Sat.Apr 30, 2022 - Fri.May 06, 2022

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6 Tips on How To Simplify the Path to Purchase Online | Salsify

Salsify

“Toto, we’re not in Kansas anymore.” Over the last several years, the customer journey has changed drastically — largely due to the rise of the digital shelf.

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The Myth of Headless Commerce

GetElastic

Headless Commerce is the buzz word that just won’t go away. So much talk about being headless evokes the image of the headless horseman for me. And so, I finally looked him up, to satisfy my curiosity about what he represents. The headless horseman symbolizes a past that never dies and continues to haunt the living. That sounds a lot like what Headless Commerce has turned into lately.

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Privacy: “The Most Essential Battle Of Our Time”

Forrester eCommerce

In April, global privacy professionals met in person in Washington, DC, for the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit (GPS). Speakers revealed how the lack of a comprehensive federal privacy law in the US globally impacts constituents, marketers, and companies alike. To recap the conference and key takeaways for marketers, I’ll hand […].

Marketing 195
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BigCommerce Named a Strong Performer Among B2B and B2C Ecommerce Platforms by Industry Report

BigCommerce

At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most…

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How Ecommerce Tech Can Reduce the Environmental Damage it Caused in the First Place

Retail TouchPoints

It’s no surprise that ecommerce has practically taken over the global economy. Annual online sales worldwide are expected to climb to a staggering $6.5 trillion by 2023. But alongside that dizzying sales growth, we’ve also witnessed a growing consciousness about how damaging all of those online sales are to the environment, and throughout the product lifecycle, from manufacturing to delivery to eventual disposal.

eCommerce 332
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What is Klaviyo Segmentation and How Do I Use It?

Groove

Why Use Klaviyo Segmentation? Klaviyo segmentation enables merchants to group contacts into detailed segments based on each contact’s own properties or behaviors. This allows merchants to streamline email and SMS marketing efforts within their Klaviyo account by sending targeted messages to the right groups of people at precisely the right time. Without segmentation, merchants would be required to send mass emails to the majority of the contacts in their database.

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403: Few People Use This Platform For Marketing And They’re Missing Out With Judi Fox

My Wife Quit Her Job

Today I have my friend Judi Fox on the show. Judy is the owner of LinkedIn Business Accelerator where she helps others grow their businesses through LinkedIn. Prior to this interview, I had no idea that LinkedIn could be such a powerful marketing platform until Judi opened my eyes. Pay attention because these simple LinkedIn strategies will grow your business.

Marketing 156
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How Acoustic Solutions Can Enhance In-Person Shopping Experiences

Retail TouchPoints

It’s no secret that in-person shopping is a multi-sensory experience. How a retail space makes someone feel in terms of comfortability has a surprising effect on how much they will likely spend. While most know that it’s important to make a store visually appealing, including proper lighting and designing an interior layout that’s easy to navigate, many often forget the other senses that play a key role in the overall shopping experience — like sound.

Travel 293
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4 Steps for Starting a DTC Business | Salsify

Salsify

Direct-to-consumer (DTC) businesses are upending traditional sales models: Many brands have found significant success by skipping intermediaries and selling directly to customers.

Consumer 145
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Google’s Latest Experiment: What The Future Of Notifications (Could) Look Like

Forrester eCommerce

Google’s latest experiment, Little Signals, experiments with delivering notifications using softer signals and provides insight into what the future of notifications could look like.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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8 Digital Marketing Trends to Watch in 2023

Digital Doughnut

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a reply. If your digital marketing agency is going to be able to reach these expectations, you need new strategies in place.

Marketing 137
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Meeting the Demands of Today’s Data-Rich Retail Environment with Data Mesh

Retail TouchPoints

Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment. However, even armed with this data, the continued impacts of the pandemic, uncertain global economic conditions and supply chain constraints are putting retail busin

Retail 290
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Best Free Website Builder for the UK

Ecommerce Platforms

So, you have the vision to start a website, but your budget is next to none, so you can’t pay for a website builder. Not to worry! We’re here to help. Fortunately, there are tons of free website builders out there. But what are these free website builders? What do they offer? And are they any good? After all, it’s imperative your website looks professional, as users might stop using your site if it’s poorly designed. .

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FAQ: Forrester Global Technology Awards

Forrester eCommerce

Wow! We officially launched Forrester’s Global Technology Awards on April 27th and we have already received tons of interest from firms across the globe! Exciting! Over the past couple of weeks, I have addressed questions from some these organizations and I wanted to summarize the key answers below: What are these awards about? Couple of important […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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A day of reckoning arrives for ultrafast delivery services

RetailDive

The industry has failed to sustain the momentum it appeared to have on its side just a few months prior, writes Bob Hoyler, senior consultant at Euromonitor International.

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Reports: ABG Files Suit Against Bolt for Failure to Deliver on One-Click Checkout Promises

Retail TouchPoints

Authentic Brands Group (ABG) has reportedly filed a lawsuit against one-click checkout service Bolt , claiming that the solution provider failed to deliver on promises in a contract related to the implementation of the technology, according to Bloomberg , The Business Journals and other media sources. ABG stated in a March 4 filing that it lost out on $150 million in sales while it integrated Bolt’s platform.

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Are You Prepared for Google’s Third-Party Cookie Ban?

