Sat.Jan 05, 2019 - Fri.Jan 11, 2019

article thumbnail

It’s Time To Stop Talking Retail Innovation, And Start Doing It

RTP blog

By Tim McMullen, redpepper “Nike Pushing Retail Innovation” “Sephora’s innovation ‘gathering speed’ at LVMH” “Will These Trends Shape Retail for the Next 25 Years?” These are three recent articles on retail innovation. If you took everything that’s been published about the topic this year, you’d be looking at the figurative tippy-top of the iceberg.

Retail 150
article thumbnail

How to Use Targeted Email Marketing for Ecommerce

Omnisend

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant. In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the Read more The post How to Use Targeted Email Marketing for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Omnichannel Retail Strategy Like a Board Game?

OrderDynamics

How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy. Here is why: To begin with, Ticket to Ride is a German-style, railway-themed board game designed by Alan R.

Games 50
article thumbnail

Channel Data Is A Competitive Differentiator

Forrester eCommerce

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. Smart channel professionals are looking at data across the partner journey as a […].

Channel 415
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

How To Avoid And Manage B2B Ecommerce Channel Conflict

BigCommerce

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand…

Channel 355
article thumbnail

7 Marketing Mistakes That Nearly Broke Me… Literally

Kissmetrics

When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. The list keeps going on and on. In other words, most people see me as successful.

Marketing 258

More Trending

article thumbnail

Autonomous Testing Is Like Autonomous Driving: The AI Needs Human Assistance

Forrester eCommerce

The US Society of Automotive Engineers (SAE) has defined a scale to describe the autonomous capabilities that self-driving cars have — i.e., their levels of automation. ([link] Level 5 is full automation, which allows self-driving cars to operate with no human assistance. Google and Uber, among others, are aiming to develop level 5 cars, but […].

article thumbnail

Ecommerce Marketing 101: Personas, Traffic Drivers, Advertising Channels & More

BigCommerce

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers.

article thumbnail

Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve.

article thumbnail

How to Run an Online Contest for Your B2C Brand

Optimizely

If you’re anything like me, you’ll have spent the first few weeks of the new year when it’s gray and cold looking at holidays in the sun. After hours (and hours) of browsing photos of golden sands and turquoise seas, I started seeing retargeted ads with contests to win vacations. Running an online contest to capitalize on the mood of consumers during the dreary days at the start of a new year is a great example of successful contest marketing.

B2C 210
article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

16 Retail Trailblazers To Learn From In 2019

Forrester eCommerce

On our morning news feeds, we see headlines chock-full of emerging tech that is supposedly changing the game for next generation retail experiences. Somehow those hover-boarding delivery robots, AmazonGo check out knock-offs and frighteningly-accurate computer vision powered taco stands are most certainly going to put you out of business. No, not quite.

Retail 359
article thumbnail

Why Website Backups Can Save Your Business

BigCommerce

Website backups are the insurance of online business.

article thumbnail

239: Paul Jarvis On Business, Happiness And Running A Company Of One

My Wife Quit Her Job

Today I’m thrilled to have Paul Jarvis on the show. Paul is an author, designer, podcaster, course and software creator. His works have been talked about by Ashton Kutcher and Ariana Huffington. He’s worked with clients like Danielle Laporte, Microsoft, Marie Forleo and Mercedes. Now Paul is obviously a total stud. But the reason this interview is special to me is because his latest book “Company of One” has had a profound effect on me.

Books 121
article thumbnail

Convert your mobile browsers into buyers with these recommendations

GetElastic

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. And not all journeys end with a conversion. Based on data from comScore there are five reasons mobile shoppers don’t convert: 2% — security concerns. 6% — unclear product details. 6% — inability to open multiple browser tabs to compare. 3% — difficulty navigating. 6% — difficulty inputting

Mobile 141
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Blockchain And GDPR: Not Mutually Exclusive But Can Be A Toxic Blend

Forrester eCommerce

Depending on who you listen to, the combination of GDPR and distributed ledger technology (DLT, AKA blockchain) is either a poisonous cocktail or a magic potion. As you’d expect, the reality is more nuanced: While GPDR poses a challenge to DLT-based architectures, it doesn’t make them obsolete or unviable. Furthermore, DLT can actually form an integral […].

article thumbnail

Was 2018 the best holiday shopping season in years? Well, what do you mean by “best”?

Steve Dennis

If you are the sort of person who tracks stories on retailers’ holiday sales performance you know a certain ebullience has set in. On the heels of optimistic forecasts by the National Retail Federation and others, Mastercard’s SpendingPulse indicates that retail had the “best” season in six years , with overall sales growing 5.1%.

article thumbnail

7 Ways to Use Slack to Manage Your Online Business

A Better Lemonade Stand

Slack gets an unfair reputation for only being used as an instant chat messenger between teams, and while it is useful for that purpose, there are several other ways to use Slack to provide value to your businesses every day. The post 7 Ways to Use Slack to Manage Your Online Business appeared first on A Better Lemonade Stand.

article thumbnail

What’s Spree Commerce? Everything You Need to Know

Ecommerce Platforms

Have you come across Spree Commerce while browsing the web, and are you unsure what it is and whether it'll help your business? If so, you're in the right place. Read our thorough review to get to grips with everything you need to know about this software. Let's dive in! Who's Spree Commerce? Ruby on Rails created Spree Commerce back in 2007. In short, it's a comprehensive e-commerce framework offering entrepreneurs a scalable, open source solution.

eCommerce 106
article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

Akamai Purchases Janrain

Forrester eCommerce

Today, Akamai announced that it has acquired Portland, Oregon-based Janrain. Although the financial terms were not disclosed, Forrester estimates the purchase price to be in the $250M–$275M range, based on typical M&A SaaS revenue multiples of 4X to 6X and Forrester’s estimation of Janrain’s annual revenue.

