On-trend flavour added to Boost coffee range

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Boost Drinks is expanding its ready-to-drink coffee range with a Caramel Latte flavour.

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The variant is available now in a £1 price-marked can and “represents great value for current iced coffee drinkers, whilst also enticing new shoppers into the category”.

The launch is being supported by a trade and consumer campaign, including digital and out-of-home advertising, downloadable shelf wobblers for retailers and a sampling campaign in-depot.

Boost said iced drinks are growing at 49% year on year and Caramel Latte Iced Coffee is the fastest-growing and second-largest flavour in the category, with a 21% market share.

Simon Gray, founder and managing director at Boost, said: “In order to stay ahead of the curve and grow our ready-to-drink iced coffee range, we have invested in new flavour development to ensure we are offering a wider range of high-quality functional drinks, tapping into consumer interests and trends to help retailers increase sales.”