Digital Doughnut

The demise of Google’s third-party cookies on Chrome, coupled with the fact that Universal Analytics will stop receiving hits by 2023, requires marketers to take important action this year. The consequences of inaction could mean loss of data visibility, the effects of which could negatively impact activity far beyond marketing campaigns. Here we discuss 7-steps to help you prepare for the cookie ban, and why the sunsetting of third-party cookies isn’t all doom and gloom after all.

Marketing 105
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Why Automation Vendors Can’t Stop Buying Optimization Vendors And What It Means For The Market And For You

Forrester eCommerce

On March 31, Microsoft and Minit announced that the former was acquiring the latter. This is, by Forrester’s count, the eighth time a major automation vendor has purchased a process optimization vendor since 2020. Why are some of the biggest software companies in the world so eager to grab a slice of the relatively small […].

Marketing 195
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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A third of small retailers can't pay rent as financial struggles spike again

RetailDive

Businesses surveyed by Alignable cited inflation pressures and supply chain disruption as pandemic-era challenges grind on.

Supplies 133
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Macy’s to Expand Reebok Apparel Offerings Through ABG Partnership

Retail TouchPoints

Macy’s will be bringing more Reebok apparel to its customers beginning in 2023 through a partnership with brand development firm Authentic Brands Group. This expansion will see Macy’s will expand its assortment of Reebok men’s, women’s and children’s sportswear and activewear in stores, on macys.com and within the Macy’s app. While the Reebok Design Group will serve as the design and development source for products, through the partnership Macy’s also will develop exclusive product offerings.

Apparel 290
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Design for Success: Importance of an Ecommerce Website Design

Digital Doughnut

Specialised ecommerce website design is incredibly important for your business. A great design can help your online store attract more customers, provide them with an exceptional navigation experience, and rank higher on search engines. But, why is website design so important?

eCommerce 104
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Doing, Selling, and Being Headless Commerce

Forrester eCommerce

3 conference attendees walk into a bar… First one sits down and goes, “I just re-launched my company’s ecommerce site. I’m psyched. I put AEM in front of ATG and I’ve got my FED’s crushing GMV growth. I do headless commerce.” Second one sits down and goes, “I sell software. I blew away my quota. […].

eCommerce 195
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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J.C. Penney is reinventing itself. Again.

RetailDive

As the department store unveiled a marketing campaign designed to woo back customers, its owners reportedly bid on rival Kohl's.

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How Rebelstork Laid the Blueprint for Responsible Resale in a New Space — Baby Gear

Retail TouchPoints

The resale space is heating up fast but there is still plenty of space for retailers to establish their own niche. Case in point: Rebelstork , a used baby gear marketplace that has operated in Canada for several years and recently entered the U.S. The company was founded to simultaneously fulfill a consumer need and do good in the world by giving a second chance to traditionally short-lived baby gear, and it handles everything from pickups to confirming the quality of items prior to selling.

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The 6 Most Useful SEO KPIs to Track for Your Business

Digital Doughnut

SEO is an ongoing process that requires continuous monitoring of results and adjustments to the strategies based on them. However, to ensure that your rankings keep improving on the search engine results pages, you have to keep a track of your SEO KPIs. We bring you the 6 most useful KPIs to track for any business. The list includes search engine rankings, search engine visibility, organic click-through rate, bounce rate, organic traffic, and conversion rate.

SEO 98
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In A Multi-Cloud World, Web Application Firewalls Still Matter

Forrester eCommerce

If you hadn’t thought about web application firewalls (WAFs) in a while, you might think they were an anachronism, a tool of the past that modern application environments don’t bother with. You’d be wrong. While traditional WAF appliances are still popular in data centers and with legacy applications, the WAF market has evolved with the […].

Marketing 195
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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8 Top CBD & Cannabis Wellness Brand Founders To Meet At LMCC 2022

RetailMinded

This year marks the 5th annual Luxury Meets Cannabis Conference (LMCC), a first-of-its-kind event to feature the world’s finest premium CBD and Cannabis everyday wellness brands. Returning to Hudson Yards in New York City on May 5 and 6, this B2B trade show connects top retailers, mainstream media, investors, and CPG executives to visionary brand founders complemented with a full schedule of keynote talks, brand presentations, and business matchmaking.

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Home Depot Launches $150M VC Fund to Fuel Retail and Home Improvement Innovation

Retail TouchPoints

The Home Depot has introduced Home Depot Ventures, a $150 million venture capital fund designed for early-stage companies aiming to improve the customer experience and shape the future of home improvement. “With Home Depot Ventures, we’re lending our support and expertise to enable rapid scale of innovation,” said Richard McPhail, EVP and CFO at The Home Depot in a statement.

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A record number of Americans quit their jobs in March

RetailWire

A record 4.5 million workers in the U.S. quit their jobs in March, according to data from the Bureau of Labor Statistics. “As employers require workers to return to offices, quits are ticking upwards. A major reason for quitting is to find a remote opportunity,” wrote Julia Pollak, chief economist at ZipRecruiter. The number of available jobs rose to 11.5 million in March.

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SheerID and Refuel Agency Join Forces on STRIVE Campaign for the Military

SheerID

SheerID and Refuel Agency are launching the STRIVE campaign, a program that gives back to the military through special offers and donations.

Blog 97
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.