Nisa launches pre-sell event for Christmas chill categories

The pre-sell event for chill categories comes after a successful pre-sell for seasonal ambient lines and again includes an extensive range of Co-op own-brand alongside branded options.

The range covers all eating occasions from party treats, snacking, and the main meal. It offers a choice of starters, meats, side dishes, and desserts.

Tracey Redfearn, own brand manager at Nisa, said: “A lot of people have spent much of this year living on a reduced income and we’re facing a recession and high unemployment rates, so value for money is going to be key for many shoppers this Christmas and stocking a credible range of own-brand products is going to be more important than ever.

“Almost half of shoppers believe Christmas lunch is the main part of the day and with 60% of total spend on Christmas Day food spent on own-brand products last year, there is a brilliant opportunity for Nisa partners to make the most of the Co-op range available to them.”

Nisa partners have until Wednesday 19 August to submit their online orders.