6 Tips on How To Simplify the Path to Purchase Online | Salsify
Salsify
MAY 3, 2022
“Toto, we’re not in Kansas anymore.” Over the last several years, the customer journey has changed drastically — largely due to the rise of the digital shelf.
Salsify
MAY 3, 2022
“Toto, we’re not in Kansas anymore.” Over the last several years, the customer journey has changed drastically — largely due to the rise of the digital shelf.
GetElastic
MAY 5, 2022
Headless Commerce is the buzz word that just won’t go away. So much talk about being headless evokes the image of the headless horseman for me. And so, I finally looked him up, to satisfy my curiosity about what he represents. The headless horseman symbolizes a past that never dies and continues to haunt the living. That sounds a lot like what Headless Commerce has turned into lately.
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Forrester eCommerce
MAY 5, 2022
In April, global privacy professionals met in person in Washington, DC, for the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit (GPS). Speakers revealed how the lack of a comprehensive federal privacy law in the US globally impacts constituents, marketers, and companies alike. To recap the conference and key takeaways for marketers, I’ll hand […].
Retail TouchPoints
MAY 2, 2022
It’s no surprise that ecommerce has practically taken over the global economy. Annual online sales worldwide are expected to climb to a staggering $6.5 trillion by 2023. But alongside that dizzying sales growth, we’ve also witnessed a growing consciousness about how damaging all of those online sales are to the environment, and throughout the product lifecycle, from manufacturing to delivery to eventual disposal.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
BigCommerce
MAY 2, 2022
At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most…
Groove
MAY 6, 2022
Why Use Klaviyo Segmentation? Klaviyo segmentation enables merchants to group contacts into detailed segments based on each contact’s own properties or behaviors. This allows merchants to streamline email and SMS marketing efforts within their Klaviyo account by sending targeted messages to the right groups of people at precisely the right time. Without segmentation, merchants would be required to send mass emails to the majority of the contacts in their database.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Retail TouchPoints
MAY 6, 2022
Shopify will acquire fulfillment solution provider Deliverr for $2.1 billion , the largest acquisition in Shopify’s history, as the retail industry continues to struggle with supply chain and last mile challenges. With the Deliverr acquisition and integration of its 6 River Systems ’ warehouse automation technology, the ecommerce platform plans to fortify its Shopify Fulfillment Network (SFN).
Ecommerce Platforms
MAY 4, 2022
Shopify discount codes don't come around that often, but there are plenty of ways to save on the top ecommerce platform! To begin, we have a wonderful, time-sensitive Shopify discount code that's exclusive to our readers and only available until June 30, 2022. Shopify always offers a free 14-day free trial to new subscribers, but this Shopify discount extends that time by an extra month, and only for $1.
Groove
MAY 3, 2022
HubSpot vs Marketo: Comparing Platforms. So, you’ve landed here because you’re interested in evaluating HubSpot vs Marketo. We’re happy you’re here. In this blog, we’re comparing how HubSpot and Marketo stack up against one another in terms of eCommerce marketing. Let’s get right into it! 1. Email Marketing. HubSpot. With HubSpot, there is no need for help from IT professionals or designers to create and design professional emails.
Forrester eCommerce
MAY 6, 2022
Google’s latest experiment, Little Signals, experiments with delivering notifications using softer signals and provides insight into what the future of notifications could look like.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
MAY 4, 2022
Starbucks will invest more in its associates and stores to increase pay, modernize training and collaboration and advance store innovation. The retailer has now invested nearly $1 billion in these operations during 2022 alone as it seeks to counter a growing push for unionization. Starbucks already had committed to setting its starting pay to $15 per hour beginning Aug. 1, 2022, which will bring the retailer’s average national pay to $17 per hour.
My Wife Quit Her Job
MAY 2, 2022
Today I have my friend Judi Fox on the show. Judy is the owner of LinkedIn Business Accelerator where she helps others grow their businesses through LinkedIn. Prior to this interview, I had no idea that LinkedIn could be such a powerful marketing platform until Judi opened my eyes. Pay attention because these simple LinkedIn strategies will grow your business.
Salsify
MAY 5, 2022
Direct-to-consumer (DTC) businesses are upending traditional sales models: Many brands have found significant success by skipping intermediaries and selling directly to customers.
Forrester eCommerce
MAY 5, 2022
Wow! We officially launched Forrester’s Global Technology Awards on April 27th and we have already received tons of interest from firms across the globe! Exciting! Over the past couple of weeks, I have addressed questions from some these organizations and I wanted to summarize the key answers below: What are these awards about? Couple of important […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
MAY 4, 2022
It’s no secret that in-person shopping is a multi-sensory experience. How a retail space makes someone feel in terms of comfortability has a surprising effect on how much they will likely spend. While most know that it’s important to make a store visually appealing, including proper lighting and designing an interior layout that’s easy to navigate, many often forget the other senses that play a key role in the overall shopping experience — like sound.
