To continue to offer insights and guidance about voice-of-the-customer (VoC) and customer experience (CX) measurement programs, my colleague Maxie Schmidt and I are collaborating on new research. It will feature the results of our new State of VoC & CX Measurement Programs, 2020 survey.

If you are significantly involved in your company’s VoC and/or CX measurement efforts, we want to hear from you!

Please share your candid assessment of your organization’s VoC and/or CX measurement efforts:

  1. Scope and scale
  2. Technology
  3. Practices
  4. Budget
  5. Maturity and plans

And to show our appreciation for your support, you will receive an exclusive summary of the results via email once the analysis is completed. We look forward to sharing this with you!

You can start the survey here!