Productsup appoints Lisette Huyskamp as Senior Vice President of Marketing

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Productsup, the ecommerce data integration company, has appointed Lisette Huyskamp as Senior Vice President of Marketing. Huyskamp will be responsible for leading all global marketing functions, fine-tuning the company’s messaging framework, growing the marketing department, driving Productsup’s go-to-market strategies, and supporting the overall business growth. She will report to the company’s CMO.

“It’s an exciting time to be in ecommerce, and the fact that we signed more than 40 new logos, many of them representing Fortune 500 companies, in 2020 shows that brands and retailers are more reliant on the Productsup Commerce Marketing Platform than ever before,” said Marcel Hollerbach, CMO at Productsup. “Lisette brings a strong strategic vision combined with a hands-on approach that will guide our team through accelerated growth, solidifying our place as a market leader.”

Huyskamp has nearly 20 years of experience leading marketing initiatives, holding senior roles at fast-growing software companies, such as CleverTap, Optimizely, Qlik, and Hewlett-Packard. She has managed international teams across multiple markets, established strategic partnerships to support business growth, transformed brand identities to build a stronger industry presence, developed and implemented social media strategies, and generated consistent pipelines for new business opportunities. Huyskamp’s thorough understanding of business needs, coupled with her proven track record of delivering impressive results, will propel Productsup’s marketing efforts forward to gain major ground within the ecommerce data integration space.

Productsup helps companies reach more customers and maximise sales. The company’s pioneering Commerce Marketing Platform enables businesses to improve their ecommerce performance by providing complete visibility of product data across all channels and the ability to make updates in real-time. Users can also integrate product feeds and meet channel requirements on their own instead of relying on managed services by leveraging Productsup’s visual self-service platform. From Google Shopping and Amazon to Pinterest and Facebook, Productsup enables companies to successfully aggregate, optimise, and distribute product data across more than 2,000 marketplaces and channels.

In the past year alone, Productsup has seen significant business growth. The company reached profitability, expanded partnerships, achieved successful customer outcomes and grew revenue. It was recognised by Gartner in its June 2020 Cool Vendors in Digital Commerce report and named a finalist in the 2020 Digiday Technology Awards for Best E-Commerce Technology. The team also recently appointed Stefan Sonntag, who has nearly 30 years of experie nce holding leadership roles in the software industry, including at Oracle and Qlik, as Senior Vice President of Sales Engineering.