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Running until March, the campaign is expected to “reach shoppers across social media, digital, and out-of-home advertising including roadside”.
Lucozade said it expects to see a sales uplift across all Lucozade drinks “when one sub-brand is supported by advertising, so it is important to stock up on the full range”.
Lucozade Revive is aimed at the “59% of UK shoppers who don’t currently buy into the energy drinks category yet are looking for a naturally inspired lift during their day”.
The campaign forms part of a wider media spend for the Lucozade brand for the first part of 2021, and aims to reach 80% of all UK adults.
Zoe Trimble, head of Lucozade at Suntory Beverage & Food GB&I, said: “This new campaign will further raise awareness of the brand and tap into the shift we are continuing to see with shoppers looking more and more for a naturally inspired ‘everyday’ lift.
“We recommend that retailers ensure they have Lucozade Revive in their chillers to make the most of our massive investment behind the brand.
“We know that 75% of society is concerned about tiredness. Lucozade Revive is the ideal solution for these shoppers”.
Trimble said Lucozade Revive is designed to sit within the energy drink category in the chiller, but away from everyday energy and stimulation drinks and alongside “better for you” energy drinks, such as iced tea and iced coffee.
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