Lucozade Energy launches new £10m marketing campaign

The campaign will reach consumers through a new advert for TV and video on demand, as well as social media, out-of-home, online video, ecommerce, and geo-targeted mobile advertising.

The campaign will promote the full Lucozade Energy range, and will also be brought to life across the other Lucozade sub-brands,  supported by bespoke campaigns across Lucozade Zero and Lucozade Revive as part of a £3.5m investment in these brands during 2021.

Zoe Trimble, head of Lucozade Energy at Suntory Beverage & Food GB&I, said: “We know that when we advertise, consumers are prompted to pick up a bottle of their favourite drink, and so this huge £10m multimedia investment is perfectly timed to reach those shoppers.”

The campaign also features Lucozade Energy’s brand new transparent bottle sleeves that enable bottle-to-bottle recycling for the first time on the brand.

The campaign follows the recent launch of Lucozade Energy’s latest flavour, Raspberry Ripple, in February, as well as the introduction of a new 1.45-litre take-home bottle and Lucozade Energy 12x330ml cans pack.