FastSpring
MAY 6, 2022
2013. It’s Cedric Dussud’s first week on the job as the new engineering director at WeWork. WeWork hasn’t yet become the beast of a company that changed the corporate world. It’s only managing a half-dozen offices in New York at the time. But it’s growing fast. That first week, Cedric got called into CEO Adam Neumann’s office. “So it’s him, and our head of our department, and me,” Cedric told me.
Digital Doughnut
MAY 3, 2022
The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a reply. If your digital marketing agency is going to be able to reach these expectations, you need new strategies in place.
Forrester eCommerce
MAY 5, 2022
On March 31, Microsoft and Minit announced that the former was acquiring the latter. This is, by Forrester’s count, the eighth time a major automation vendor has purchased a process optimization vendor since 2020. Why are some of the biggest software companies in the world so eager to grab a slice of the relatively small […].
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
MAY 6, 2022
Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment. However, even armed with this data, the continued impacts of the pandemic, uncertain global economic conditions and supply chain constraints are putting retail busin
Ecommerce Platforms
MAY 6, 2022
WordPress.org has been one of the most famous CMS platforms since its launch in 2003. Its success is primarily attributed to one thing: WordPress's unmatched flexibility. Its simple framework allows users to design and populate professional-looking websites and blogs quickly. That said, its true power lies in its extensive plugin directory. From here, you can choose from over 59,000 plugins to install and use.
RetailDive
MAY 3, 2022
The industry has failed to sustain the momentum it appeared to have on its side just a few months prior, writes Bob Hoyler, senior consultant at Euromonitor International.
Forrester eCommerce
MAY 3, 2022
3 conference attendees walk into a bar… First one sits down and goes, “I just re-launched my company’s ecommerce site. I’m psyched. I put AEM in front of ATG and I’ve got my FED’s crushing GMV growth. I do headless commerce.” Second one sits down and goes, “I sell software. I blew away my quota. […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
MAY 4, 2022
Macy’s will be bringing more Reebok apparel to its customers beginning in 2023 through a partnership with brand development firm Authentic Brands Group. This expansion will see Macy’s will expand its assortment of Reebok men’s, women’s and children’s sportswear and activewear in stores, on macys.com and within the Macy’s app. While the Reebok Design Group will serve as the design and development source for products, through the partnership Macy’s also will develop exclusive product offerings.
Ecommerce Platforms
MAY 5, 2022
So, you have the vision to start a website, but your budget is next to none, so you can’t pay for a website builder. Not to worry! We’re here to help. Fortunately, there are tons of free website builders out there. But what are these free website builders? What do they offer? And are they any good? After all, it’s imperative your website looks professional, as users might stop using your site if it’s poorly designed. .
RetailDive
MAY 3, 2022
Businesses surveyed by Alignable cited inflation pressures and supply chain disruption as pandemic-era challenges grind on.
Forrester eCommerce
MAY 2, 2022
If you hadn’t thought about web application firewalls (WAFs) in a while, you might think they were an anachronism, a tool of the past that modern application environments don’t bother with. You’d be wrong. While traditional WAF appliances are still popular in data centers and with legacy applications, the WAF market has evolved with the […].
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Retail TouchPoints
MAY 2, 2022
Authentic Brands Group (ABG) has reportedly filed a lawsuit against one-click checkout service Bolt , claiming that the solution provider failed to deliver on promises in a contract related to the implementation of the technology, according to Bloomberg , The Business Journals and other media sources. ABG stated in a March 4 filing that it lost out on $150 million in sales while it integrated Bolt’s platform.
Ecommerce Platforms
MAY 3, 2022
The best free CRM UK companies can access is a crucial investment in the future of your brand. With the right customer relationship management tool, you can unlock the insights you need to strengthen your connection with your target audience. With the information gathered in a CRM solution, you can guide your sales experts, improve your marketing campaigns, and increase your conversions.
RetailDive
MAY 2, 2022
As the department store unveiled a marketing campaign designed to woo back customers, its owners reportedly bid on rival Kohl's.
Digital Doughnut
MAY 5, 2022
The demise of Google’s third-party cookies on Chrome, coupled with the fact that Universal Analytics will stop receiving hits by 2023, requires marketers to take important action this year. The consequences of inaction could mean loss of data visibility, the effects of which could negatively impact activity far beyond marketing campaigns. Here we discuss 7-steps to help you prepare for the cookie ban, and why the sunsetting of third-party cookies isn’t all doom and gloom after all.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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