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Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester eCommerce

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

Marketing 413
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Best 7 eBay Sniping Tools To Win Auctions Automatically

My Wife Quit Her Job

That’s where eBay sniping tools come in handy. In this post, I’ll share the best eBay sniping tools to help you place winning bids at the last second and give you an edge over the competition. It’s about timing and strategic bidding. But staying glued to your screen for the final countdown isn’t always possible.

Other 245
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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

Let's embark on a journey through the world of email marketing AI tools, exploring their remarkable capabilities and uncovering how they elevate the effectiveness and impact of email campaigns. AI-powered email marketing tools represent a transformative leap forward, merging human creativity with the computational power of AI algorithms.

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Top 5 Things You Need To Know About How Generative AI Is Used In Security Tools

Forrester eCommerce

We just released a huge new report: How Security Tools Will Leverage Generative AI with collaboration across the entire Forrester Security and Risk team.

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The Ultimate Marketing Efficiency Checklist

However, you might be able to squeeze more value from the tools and processes you’re already using. When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

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Customer- Versus Business-Focused Mapping Tools: Cut Through The Confusion And Connect The Dots

Forrester eCommerce

Organizations have various tools for mapping processes, systems, and experiences. However, many of these tools focus on the internal business, neglecting the customer perspective.

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Meta Rolls Out New AI-Powered Ad Tools

Retail TouchPoints

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.”

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Solving the Biggest Tech Challenges in RevOps

Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Catch Them If You Can: The Passive Candidates Edition

Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them! Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Simple: By thinking like one.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.

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2020 Database Strategies and Contact Acquisition Survey Report

Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that.

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The Power of Conversation Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space?

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The Recruiting Crossword Puzzle

You can solve your recruiting problems using new tools and data specifically designed to help do your job: find top passive talent and fill those open reqs – faster than you thought possible. The good news? Test your recruiter-brain with this crossword puzzle, which reveals the best ways to move forward in your efforts with every answer!

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A Recruiter’s Guide To Hiring In 2021

To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Meanwhile, a large number of passive candidates—those who are currently employed and not seeking a new role—may be reluctant to look for something new.