Talking Retail Grocery and product news for independent retailers
The new flavour will be available in 700ml glass bottles, in both standard and price-marked pack (PMP) formats, retailing at £2.99.
WKD Lemon, which has the same 4.0% ABV as the brand’s existing flavours, is being launched with a selection of trade deals to incentivise distribution, prominent off-shelf display, POS kits, and a huge social media campaign. WKD Lemon will also benefit from a brand-wide 2020 programme of support activity.
Nick White, head of marketing at SHS Drinks, said: “WKD Lemon will bring an exciting citrus dimension to the range. Lemon is a classic, ever-popular drink flavour and expanding our offering will further increase WKD’s appeal to its core 18 to 24-year-old target market.
“WKD is on an incredible volume trajectory currently and new Lemon will add yet further zip and momentum; this fresh new flavour will help ensure that WKD continues to generate strong sales growth for stockists.”
