Mountain Dew supports video game launch with on-pack promotion

By Éilis Cronin in Soft Drinks 4th November 2020

Mountain Dew is running an on-pack promotion to support the latest release of Call of Duty: Black Ops Cold War game.

The promotion is running for 13 weeks across 500ml bottles of Mountain Dew Citrus Blast (£1.54) and Mountain Dew No Sugar (£1.39).

Consumers will be able to redeem double XP points with every purchase of participating packs, which will “enable faster in-game progression for gaming fanatics and an additional sales opportunity for retailers”.

The promotion is supported by in-store activity.