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A Few North American Mobile Banking Apps Lead, But None Stand Out

Forrester eCommerce

Mobile banking matters more than ever in the US and Canada. Online banking usage is trending down as mobile banking usage and engagement continue to rise. In mobile banking channels, customers demand a widening set of features and services — and these mobile experiences have a major impact on brand perceptions and preferences.

Banking 454
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Mobile vs. Desktop CRO: How to Maximize Mobile Campaign Performance

UpSellIt

In today’s world of smartphones, businesses trying to reach mobile users face challenges like limited screen space and short attention spans. A successful mobile campaign needs short, personalized messages. What works for desktop users might be too detailed for quick-scrolling mobile users.

Mobile 78
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This Halloween, Don’t Get Spooked By In-Game Mobile Ads

Forrester eCommerce

Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually. Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month.

Games 391
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4 Tips for Mobile Website Optimization

Groove

What is Mobile Website Optimization ? Mobile website optimization is exactly what it sounds like. It’s the way that eCommerce brands optimize their entire site to accommodate not only desktop but also mobile devices. This is an example of a website with absolutely zero mobile website optimization. Source: Appleinsider.

Mobile 364
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12 Plays to Kickstart Your Recruitment Process

With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even more frantic. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market.

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What’s New In EMEA Mobile Banking

Forrester eCommerce

Mobile banking apps are a crucial component of the overall banking experience. To identify mobile banking best practices, we reviewed the mobile apps of 13 EMEA banking brands in March and April of 2022 for both functionality and user experience.

Banking 370
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Forrester Reviews And Scores Indian Mobile Banking Apps: What We Learned

Forrester eCommerce

India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Asia Pacific Consumer Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region.

Banking 384
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50 Tests You Should Know for Website Optimization

This guide covers a wide range of topics, including: Use cases from different industries, such as beauty, travel, hospitality, fashion, retail, and nonprofits Multichannel coverage, including desktop homepages, mobile websites, and apps A variety of tests for personalization, CTAs, navigation bars, product images, social proof, sticky banners, pop-ups, (..)

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

We have added 10's of millions of personal emails and mobile records. What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with these tools: More data! Basic search: Easily search using keywords, job title, location, industry, and more.