Sat.Jan 19, 2019 - Fri.Jan 25, 2019

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How to mix technology and the human touch for a winning retail strategy

GetElastic

There are several trends driving retail store growth that are proving brick-and-mortar can succeed in a digital world. Today’s consumers are craving authentic experiences to complement their digital realms. The impact of converging physical and digital shopping experiences has never been more of a priority for retailers than this year. . According to Dan Hodges, CEO and Founder of Retail Store Tours , the top trends for 2019 include “employee training, retail environment, use of technology, busi

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3 Keys For A Killer Mobile Experience

RTP blog

By Alicia Esposito, Content Strategist. After years of small yet steady growth, mobile commerce has officially reached a tipping point. For the first time, shoppers went to their mobile device more than their laptops to browse and buy, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce. With 48% of all online orders and 66% of all online traffic coming from smartphones this holiday season, Garf believes this momentum will only continue through 2019 and beyond.

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CEOs And Software

Forrester eCommerce

How To Lead The Most Important – and Perplexing — Corporate Domain by John R. Rymer and Jeffrey S. Hammond Summary What if CEOs — not software development and delivery leaders or CIOs — held the keys to the fast, high-quality software delivery that is so crucial to digital business?

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QUIZ: Are You a Marketing Data Scientist?

Optimizely

In an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. Your marketing strategy would revolve around it; it’d be the focal point of your campaigns; you’d have an entire team working with you to analyze it; and it’d make measuring your ROI easy as can be. . Alas! Unless you’re living in marketing utopia, we’re guessing there still might be room for improvement when it comes to how you handle data across the or

Marketing 236
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How This One Little Word Will Change Your Life

Kissmetrics

When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives. Can you guess what that mistake is? I was a people pleaser. I kept saying “yes.” Especially when it came to business.

Other 259
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The Best eCommerce SEO Tools of 2019

Groove

To be the best, you have to use the best. That’s why knowing the best tools should be an essential component of your eCommerce SEO Strategy. From legacy eCommerce SEO tools to industry disruptors, we’ve outlined some of our favorites for keyword research, backlink information and more. eCommerce SEO Tools We Recommend. Google Structured Data Testing Tool.

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Video Advertising in 2019: Your New Tool to Increase Ecommerce Sales

BigCommerce

Customers are more informed than ever.

eCommerce 390
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Your Guide To Finding And Buying An Online Business For Sale

My Wife Quit Her Job

For many people, running an online business is “the dream.” After all, a successful online business can free you up to live the life you want on your own schedule and on your own terms. However creating any business from scratch is a huge undertaking. Successful entrepreneurs spend months and years working to build their businesses and overnight success is a myth, especially when you start from scratch.

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4 Ideas to Improve Customer Experience

Groove

Personal connections are at the core of every positive customer experience. With this in mind, companies are rediscovering that online interactions are equally (if not more) important than in-person touch points. Here at Groove Commerce, we think of customer experience like an umbrella covers the entire purchase cycle. Underneath it, your website, marketing, shipping and customer service create micro-moments that influence customer sentiment.

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China’s Tech Market Will Grow by 4% in 2019 and 7% in 2020

Forrester eCommerce

Growth in China’s technology market will slow in 2019 due to geopolitical tensions and economic pressures but will rebound in 2020. Our just-published China Tech Market Outlook, 2019 To 2020 report forecasts that business and government purchases of technology goods and services will grow by 4% in 2019 and 7% in 2020 in US dollar […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Personalization Can Reduce Ecommerce Bounce Rates by 20-30%

BigCommerce

Every day, an ecommerce store dies at the hands of a high bounce rate.

eCommerce 307
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4 Ways To Drive Brick-and-Mortar Sales Via Facebook And Instagram Ads

RTP blog

By Declan Kennedy, StitcherAds The shopper’s experience is vastly different than it was 10 years ago. With multiple ways to shop, shoppers are finding products online and purchasing both online and in-store. As brick-and-mortar stores come under scrutiny from online shopping trends, the truth is that many shoppers appreciate going into a physical store.

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WHITEPAPER: The Marketer’s Guide to Developing Your Inner Data Scientist

Optimizely

When you think about traditional marketing roles, how would you define them? Odds are adjectives like ‘right-brained’, ‘creative’ and ‘visionary’ come to mind. While these are still key characteristics of a successful marketer, there is a new, potentially unexpected qualification to add: data scientist. As ecommerce budgets tighten, organizations expect marketers to use data to answer tough questions like “Why we should do this?

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The Billion-Dollar Healthcare Problem You Can’t Just Walk Off

Forrester eCommerce

(Caleb Ewald contributed to this blog.) Super Bowl LIII is right around the corner, and we’ve begun reading the tea leaves and perusing injury reports to divine the future with precision. Will the Pats win another one? Will the Rams start a dynasty? While tea leaves are. well. tea […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Build the Foundation for a Great Ecommerce Marketing Strategy

Omnisend

Ecommerce marketing is a tricky subject. While it’s not difficult in and of itself to do, there are a lot of different options and moving parts to be concerned with. And for someone who’s just starting out, it can be overwhelming. But out of all the things you could focus on to create a real Read more The post How to Build the Foundation for a Great Ecommerce Marketing Strategy appeared first on Ecommerce Marketing Automation | Omnisend.

