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The report by Oxford Economics, commissioned by British American Tobacco UK, shows that in 2019 alternative nicotine products were also being sold in 5,000 pharmacies, 1,200 independent vape stores, and 9,600 supermarkets.
The research shows that by 2019 there were 3.1 million vapers in the UK, a growth of more than one million in just five years. In addition, it shows that 97% of vapers are current or ex-smokers, with two-thirds using vapour products either as an aid to stop smoking or because they see vapour products as a less harmful alternative to smoking.
Fredrik Svensson, general manager BAT UK & Ireland, said: “UK policymakers made a bold statement by becoming one of the world’s leading advocates of vaping as an alternative to smoking. As this new report makes clear, the benefits to the UK economy of this progressive position are now paying dividends.”
