Aldi reports record Christmas sales

In the four weeks to 24 December, sales rose by 10.6%, compared with the same period a year ago.

Trading was boosted by strong demand for beers, wine and spirits, with the supermarket selling 4.5m bottles of champagne, sparkling wine and prosecco. The discounter’s premium Specially Selected range also performed well with customer favourites including Aldi’s Specially Selected Exquisite British Hand-Finished Chesham Bronze Turkey, Specially Selected Damson Plum and Pink Gin Pudding, and its Specially Selected Mini Mince Pies.

The supermarket also posted strong growth in its online Wine and Specialbuy offering, with sales in December up 75% on the previous year, while thousands of customers ordered their groceries online through its click-and-collect service and on-demand delivery partnership with Deliveroo.

Giles Hurley, chief executive at Aldi UK, said: “We had a record Christmas with unprecedented demand for our award-winning products as customers pushed the boat out more than ever before.

“We are expecting significant sales growth this year as we open new stores and bring Aldi to more locations across the UK. With the vast majority of our grocery products now coming from British suppliers, our growth will lead to additional jobs and investment in our UK supply chain.”