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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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AI-Generated Product Recommendations Power Amazon’s Fall Prime Event

Retail TouchPoints

AI-Enabled Product Recommendations Boost Health and Beauty Categories AI played a significant role in U.S. online sales, driving up orders from shoppers who clicked on product recommendations driven by predictive AI, according to Salesforce.

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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We Retailers have been caught in a pricing ‘game of chicken’ that will almost certainly continue throughout the year ahead,” wrote the report’s authors. 5 Steps for Optimizing AI Adoption Tiernan also identified five key steps organizations should take to maximize the benefits of AI: 1.

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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Tips for Creating the Perfect Product Recommendation Campaign

Optimizely

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail TouchPoints

They’re in the revenue game now. They’re in the sales game now. Achieving this level of personalization goes well beyond the basics necessary to, for example, personalize recommendations on a webpage. They’re in the sales game now. They have a more valuable position.”. The pressure is high. ”.

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LensCrafters Promotes Eye Health with Second Season of Immersive Roblox Odyssey

Retail TouchPoints

LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics , featuring games that mimic the tests in a comprehensive eye exam. While the games reflect several of the tests done during an eye exam, they are not meant as an official evaluation or assessment of a person’s visual health or eye function.

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