Naked launches biggest campaign

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Naked has unveiled its largest consumer marketing campaign – Slurp Loud & Proud.

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The campaign is live across Naked social, influencer, outdoor, and trade press. The campaign offers the nation the chance to get their face on the side of a Symington’s lorry.

Slurp Loud & Proud follows a number of new product launches from the brand: Naked Five-Minute Noodles, Naked Free From Rice Pots, and Naked Plant Pots.

Christine Everett, head of brand at Symington’s, said: “This is our biggest ever marketing campaign for Naked and we’re confident that with the visibility we’ll get across the next two months and the amazing new products we’ve just launched, that we’ll see some really great results.”

Slurp Loud & Proud is set to run until the end of October.