Sat.Sep 08, 2018 - Fri.Sep 14, 2018

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Learn From Last Year’s Best Black Friday and Cyber Monday Emails

Optimizely

Summer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword. There are more and more brands—including your competitors— vying for consumer attention and money this holiday season. .

B2C 210
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How Retailers Can Build Customer Loyalty With Handwritten Notes

RTP blog

By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. But contrary to what the industry seems to believe, the truth is that loyalty isn’t built with points — nor the discounts, free shipping or exclusive offers that come with them.

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What Do Sites That Have Never Been Penalized by Google Look Like?

Kissmetrics

User signals! It’s the one thing SEOs don’t optimize for. I don’t know why most SEOs ignore this metric considering how important it is to Google. See, Google doesn’t care to put the website with the most backlinks at the top or the best on page SEO … they want to put the website that you and other people love at the top. That’s why they look at user signals.

SEO 257
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Will Nike Thrive Following The Colin Kaepernick Ad Campaign?

RTP blog

Nike turned plenty of heads when it revealed it had onboarded former NFL quarterback Colin Kaepernick to be the face of the 30 th anniversary of the “Just Do It” campaign. The Kaepernick selection was undoubtedly polarizing, since he was the leader of the on-field player protests, kneeling during the National Anthem to call attention to racial injustice and social inequality.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes

Forrester eCommerce

We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […].

Customer 546
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How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? You’re not alone. Merchants who sell everything from razors to pet food to mattresses to meal kits have seen the writing on the retail wall. In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships.

Consumer 305

More Trending

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225: Fireside Chat With Andrew Youderian On Dropshipping, Negotiation And Emotional Decisions

My Wife Quit Her Job

Recently, Andrew Youderian and I took an epic 5 day camping trip in the wilderness of Montana. There was very little internet so we decided to record a few podcasts along the way. This episode is part 3 of a 3 part series where we discuss the other side of entrepreneurship. Today’s topics include the state of dropshipping, the art of negotiation and how emotions affect our decision making.

Arts 120
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Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. As a result, the practice regularly receives negative coverage for short-term-oriented, poorly executed B2C campaigns where consumer brands pay vapid lifestyle influencers outrageous sums in exchange for questionable ROI.

Marketing 366
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Black Friday Email Marketing Ideas to Skyrocket Your Sales in 2018

Omnisend

Black Friday and Cyber Monday are drawing closer, falling on November 23 and November 26 this year. If you want to boost your sales, you need to take the Black Friday shopping weekend very seriously and start working on your Black Friday email marketing campaigns. Why Black Friday email marketing is important Last year, Black Friday Read more The post Black Friday Email Marketing Ideas to Skyrocket Your Sales in 2018 appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 138
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GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday

Optimizely

Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to perfectly execute your marketing strategy. Check out this detailed two-page guide for some important tips and tactics to keep in mind as you plan for one of the most critical times of the year for B2C marketers. The post GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday appeared first on Zaius.

B2C 170
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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BigCommerce gives brands full control of ecommerce checkout experience with new Checkout SDK

Retail Technology Review

BigCommerce, the ecommerce platform for fast-growing and established brands, has launched its Checkout JS Software Development Kit(Checkout SDK), a new JavaScript library that makes it easy for merchants to consume BigCommerce's Checkout APIs.

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Are you ready for your next brand crisis?

Forrester eCommerce

You and your PR team have a detailed crisis communications plan. The problem is, it’s wrong. Crisis communication principles have lagged changing expectations of transparency and responsiveness from today’s consumer. Today’s empowered consumers as Forrester calls them have the devices and ability to uncover and share facts – and rumors – even as the crisis […].

Consumer 289
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Healthcare Content Marketing

Zmags

It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about […]. The post Healthcare Content Marketing appeared first on Zmags.

Marketing 100
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GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday

Optimizely

Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to perfectly execute your marketing strategy. Check out this detailed two-page guide for some important tips and tactics to keep in mind as you plan for one of the most critical times of the year for B2C marketers. The post GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday appeared first on Zaius.

B2C 150
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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parcelLab strengthens UK footprint with opening of London office

Retail Technology Review

Following major success in Germany, post-purchase solution parcelLab is expanding into the UK to enable retailers and other companies selling over the internet to deliver the best possible after-sales customer experience and maximise the marketing potential of this part of the customer journey.

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Read Two Forrester Waves™ On Machine Learning Solutions For Data Science Teams

Forrester eCommerce

Machine learning is an elemental core competency. It is a fundamental building block to AI. It gives enterprises the power to predict. Most importantly, it can make enterprises gain the agility of disruptive upstarts by injecting scalable intelligence into customer experiences, business process applications, and employee decisions. That’s where predictive analytics and machine learning (PAML) solutions […].

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New York Fashion Week: Capitalizing on the Runway

Zmags

As New York Fashion Week continues this week, the events and headlines get bigger and bigger. Aside from rappers Cardi B and Nicki […]. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags.

