Costcutter unveils summer promotional campaign

The Bringing Summer Home Campaign, which launches on 15 July, will see the most successful elements of the group’s previous summer promotions, adapted for current conditions, alongside new elements.

The six-week campaign will incorporate online gamification following a successful pilot with CSGs Valentine’s Day promotion earlier this year. A combination of instant win and prize draw games, sponsored by Budweiser, will give shoppers the chance of winning prizes including BBQs and lazy spas. The summer-themed games will feature on a dedicated landing page that also focuses on inspiring shoppers with recipes packed full of fresh ingredients included in Costcutter’s range, as well as inspiration for fun with the family, and leading offers.

Targeted advertising on Mail online, Metro, and retargeting through magazine sites including BBC Good Food and Cosmopolitan, will be complemented by a social media campaign, including influencer marketing to drive shopper awareness and engagement.

Sean Russell, Costcutter group marketing director, said: “Our summer campaign for retailers last year saw participating stores drive both footfall and sales. It broke all our previous records for shopper engagement, reach and sales and we’re adapting the best bits and introducing new elements to keep shoppers inspired and engaged this summer – albeit under very different circumstances.

“The market-leading offers that will feature throughout the summer period are a great opportunity for retailers to encourage shoppers to shop locally and enjoy summer sports and time with their families from the safety and comfort of their homes.”