Forrester eCommerce

SEPTEMBER 11, 2023

Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively.

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Technology Events Customer Information 417

Forrester eCommerce

FEBRUARY 12, 2024

We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. Do you sell into multilingual markets, nationally or internationally? Do you want to grow?

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Technology Customer Experience Operations Marketing 306

Forrester eCommerce

SEPTEMBER 28, 2023

One aspect that often flies under the radar is marketing technology. In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet.

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Technology Marketing Operations B2B 416

Forrester eCommerce

OCTOBER 4, 2023

And today, technology is a powerful driver of growth — if the organization fully harnesses its technology assets and operations. Earlier this year, we found that CIOs and the technology organization play a critical […]

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Technology Operations Customer 403

Forrester eCommerce

MARCH 26, 2024

The Forrester Technology Strategy Impact Award celebrates IT organizations that excel in aligning their strategies with business goals, proving adaptability, and building trust through security and resilience. A fantastic way to recognize your […]

Technology 212

Technology Customer 212

Forrester eCommerce

SEPTEMBER 11, 2023

As a quick refresher, technology organizations fall into one of three categories in their technology strategy: traditional tech, modern tech, and future fit tech. Modern and future fit technology organizations transform technology […]

Technology 387

Technology 387

Forrester eCommerce

MAY 12, 2023

Learn the best practices for how you can build a future fit technology strategy in each of platforms, practices, partners, and people.

Technology 359

Technology Information 359

Forrester eCommerce

AUGUST 22, 2023

Learn how the technology strategy award winner and finalists drive customer-obsessed transformation with their technology strategies.

Technology 370

Technology Customer 370

Forrester eCommerce

APRIL 18, 2022

Responsible and ethical tech practices start with the premise that technology is not neutral—and that represents a significant shift in thinking in the tech industry.

Technology 335

Technology Customer Experience Customer 335

Forrester eCommerce

SEPTEMBER 25, 2023

What to look for in revenue technology when evaluating platforms as part of adopting an opportunity-based waterfall.

Technology 403

Technology B2B Operations Marketing 403

Forrester eCommerce

SEPTEMBER 20, 2023

Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.

Technology 403

Technology Customer 403

Retail TouchPoints

JANUARY 14, 2024

Microsoft has launched a new Retail Cloud Alliance (RCA) aimed at educating and empowering retailers to leverage cloud technology effectively. This collaborative program features Microsoft experts and resources alongside those from a number of partners, including Adobe , Amperity , Sunrise Technologies and Icertis.

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Technology Retail Supplies Operations 302

Forrester eCommerce

JUNE 14, 2021

These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Social, mobile, big data and cloud are mainstream. What is next? Today, however, only about ¼ of efforts gets past pilot phase with AI. Is implementing AI in production going to trigger new waves of change?

Technology 545

Technology Mobile Information Customer 545

Forrester eCommerce

DECEMBER 19, 2022

(Part two of a two-part series) In part one of this series, Account-Based Selling Technologies: What You Need To Know, Anne Slough defined account-based selling (ABS) technologies and the business value that users can expect from these solutions.

Technology 326

Technology Operations 326

Forrester eCommerce

NOVEMBER 21, 2022

Since we published The Top 10 Emerging Technologies In 2022, we’ve been getting questions about how these technologies were selected out of the hundreds that Forrester tracks. Clients also ask, “Why are some obvious ones like machine learning, blockchain, the metaverse, or quantum computing missing?” Here are our top 10.

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Technology Blog 370

Forrester eCommerce

APRIL 1, 2021

The nature, design, and performance of managed organizations is evolving to accommodate drastic advancements in technology. To put this into context, technology investment has increased. However, productivity has declined from these investments over […].

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Technology Blog Management Customer 487

Retail TouchPoints

SEPTEMBER 11, 2023

Customers expect technology to work consistently, and if it doesn’t, it can lead to a frustrating experience. That’s where cloud-optional technology comes into play. For technology such as virtual and augmented reality, which often requires less than 40ms of latency to be enjoyable, that is a big deal.

