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High-Performance IT Continuously Improves Business Results Through Great Technology

Forrester eCommerce

Learn how to improve business performance by aligning the three core principles of the high-performance IT model with one of the four IT styles.

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Improv And Playbooks: Navigating The Unscripted World Of Modern Selling

Forrester eCommerce

Improv is a form of theater performed unscripted and created spontaneously by the players on stage, often through an audience suggestion. I’m from Chicago, which is known for many things, particularly its rich history with improvisational theater.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Improving the Data-Sharing Contract Between Businesses and Consumers From quick pop-up boxes to opt-in website cookies to multi-page privacy agreements, consumers are confused about what data companies collect and how they are using it. First, creating more clarity into how data is used and why it can improve transparency for customers.

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Can Platform Teams Improve Shared Services?

Forrester eCommerce

Business and technology leaders are moving away from shared services due to their association with delays, inflexibility, and bureaucracy. These negative perceptions have led organizations to seek alternatives to meet their agile and digital team requirements.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data?

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Ikea Improves Forecast Accuracy with AI-Powered Demand Sensing

Retail TouchPoints

AI Helps Improve Productivity and Performance After a successful pilot in Norway in 2020, where the retailer saw a marked improvement in forecast development for each article and store , Ikea Retail implemented the technology more broadly. Since then, employee productivity and forecast accuracy have significantly improved.

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. Additionally, global ecommerce spending could surpass $7 trillion as early as 2025.

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How to Maximize ROI of Your Composable Commerce Transformation

Join Orium , Bold , and MACH Alliance Ambassador Sree Sreedhararaj (SVP, CTO Sephora), for an expert panel exploring answers to common composable commerce questions like “How does it improve bottom line?,” “ How can it create revenue through an incremental implementation? ,” and “Is it right for my brand?”

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Solving the Biggest Tech Challenges in RevOps

Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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100 Pipeline Plays: The Modern Sales Playbook

Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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How to Match Online Customers with the Products They Are Searching For

Working to match site visitors with the relevant content they need improves and personalizes the user experience. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. It helps the website owner gain insight to understand their audience better.

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How ZoomInfo Enhances Your ABM Strategy

Download this eBook to learn how to start improving your marketing team's data! The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.

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How ZoomInfo Solves Recruiting Pain Points

To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.