Snappy Shopper unveils new advertising campaign

The app is going back on TV, radio, and digital channels in its second national advertising campaign.

The campaign, which runs for three weeks from 25 January to 14 February 2021, marks the second time that Snappy Shopper will have invested a six-figure sum in advertising to generate sales for its 650 retail stores.

In addition, Snappy Shopper will invest in digital display and social media advertising. The campaign has been planned to generate just under 60m impressions across traditional and digital channels.

Philippe Rondepierre, Snappy Shopper marketing director, said: “We made significant gains in awareness and consideration during the last campaign and growth in the number of new users has accelerated significantly since our first campaign which took place last autumn. This time, our traditional media and digital activity will run concurrently, to make the most of the growth in On Demand Convenience. It will cover all existing delivery areas in Scotland, England, Wales, and Northern Ireland.”

Stores using the app are supporting the campaign with free delivery coupons.

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