Ribena adds cherry flavour to portfolio

By Éilis Cronin in Soft Drinks 29th June 2021

Ribena has added a cherry flavour to its line-up, following research which found that cherry-flavoured drinks are growing 20% year on year.

Ribena Cherry Twist is available in 500ml price-marked bottles for a £1.09 or for a 2-for-£2 offer.

The launch is supported by a £3.7m advertising campaign running throughout the year across TV, social media, in-store marketing and on-pack to encourage shoppers to recycle Ribena bottles.

The flavour will also feature as part of brand owner Suntory Beverage & Food’s first ever cross-brand promotion across some of its core lines.

The promotion offers shoppers the chance to win a “host of unmissable summer prizes”, such as camping and biking, and for those who enter via the Ribena brand, there are barbecue prize bundles to be won.