Bestway and Red Bull launch soft drinks tool

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Red Bull has partnered with Bestway Wholesale to create an online tool to help retailers maximise sales.

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The digital consultancy tool takes retailers through a simple step-by-step process, first asking for the store’s geographic location, followed by the chiller size – either via pre-suggested measurements or bespoke entry, followed by submitting the number of facings per branded SKU. The tool then calculates the best SKU ratio, delivering a personalised, downloadable planogram.

The tool, which is available to stores within England, Wales, and Scotland, also allows retailers to access the suggested replacement SKUs through Bestway online.

In addition, the platform also offers category insight and information via a downloadable education resource; ‘Three Steps to Sale Success’.

The catergory tool will roll out across additional wholesale partners across 2021.