Technology 264

Technology Point of Sale Customer Experience Events 264

Forrester eCommerce

APRIL 14, 2021

The future fit challenge applies today, not just tomorrow CIOs and technology leaders have a core objective to develop and improve the technology foundations and innovation their firms need to win, serve, and retain customers.

Technology 451

Technology Improvements Customer Information 451

Forrester eCommerce

AUGUST 24, 2022

Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives. On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event.

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Events Technology Marketing Other 360

Forrester eCommerce

JUNE 28, 2023

If I asked you what the top emerging technology is for 2023, you would likely say Generative AI. And you would be correct. But you can also see hype bubble expanding daily. Today every vendor is pumping GenAI tools into every conceivable niche of their software portfolios (for example, check out this Salesforce announcement). But […]

Technology 368

Technology Customer 368

Forrester eCommerce

AUGUST 9, 2023

Learn how our award winner, Falabella, and finalist Harvard Business School drive customer-obsessed transformation with their technology strategies.

Technology 369

Technology Customer 369

Forrester eCommerce

DECEMBER 12, 2022

Inflation cut off the flow of cash into sales technology companies, driving focus back to the fundamentals that established businesses rely on. In 2022, everything was the same but completely different. The roller coaster ride from 2021 continued into 2022, with new and unexpected twists and turns.

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Technology Operations Customer 354

Forrester eCommerce

FEBRUARY 13, 2023

As sales leaders weather the economic storm of 2023, sales technology remains key in firms’ ability to win, serve, and retain customers. Decreased budgets and pressure to perform in a challenging economy are forcing sales leaders to optimize their technology stack.

Technology 195

Technology B2B Customer Operations 195

Forrester eCommerce

JANUARY 19, 2024

Rabbit’s r1 Personal AI Device (PAD) is an exciting technology that faces obstacles to commercial success - and gives us glimpses of the future.

Technology 254

Technology Customer 254

Retail TouchPoints

NOVEMBER 8, 2023

Stitch Fix has hired a new Chief Product and Technology Officer to lead the struggling online personal styling service’s technology, product, data science, security and IT teams. Tony Bacos will begin today and report directly to CEO Matt Baer.

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Fashion Technology Operations Customer Experience 277

Forrester eCommerce

DECEMBER 22, 2021

The Forrester “Bold at Work” values will be core drivers for my research with the intent of enabling clients and technology vendors to also be “bold at work”. I began my latest career adventure with Forrester in November, 2021. Together, we’ll accomplish great things. I have always focused on delivering […].

Technology 370

Technology Operations 370

Forrester eCommerce

OCTOBER 24, 2022

Find out why in 2023 predictions for technology leaders. In 2023, European tech leaders will focus their tech strategies and investments on improving operational adaptability and increasing resilience.

Technology 195

Technology Operations Improvements Information 195

Forrester eCommerce

NOVEMBER 1, 2022

As economic concerns spread in the APAC region, technology leaders will have to make some bold calls. Read our top technology predictions for APAC to help inform your 2023 planning.

Technology 195

Technology Information Customer 195

Retail TouchPoints

JANUARY 15, 2024

Technology is at the forefront of everything we do from an omnichannel perspective across the globe, and working with Zebra Technologies has been a game-changer for us,” said Jonas Stillman, Senior Director of Omnichannel Operations at Office Depot in a statement.

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Technology Improvements Omnichannel Mobile 264

Retail TouchPoints

APRIL 17, 2023

Nordstrom has named Jason Morris as its new Chief Technology and Information Officer, effective May 1. At Nordstrom, Morris will oversee technology functions including engineering, data science and analytics. Morris will bring more than 25 years of tech experience, most recently as SVP of Enterprise Business Services at Walmart.

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Technology Information Management Retail 262