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Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering. The online retailer has expanded its partnership with First Insight, using the solution provider’s consumer-driven Experience Management (XM) platform to make faster, better merchandising decisions, with the goal of driving sales and margin gains for products.

The XM platform gathers real-time consumer data and applies predictive analytic models to create actionable insights across a variety of functions, such as product design and selection, pricing, white space analysis, brand value assessment, and consumer segmentation and targeting. The solution also includes a proprietary value-tracking capability.

“Backcountry is a leader in the outdoor space and is one of the fastest-growing online specialty retailers,” says Greg Petro, CEO and Founder of First Insight in a statement. “We’re excited to expand our partnership with Backcountry and to contribute to their future success by helping them connect with their customers and deliver experiences that resonate with them — both at the product and brand level.”

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