The Famous Grouse celebrates the outdoors with new campaign

Print

Whisky brand The Famous Grouse has launched a global campaign focusing on “occasions and the outdoors”.

The-Famous-Grouse-Campaign-1024x545.png

The “Spend Time in Grouse Country” campaign is running across TV, social media, and merchandising assets for retailers, and aims to “enjoy their preferred moments and special occasions” either by the fire, outdoors, or with friends.

Joakim Leijon, global brand controller for The Famous Grouse, said: “To celebrate and honour our history, we have created a reward space; a place where our drinkers can relax and connect with friends (whether on or offline) and take a moment to savour Scotland’s number one whisky.

“Our new ‘Spend Time in Grouse Country’ global brand campaign is designed to fit into the challenging times we currently face, bringing some warmth and positivity to the Blended Scotch category and our consumers’ lives.”