Quorn teams up with Liverpool Football Club

The multi-year deal will see Quorn become the club’s Official Sustainable Protein Partner, helping the team to contribute to greater food sustainability as part of its Reds Go Green initiative.

Quorn will work in collaboration with the club to provide new opportunities for supporters to choose from vegetarian and vegan foods on match days, while also working with the club’s nutrition team to extend choice of healthy protein among its playing staff.

Phil Watson, commercial director at Quorn, said: “We’ll be reaching tens of thousands of consumers at every home game, plus the global audience of televised games, which will result in record awareness of Quorn for shoppers on the high street.”