TradeGecko

FEBRUARY 6, 2019

The future belongs to the bots. That’s not a warning and, thanks to cobiotics, neither is it something to fear. It’s simply the truth. Between 2017 and 2025, the global market for industrial and non-industrial robots is expected to rise 1,168.7% from $39.3 billion to nearly half a trillion dollars. And no one is investing more heavily than China. The question for small-to-medium online businesses is: “Why does the rise of bots matter to me?”.

Marketing 60

Marketing eCommerce 60

iQmetrix

FEBRUARY 7, 2019

If you’re in retail and you research trends, news, or software solutions online, you might have heard the term “specialty retail” floating around. But it hardly ever comes with a clear definition and without that clear understanding, confusion can thrive and grow.

Specialty Retailers 39

Specialty Retailers Retail Definition 39

Liveintent

FEBRUARY 7, 2019

Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend. Digiday recently wrote a profile of Astrology.com, whose parent company Horoscope.com, Inc., has been a longtime partner of LiveIntent.

Channel 96

Channel Blog Marketing 96

Forrester eCommerce

FEBRUARY 8, 2019

Ugh. Everyone is talking about the citizen data scientist, but no one can define it (perhaps they know one when they see one). Here goes — the simplest definition of a citizen data scientist is: non-data scientist.

Definition 409

Definition 409

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

FEBRUARY 7, 2019

Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over…

Marketing 403

Marketing eCommerce Marketing eCommerce 403

Groove

FEBRUARY 4, 2019

Most eCommerce businesses understand the power of first impressions. Without compelling visuals, clear calls to action and fast load times, brands significantly decrease their odds of attracting and converting customers. However, many brands overlook an essential component of their eCommerce experience: the checkout. Although eCommerce checkouts rarely offer exciting design or functionality, they carry tremendous weight in the purchase process.

X-cart 258

X-cart eCommerce Payment Services Recommendation 258

Forrester eCommerce

FEBRUARY 6, 2019

Modern CRM is delivered as software-as-a-service and microservices, is modular, and offers APIs for easy access to enterprise applications. It empowers customer-facing personnel with the right data about their customers at the right time, in context, so that they can focus on nurturing relationships across journeys even as they cross channels and devices.

Channel 381

Channel Customer 381

BigCommerce

FEBRUARY 4, 2019

If you’re a regular Twitter user, there’s a good chance you like to avoid some of the statistics that float…

eCommerce Marketing 419

eCommerce Marketing eCommerce Marketing 419

Optimizely

FEBRUARY 7, 2019

Creativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned. Unfortunately, creativity doesn’t come on command. It has to be cultivated, inspired, and — surprisingly — organized. For something that is so important to our roles as marketers, it often goes undiscussed.

B2C 218

B2C Marketing Channel Improvements 218

Groove

FEBRUARY 7, 2019

What Is An Abandoned Cart? Abandoned carts occur when potential buyers add products to their shopping carts but do not complete their transactions. HubSpot reports that an average of 73.9% of carts contains items that remain unpurchased. Many factors contribute to cart abandonment, such as competitive pricing, uncertainty about store credibility and general forgetfulness.

Shipping Costs 210

Shipping Costs Shopping Carts Shipping Recommendation 210

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

FEBRUARY 8, 2019

If you are reading this for the snark and jokes, thank you. We are so sorry to disappoint you, because we’re not sure how to make corporate climate risks funny. Instead, let’s have a sober discussion about climate risk, and you can leave the jokes in the comment section.¹ What Is It? The Green New […].

Management 378

Management 378

BigCommerce

FEBRUARY 8, 2019

In the world of ecommerce, Amazon is a tool that online sellers simply cannot afford to ignore.

eCommerce 366

eCommerce 366

Optimizely

FEBRUARY 6, 2019

Must be creative. This simple phrase is arguably the most common qualification requirement of a marketer. Creativity is at the core of everything marketers do. However, you need more than that. You need to be organized, thoughtful, and use data to guide your creative decision-making. In order to thrive in 2019, top B2C marketers need to be both right AND left-brained: Left brain marketing involves digging into your customer data to harness key insights and areas of opportunity.

Marketing 199

Marketing B2C Customer Data Customer 199

My Wife Quit Her Job

FEBRUARY 4, 2019

When it comes to starting your own online store, Shopify is one of the best platforms out there. But the main problem with Shopify is that it can be hard to decide which Shopify pricing plan to go with or how much it costs when you factor in the cost of 3rd party apps. Right now, Shopify offers 5 pricing plans. Shopify Lite – $9/month. You probably didn’t even know about this plan because it’s hidden on their pricing page.

Shopify 185

Shopify Shopping Carts 185

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

FEBRUARY 4, 2019

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

Search Marketing 371

Search Marketing Marketing 371

RTP blog

FEBRUARY 8, 2019

By Rigel Cable, FLUID Growing a small business in 2019 requires technological savvy. This includes social media, web experience, digital marketing and activations. Here are some top tips to help small businesses succeed, taken from “big business” wisdom. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook.