Fashion 100
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WooCommerce Abandoned Cart: 7 Plugins to Help You Recover Lost Sales

Omnisend

Today, we’re going to take a look at the 7 best WooCommerce abandoned cart plugins in 2018. As you’re probably aware, having an abandoned cart plugin for your store is crucial for having great sales. That’s because nearly 70% of customers abandon carts, and if you don’t take a proactive approach to that, you can Read more The post WooCommerce Abandoned Cart: 7 Plugins to Help You Recover Lost Sales appeared first on Ecommerce Marketing Automation | Omnisend.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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A/B Testing. How others do it.

Omniconvert

In my discussions* with some of you about Omniconvert, two things came up: *(yes, there’s a real human being writing emails from her real computer to you guys) #1 show me how others are doing it; #2 show me how I can do it myself; With this in mind, we are starting a […]. The post A/B Testing. How others do it. appeared first on eCommerce Growth Marketing Blog.

Other 113
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Wanted: Fintech Expert

Forrester eCommerce

Financial services firms are on the hunt. They’re hunting unicorns. As firms like Revolut and TransferWise attain valuations of $1 billion or more, the pressure to find the Stripes of this world before their value skyrockets has never been stronger. But it’s not just the unicorns that firms are hunting. They’re also chasing the wolpertinger. […].

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Augmented Reality in Ecommerce: It’s Time to Start Using It

ecomdash

There’s no more putting it off. The time is ripe for online retailers to start implementing augmented reality (AR) technology, now while it’s still cutting edge. Over the next few years, AR in ecommerce will become the new norm, but if you start now, you can still get a head start over your competition. Almost two years since the launch of Pokemon Go, AR is rapidly becoming mainstream.

eCommerce 110
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The Absolute Best Time to Send Your Black Friday Emails

Omnisend

We pored through millions of emails sent during 2017’s Black Friday – Cyber Monday weekend to see what is the best time to send Black Friday email. Specifically, we analyzed more than 2.5 million emails sent during the Black Friday period. And these results below may surprise you. But first… Why should you know the best time Read more The post The Absolute Best Time to Send Your Black Friday Emails appeared first on Ecommerce Marketing Automation | Omnisend.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Descartes successfully submit first declarations under new Customs Declaration Service

Retail Technology Review

Descartes Systems UK Ltd has announced that the first successful declarations submitted via HM Revenue and Customs' (HMRC) new Customs Declaration Service in the UK were achieved with Descartes e-Customs.

Customer 104
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The Algorithm Of You

Forrester eCommerce

Algorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited choice in products, services, and content, but there’s almost always an algorithm behind the curtain, constantly refining and defining what’s presented to her.

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Physical stores: Assets or liabilities?

Steve Dennis

Of course the obvious answer is “well, that depends.” As the intersection of economic feasibility and consumers’ willingness to adopt new technology hit a tipping point, for retailers that had invested big bucks in the brick-and-mortar distribution of music, books and games, the answer changed rather dramatically. Today’s retail apocalypse narrative is nonsense.

eCommerce 104
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Sailthru Wins Best Mobile Messaging Marketing Solution by MarTech Breakthrough

Sailthru

When it comes to mobile , there are a few key features that can set a brand’s experience apart from the rest. Push notifications, in-app messaging, and rich message centers are table stakes. Today, brands must think of mobile as the great connecter between their digital channels — we all check email, browse web, and use apps from our phones — as well as the means for connecting digital and offline experiences.

Mobile 104
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Selectronic makes internet shopping even quicker

Retail Technology Review

The ever-growing commercial need for automated warehousing configured to meet the increasing demand created by internet shopping has provided another growth niche for UK firm Selectronic.

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Forget Everything You Think You Know About Marketing Planning

Forrester eCommerce

What’s the first thing that comes to mind when you think about marketing planning? An annual rite of corporate governance? A forced march of endless meetings and spreadsheets? Guessing what your customers will want and where they will want it in 18 months? Existential dread? The exact opposite of why you became a marketer in […].

Marketing 214
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Blackbell for Influencer Marketing Review

Ecommerce Platforms

I bet you’ve heard about Subaru- certainly one of the largest vehicle brands today. Even with impressive sales numbers through the years, they were still able to boost them further by 10% in 2016- thanks to influencer marketing. How did they do it? Well, pretty simple actually. They created a campaign called “Meet an Owner” to boost brand sentiment and overall awareness.

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Facebook Messenger Marketing: How Facebook Messenger Can Help Grow Your Online Store

Bootstrapping Ecommerce

Make the most out of Facebook Messenger Marketing & grow your traffic and customers with this emerging marketing channel! The post Facebook Messenger Marketing: How Facebook Messenger Can Help Grow Your Online Store appeared first on Bootstrapping Ecommerce.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.