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Top Takeaways From NRF2019: Humans Remain Essential, AI May Not Have All The Answers

RTP blog

The NRF 2019 Big Show saw some of retail’s biggest names, including Walmart, Target, Kroger and Alibaba, offer a glimpse into what the future holds for the industry. There was an emphasis on leading with conviction , experiential retail and bridging the personalization gap that still remains between shoppers and retailers — all while hundreds of exhibitors showcased solutions that they hope will push the industry even further ahead.

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WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019

Optimizely

Your role as a marketer today isn’t exactly a simple one. In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. Like the famed “Renaissance Man” who excelled in multiple fields, marketers today have to be a combination of: Sound complicated? Never fear, because in this webinar, we’ll walk you through how each of these three new titles can fit into your 2019 marketing strategy.

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Retailers: Use In-Store Sensor Tech To Understand And Enhance Customer Experiences

Forrester eCommerce

Sensor-based technologies have been around for a while now — remember all the beacon hype? — and are now rapidly gaining traction. In-store sensor technology, and more importantly their contribution to understanding our in-store customers and businesses, are at a point where it is now truly digitally transforming physical stores and the experiences delivered to […].

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Vision to frictionless reality: How Carnival created a smart city on the water

GetElastic

For John Padgett, Chief Experience Innovation Officer at Carnival Corporation, transforming customer experiences with technology is nothing new. Before joining Carnival, he was a key player in the technology development and success of Disney’s MyMagic+. Creating frictionless experiences with wearable technology. “When we decided to create a frictionless guest experience, the discussion was not actually around the technology itself.

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How Mobility Can Connect Retailers From The Sales Floor To The Warehouse

RTP blog

By Marco Nielsen, Stratix Retailers face a number of challenges when managing operations that stretch from the production line to the showroom floor. They rely heavily on end-to-end mobility to lower costs while increasing efficiency on all fronts, including inventory, data management and even sales and customer service Employing mobile solutions has become an industry standard, but many retailers stumble when it comes to ensuring issue-free software development and application.

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241: How My Blog Performed In 2018 – Year End Review

My Wife Quit Her Job

My wife just closed the books for 2018 and in this episode, I’m going to do a year end review for MyWifeQuitHerJob.com including all of the projects that I’m currently working on. What You’ll Learn. How to do a site audit for SEO. Where I’m speaking at in 2019. What’s new for 2019. My key takeaway for 2018. Other Resources And Books.

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Video: How AI is Transforming Advertising and What You Should Do About it.

Forrester eCommerce

Did you know that artificial intelligence (AI) has infiltrated all parts of the advertising process? My guess is, probably not. But chances are, in an era of programmatic advertising where machines are making millions of decisions on billions of ad impressions every day, your advertising is being touched by AI. Awesome, right? But also risky: to your […].

B2C 358
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Tune In To The Top Ten Marketing Podcasts of 2019

Zmags

Do you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […]. The post Tune In To The Top Ten Marketing Podcasts of 2019 appeared first on Zmags.

Marketing 124
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Optimizing Images for Web: A Practical Guide

A Better Lemonade Stand

A step-by-step guide to optimizing images for your online store and website. Find out exactly which file type to use and how to balance quality & file size. The post Optimizing Images for Web: A Practical Guide appeared first on A Better Lemonade Stand.

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BigCommerce SEO Case Study: How to Improve SEO When Moving to BigCommerce

Inflow Insights

Late in 2017, one of our clients, Home Science Tools moved its website from Magento to BigCommerce. The move went well in almost every area. “We’re able to have better granularity and understanding of who our customers are,” said Brandy Hansen , Director of Marketing for the company, whom we spoke with recently. This new functionality — the ability to better track who’s visiting the website and what they’re looking for — has been critical to the company’s efforts to better personalize the

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Telecom-Only = Disrupted

Forrester eCommerce

My theme at PTC’19 this week was that telecommunications and colocation companies who maintain a focus on their traditional value propositions will be fully disrupted by 2025. Customers, in the era of cloud computing and embracing the shift to business agility, don’t want long-term commitments to fixed capacities of these resources. Their infrastructure consumption is […].

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Sharetribe Review – Online Marketplace Website Builder

Ecommerce Platforms

If you're thinking of launching your own marketplace, you may have heard of Sharetribe. Now, if you're on the fence about parting with your hard earned cash for this software, you're in the right place. This review tells you everything you need to know- so, let's dive in! In short, Sharetribe offers its users an easy way of starting and customizing their own online marketplace.

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Personalization vs. Customization in Email Marketing

Webbula

Customization and Personalization, we hear these words a lot, and we often hear people using these as if they have the same meaning. But do they really? There is a. The post Personalization vs. Customization in Email Marketing appeared first on Webbula.

Marketing 106
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4 Ecommerce Trends to Help You Innovate for Your Customers

Omnisend

2018 was a year of unprecedented ecommerce growth- with around $2.8 trillion dollars in purchases. Today, there is an estimated 12-24 million ecommerce shops that are currently operating. But what was most notable about 2018 was the rise of the customer. With so many stores to choose from, customers have more power than ever before. Read more The post 4 Ecommerce Trends to Help You Innovate for Your Customers appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 102
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Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

Forrester eCommerce

Omnichannel investments, including in-store pickup and endless aisle, continue to be top strategic investment for digital business professionals at retail organizations. Forrester predicts that digital touchpoints will influence 55% of total European retail sales by 2022, so a retailer’s digital presence continues to play a significant role in influencing consumer purchase decisions, both online and […].

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.