Talking Retail Grocery and product news for independent retailers
Denmark-based Mac Baren is the second-largest producer of pipe tobacco in the world – its products and brands which are now sold in more than 80 different countries around the world.
The Mac Baren UK range consists of its heritage portfolio including Three Nuns, St. Bruno Ready Rubbed, St. Bruno Flake, and Gold Block.
STG’s UK country director, Alastair Williams, said: “This deal firmly positions STG as the leading player, not only in cigars, but now also in traditional pipe tobacco too, and means we can now offer the trade two of the top three significant brands in the category.
“Pipe tobacco customers are typically very brand loyal and over 90 tonnes of it were sold in the UK in the last 12 months, so we’d strongly encourage retailers to ensure they remain fully stocked of the best-selling brands like St. Bruno Ready Rubbed and Clan.”
The deal starts on 1 September 2020.