335
335
article thumbnail

Using the cloud for integration turns marginal into massive gains for retailers

Retail Technology Review

By Graham Woods, Managing Director of W3Partnership. No-one talks about retail in terms of online and offline anymore. The word omnichannel entered and left our parlance with equal speed. Retailers are now focussed on providing customers with the choice, experience and delivery they want, when they want it – regardless of the channel on which any part of the customer journey takes place.

Retail 104
article thumbnail

Our Top 10 Favourite Apps of 2018

A Better Lemonade Stand

If you’re interested in learning about new ways to run your ecommerce business better, check out this roundup of the best business apps for ecommerce! The post Our Top 10 Favourite Apps of 2018 appeared first on A Better Lemonade Stand.

eCommerce 125
article thumbnail

How to Create Online Courses and Landing Pages on Teachable

Ecommerce Platforms

Can you feel the itch? The online learning market has been expanding exponentially of late and is expected to hit $37.6 billion in value by next year. Yet all we’ve been doing is churning out content after another for our blogs, without a solid strategy for monetizing knowledge and expertise. Well, the good thing is that your blog has already won you some online following, and possibly even a decent email list.

article thumbnail

The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

article thumbnail

China Takes the Moonshot Advantage

Forrester eCommerce

The origin of the term used to describe the most advanced, disruptive innovations has returned again as an innovation focus of its own. Last week, the China National Space Administration disrupted its competitors, like NASA, by landing its Chang’e-4 spacecraft on the dark side of the moon. Its Moonshot is now using robotics to collect information […].

article thumbnail

Blake Nordstrom: Gone too soon, but his impact on retail will long be remembered

Steve Dennis

I met Blake Nordstrom, co-president of the namesake retailer, only one time, and it was way back in 2005. I was an executive at Neiman Marcus, and many of us on the senior leadership team were attending the grand opening of our new store at the Shops of La Cantera in San Antonio, Texas. About an hour or so after opening our doors and greeting customers, we decided to check out the new Nordstrom, which had also just opened that morning.

eCommerce 109
article thumbnail

How to Work with Digital Influencers to Increase Your Instagram Followers

Bootstrapping Ecommerce

If you’re wondering how new brands go from 0 - 100,000 followers super fast we’re here to spill the secrets: They work with digital influencers. The post How to Work with Digital Influencers to Increase Your Instagram Followers appeared first on Bootstrapping Ecommerce.

eCommerce 105
article thumbnail

Gartner mentions FarEye in the Hype Cycle for Multienterprise Solutions, 2018 under the Global Logistics Visibility technology

Retail Technology Review

FarEye, a technology solution to run eCommerce and supply chain logistics operations has been mentioned as a sample vendor in Gartner’s recent Hype Cycle report for Multienterprise Solutions[1] under the Global Logistics Visibility technology which was published on 13 December 2018.

article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

article thumbnail

Sneak Peek at NRF 2019 Retail’s Big Show

OrderDynamics

Sneak Peek at NRF 2019 Retail’s Big Show. As of this writing, we are one week away from NRF 2019 Retail’s Big Show. For retail, this is the big event. Last year’s show drew in 37,000 participants. This year, we expect even more to attend. With over 700 exhibitors, from over 99 countries around the world, there is always something interesting and new to see and discuss.

article thumbnail

Amazon Announces 3 New Sponsored Products Bid Optimization Features

CPC Strategy

Earlier this week, Amazon announced 3 new bidding and reporting features for Sponsored Products that will help “improve performance, control, and insights” Introducing. > Read More. The post Amazon Announces 3 New Sponsored Products Bid Optimization Features appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 86
article thumbnail

How to Scale Enterprise eCommerce: Managing Peak Traffic Times

ESW

You’re most likely here because your eCommerce business is achieving scale, and it’s time for you to start thinking about how to grow the business strategically and effectively. In part one of this conversation, we walked through a few specific ways to prepare for long-term growth. But you can’t stop there. A growing eCommerce business means more traffic to your shop, particularly during peak times like Black Friday and the week leading up to Valentine’s Day.

article thumbnail

Where Will Webbula Be in 2019?

Webbula

Webbula might be based in Pittsburgh, but we like to travel, especially early in the year. Our incredibly good looking sales team will be making their way around the United. The post Where Will Webbula Be in 2019? appeared first on Webbula.

Travel 75
article thumbnail

Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.