.
RetailMinded
MAY 1, 2022
This year marks the 5th annual Luxury Meets Cannabis Conference (LMCC), a first-of-its-kind event to feature the world’s finest premium CBD and Cannabis everyday wellness brands. Returning to Hudson Yards in New York City on May 5 and 6, this B2B trade show connects top retailers, mainstream media, investors, and CPG executives to visionary brand founders complemented with a full schedule of keynote talks, brand presentations, and business matchmaking.
RetailWire
MAY 4, 2022
A record 4.5 million workers in the U.S. quit their jobs in March, according to data from the Bureau of Labor Statistics. “As employers require workers to return to offices, quits are ticking upwards. A major reason for quitting is to find a remote opportunity,” wrote Julia Pollak, chief economist at ZipRecruiter. The number of available jobs rose to 11.5 million in March.
SheerID
MAY 5, 2022
SheerID and Refuel Agency are launching the STRIVE campaign, a program that gives back to the military through special offers and donations.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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