JTI moves Sterling Rolling Tobacco 3-in-1 box to pouch

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JTI is to move its Sterling Rolling Tobacco 3-in-1 box to a pouch format, as the demand for more convenient alternatives grows.

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The company says the new format will provide a “more portable option” for smokers. The pouch provides a full rolling kit including 30g tobacco, 100 papers, and 77 filter tips that is easy to carry.

Dan Legate, brand manager of conventional tobacco products at JTI UK, says: “The pouch aims to alleviate issues surrounding convenience and portability for the consumer, whilst staying true to Sterling’s reputable quality.

“We’re confident that the pouch will meet this consumer demand and become a strong driver for future Sterling Rolling growth.”

The pouch has an RRP of £12.30.