Talking Retail Grocery and product news for independent retailers
The retailer said its basket size increased by 24.8% year-on-year and British households switched £34.7m of spend from all supermarkets.
Lidl sold more than 2.7 million servings of panettone over the Christmas period, as well as 7,000 glasses of mulled wine, and almost 17,000 classic Deluxe Luxury Mince Pies were sold hourly. Lidl’s premium Deluxe range saw sales rise 22% year-on-year in the festive period.
Christian Härtnagel, Lidl chief executive, said: “Despite this Christmas being a difficult time for many across the country, we are pleased to have been able to help our customers enjoy themselves by offering high-quality food at the lowest prices on the market. Our record sales and significant basket size growth just demonstrates the strength of the Lidl appeal.”
He added: “As we look ahead to this year, we remain committed to our expansion and investment plans, offering more customers up and down the country our great quality, unbeatable value offer.”
