Häagen-Dazs sponsors open-air cinema event

The event is running for the next four weeks on London’s Regent Street Canal, where 16 boats will provide seating for up to 128 people to watch films such as Titanic, A Star Is Born, The Lion King, and The Greatest Showman.

Häagen-Dazs will be serving its Minicups ice-cream and offering ice-cream to be won as prizes during the event.

The brand’s ice-cream will also be paired with Italian food prepared on a pop-up kitchen.

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