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Samsonite Rolls Out Mobile-Driven Point-of-Service Across Europe

Retail TouchPoints

Samsonite has implemented a new mobile-driven experience across its European stores, powered by Oracle Retail Xstore Point of Service and implemented by Oracle Retail Consulting. Associates get access to complete inventory visibility across channels so they can better serve customers and recommend a broader assortment of products.

Mobile 263
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Mobile vs. Desktop CRO: How to Maximize Mobile Campaign Performance

UpSellIt

In today’s world of smartphones, businesses trying to reach mobile users face challenges like limited screen space and short attention spans. A successful mobile campaign needs short, personalized messages. What works for desktop users might be too detailed for quick-scrolling mobile users.

Mobile 116
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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. Leading brands such as Adidas, Oatly, Pizza Hut and T-Mobile trust us as their CMS. But branding may also play a significant role here.

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4 Tips for Mobile Website Optimization

Groove

What is Mobile Website Optimization ? Mobile website optimization is exactly what it sounds like. It’s the way that eCommerce brands optimize their entire site to accommodate not only desktop but also mobile devices. This is an example of a website with absolutely zero mobile website optimization. Source: Appleinsider.

Mobile 370
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Mobile eCommerce Trends & Strategies for 2021

Groove

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For. Offer Native Mobile eCommerce Checkouts.

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Bluecore Helps Retailers Enable Personalized Mobile Messaging

Retail TouchPoints

Bluecore has launched Bluecore Mobile, a tool designed to replace blast messaging with personalized communications on mobile devices. The solution aims to enable retailers to activate their data so they can put the right messages and recommendations in front of each individual shopper through text.

Mobile 264
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Kum & Go Launches New Personalized Mobile App and Rewards Program

Retail TouchPoints

Convenience retailer Kum & Go has debuted a new mobile app touting personalized features along with its new “&Rewards” loyalty program. The new app will display information relevant to each customer, including shopping recommendations based on past activity and the ability to designate a favorite Kum & Go location.

Mobile 244