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Adobe Journey Optimizer – B2B Edition Makes Buying Group Adoption Easier

Forrester eCommerce

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

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Digital Brands Group Gets Physical to Clear Excess Inventory

Retail TouchPoints

Digital Brands Group, Inc. “We are excited to begin the retail store phase of our growth strategy,” said Hil Davis, CEO of Digital Brands Group in a statement. “We DBG), which has a portfolio of luxury lifestyle brands such as Bailey 44, DSTLD and Sundry , plans to open its first retail store in Dallas.

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Alibaba Cancels Cloud Group Spinoff, Blames U.S. Chip Export Restrictions

Retail TouchPoints

Alibaba Group has nixed plans to spin off its Cloud Intelligence Group as a separate company, citing recently expanded U.S. Alibaba had announced its plans to divide the company into six operating groups in March 2023. Alibaba had announced its plans to divide the company into six operating groups in March 2023. “We

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Groove Commerce Partners with Databox To Launch Exclusive BigCommerce Performance eCommerce Benchmark Group

Groove

That's exactly why we've partnered with Databox to establish public BigCommerce Performance eCommerce Benchmark groups. Join The BigCommerce Benchmark Group How Do I Join The BigCommerce Performance eCommerce Benchmark Group? Join The BigCommerce Benchmark Group What Is a BigCommerce Benchmark Group?

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ABCs of Data Normalization for B2B Marketers

At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Well, marketers rely on this grouping to reach their goals. Why is this so essential?

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Casey’s Buys 63 C-Stores from EG Group

Retail TouchPoints

Casey’s General Stores will purchase 63 convenience stores from EG America, a subsidiary of the UK-based EG Group. EG Group is pleased to have found a new home for our Certified Oil and Minit Mart portfolio,” said Zuber Issa, Co-founder and Co-CEO of EG Group in a statement.

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Sycamore Completes $1 Billion Chico’s Acquisition, Adds Brands to KnitWell Group

Retail TouchPoints

The Chico’s , White House Black Market and Soma brands will now join the KnitWell Group , a holding company Sycamore Partners created for the Ann Taylor , Loft and Talbots brands in September 2023. Private equity firm Sycamore Partners has completed its acquisition of Chico’s FAS in an all-cash transaction valued at $1 billion.