Talking Retail Grocery and product news for independent retailers
Sample box drops were carried out in late May and two further activations are being rolled out from this month ready to tap into the next bout of warm weather, when consumer purchasing of RTD coffee typically peaks.
Members of Costa’s Coffee Club have been invited to nominate their postcode to receive free Costa Coffee in a can right to their doorstep. Each of the 50,000 sample boxes contains two cans of Costa Coffee RTD and a handy card to stick on the fridge.
Another 100,000 cans will also be given away at park locations across the UK on warm days.
The Costa Coffee RTD range includes Classic Latte, Caramel Latte and Black Americano variants. Each drink containing a double shot of espresso, 30% less sugar, and less milk than many other options on the market.
Simon Harrison, vice-president, commercial development at Coca-Cola European Partners GB, said: “While the on-the-go mission has been less of a focus for consumers during recent months, Costa Coffee RTD has been tapping into ‘coffee moments’ within the home, providing pick me ups whilst consumers work from home or want some much needed me time alongside a snack.
“As lockdown measures continue to ease, the sunshine returns and more consumers are on-the-go, convenient RTD formats like Costa Coffee RTD deliver much-needed ‘little lifts’ anytime, anywhere. The latest campaign will keep the brand front of mind with coffee enthusiasts, during the key summer months helping to drive follow up sales for retailers.”
Costa Coffee also thanked frontline workers for keeping the country moving by delivering a million cans of Costa Coffee RTD to locations all over the country.
