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Welcome To The Future Of Marketing Technology

Forrester eCommerce

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

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Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester eCommerce

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

Marketing 413
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Unleashing Field Marketing To Drive Growth In Asia Pacific

Forrester eCommerce

We explore key findings for APAC from Forrester’s 2023 Field Marketing Survey to help organizations understand the state of Field Marketing regionally and what this means for the operation and organization of a future fit field marketing organization.

Marketing 430
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Evolving B2B Marketing Mindsets

Forrester eCommerce

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys.

B2B 442
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How to Maximize ROI of Your Composable Commerce Transformation

Using Sephora as a case study, this webinar walks through a composable commerce migration and looks at: How Sephora made the switch to composable commerce How a flexible and agile composed solution can help you overcome economic and market uncertainties How you can create revenue through an incremental composable commerce implementation

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CDP In APAC: A Fast-Growing Emerging Market

Forrester eCommerce

This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market. Most vendors are still in the early stages of developing their business in APAC, indicating that the market is […]

Marketing 455
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Frontline Marketing: The Evolution Of B2B Growth Teams

Forrester eCommerce

Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.

B2B 429
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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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Retails Next Frontier: Exploring and Proving the Value of AI

It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. AI is everywhere. But not every use of AI provides the same value to your brand.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.