Worcestershire store doubles in size to meet pandemic demand

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Bells Supermarkets of Habberley, in Kidderminster, has re-located and doubled in size after a spike in trade during the pandemic left the owners in need of an expansion to allow them to respond to growing customer demand.

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The established family grocery store, which has been serving shoppers in the area for more than 15 years, moved to bigger premises further down the same parade of shops.

The store now features an off licence comprising a 5m backlit LED spirit counter, beer zone, bottled cider, as well as cider on draft, hot food counters, and 16m of chillers – up from 7m at the previous store.

The new store also has added more products from local suppliers into its range, including freshly baked goods, Tango Ice Blast, Costa Coffee, and a wide range of draft ciders.

In addition, the store has an in-store vape shop, an extended flower and plant section, and a much larger range of gluten-free and vegetarian food options.

Owner Jordha Sanghera said: “I’ve been planning this store for a long time – it’s something we’ve always wanted to do – and the time was just right because of the extra customers and increase in sales.”

He added: “We have shoppers who were shopping with us before who are buying more from us now, as well as new customers coming in and buying from us. We have a much bigger range and some exciting offers that are bespoke to us and are really attracting shoppers.

“You’ve got to be innovative and think outside of the box. I like to think we can take the best bits of the multiples and then use our ideas and our freedom to do the next steps that make us special and help us to stand out – it’s a great position to be in.”