Social Media 150

Social Media Small Business Retail eCommerce eCommerce Platforms 150

Optimizely

FEBRUARY 5, 2019

Cart abandonment is one of our favorite things to write about here at Zaius. And really, who can blame us? Not only does this approach work to encourage potential customers to complete their purchase , but it also gives brands’ creativity a chance to shine. However, as cart abandonment strategies become more and more familiar to customers, online stores just like yours are asking the same question: What’s the next big thing on the ecommerce marketing horizon that’s not cart abandonment that I s

Recommendation 199

Recommendation Shopping Carts eCommerce Marketing B2C 199

GetElastic

FEBRUARY 8, 2019

As previously published on TA Digital. It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. In today’s digital era, wireless devices have made life easier for everyone. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce?

Mobile 167

Mobile Web Design Omnichannel Shipping Costs 167

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

FEBRUARY 5, 2019

Only 16% of CMOs are responsible for leading the execution of their firm’s digital transformation. Now is the time to rethink your role. Too few CMOs actively lead or are deeply involved in digital transformation. CIOs, COOs, CXOs, and CDOs have filled the gap but don’t represent the voice of the customer or bring the […].

Customer 370

Customer Information Customer Experience B2C 370

RTP blog

FEBRUARY 6, 2019

Super Bowl LIII brought in a national audience of approximately 98.2 million people, but let’s be real — a handful of people watched for reasons other than the plays on the field. With a $5.25 million price tag per 30-second spot, advertisers from all kinds of brands scrambled to capture that audience’s attention, and hopefully gain a significant ROI.

Games 150

Games Retail Other Marketing 150

My Wife Quit Her Job

FEBRUARY 6, 2019

Today I’m thrilled to have Marcus Sheridan on the show. Marcus runs the Sales Lion where he consults and teaches companies how to do inbound content marketing. Today, he’s known as one of the premier thought leaders in the digital sales and marketing space. I’ve been following Marcus for years so it’s cool that we got to connect at Social Media Marketing World for a few minutes and that’s how he ended up here on the podcast.

Blog 121

Blog Social Media Books eCommerce 121

GetElastic

FEBRUARY 6, 2019

Black Mirror – Bandersnatch from Netflix has got everyone talking. While the interactive viewing experience is an unparalleled-first, many are concerned about the data gathered based on the viewing choices they’ve made, and how Netflix can leverage that information in the future. Others believe this is the beginning of product placements done smartly.

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

FEBRUARY 7, 2019

This is part 1 of my blog series on the future of CX measurement (read part 2, part 3, and part 4). CX pros can learn a lot from the inverted U theory. It describes that more is better. until it isn’t.

Blog 369

Blog 369

RTP blog

FEBRUARY 4, 2019

By Suman Das, RADIX There’s nothing more rewarding than starting a business from scratch and watching it grow. As an entrepreneur, you can build your business and watch it manifest into something larger than life that no one can take away from you. However, transforming your e-Commerce business into a renowned brand takes more than just a smile on a rainy day.

eCommerce 150

eCommerce Social Media Definition Operations 150

Bootstrapping Ecommerce

FEBRUARY 5, 2019

There's one page on your website that you're probably ignoring which could majorly boost your sales & revenue: Your Thank You Page. The post Thank You Page Optimization: How Your Thank You Page Can Earn You Sales appeared first on Bootstrapping Ecommerce.

eCommerce 140

eCommerce Conversion Optimization 140

GetElastic

FEBRUARY 8, 2019

So, you’ve made up your mind and you’re heading to Shoptalk. Now what? If you’re a brand or retailer, the first thing you want to do is see if you qualify for a complimentary event ticket. Shoptalk’s Hosted Retailers & Brands Program consists of onsite meetings with participating sponsor vendors and practitioners, like yourself, looking to evaluate and purchase new retail technology.

Technology 140

Technology Presentation Events Consumer 140

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

FEBRUARY 5, 2019

The Journey From Energy To Experience In the summer of 2017, I, along with my Forrester colleagues, wrote up the results of our year-long endeavor to build an analytically sophisticated, data-driven framework for emotion-led branding. In my report entitled “Emotions Fuel Your Brand Energy,” I outlined three components of a brand’s “energy” and its ability […].

Customer Experience 365

Customer Experience B2C Customer Marketing 365

Ecommerce Platforms

FEBRUARY 6, 2019

In this Snipcart vs Shopify Lite comparison, we'll take a look at the features, pricing, security, customer support, and their key differences. When would you even consider to use these two shopping cart solutions? Picture this: You’re running a blog on WordPress and decide to start selling some custom made jewelry. The first thing you do is turn to a full-fledged ecommerce platform such as the Basic Shopify plan, WooCommerce, Magento or BigCommerce.

Shopify 126

Shopify Merchant Services Payment Services Shipping Costs 126

Steve Dennis

FEBRUARY 4, 2019

I’m not sure who said it first, but it’s certainly true that great brands don’t chase customers , they attract customers to them. But I think it goes deeper than that. This week, as many retailers close their books for the fiscal year, those that remain stuck in the boring middle are very likely to experience weakening margins–or margins that remain materially below industry averages.

Retail 100

Retail Department Stores Subscription Books 100

Sailthru

FEBRUARY 8, 2019

Artificial intelligence represents one of the biggest and most exciting disruptions ever in technology. It’s absolutely going to be a differentiator for which brands win in the future — and the present. Retailers implementing AI-based products have the opportunity to leapfrog their competition by offering smarter customer experiences in real time. Driven by a study of more than 13,000 consumers, our Retail Personalization Index showed us how brands with more sophisticated, personalized customer

Retail 92

Retail Magazine Customer Retention Recommendation 92

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail