Talking Retail Grocery and product news for independent retailers
The collaboration sees 154g and 30g twin packs of Oreo Original, as well as price-marked packs, turn pink and feature an on-pack promotion to win music prizes.
Shoppers can also scam QR codes on pack to het an “uplifting messages from the singer, to share with friends, family, colleagues and loved ones”.
Oreo is also running a competition to appear in a virtual music video alongside the singer.
Bryony Tate, brand manager for Oreo at Mondelēz International, said: “Shoppers can finally get their hands on this exciting collaboration, with the product hitting shelves.
“Beyond our delicious cookies, there are so many ways to get involved – from sharing messages of kindness, to musical prizes and even the chance to have your ‘Stupid Love’ rendition mashed-up into a virtual music duet with Lady Gaga.”
The Retail Industry Awards are happening in just one week! Will you be joining us on Tuesday 26 January? Don’t miss out register to attend for free here.
