Applozic

Why Efficient Communication Is The Key To Successful Project Management

Applozic

Personal or professional, communication is the secret of every successful relationship. While you can argue over the truth of this statement, you can’t deny the fact that in the absence of a clear communication channel, your project’s chances of success are minimal.

Adopt These Technological Tips to Enhance Business Communication

Applozic

Small businesses have to overcome many obstacles on their path to transform into bigger organizations. However, in this digital age, you can conquer these obstacles by using technology. Technology allows small businesses to look much bigger than they are.

How Your Web Design Affects the Value of Your Online Business

Applozic

In the modern digital marketplace, almost any business you can think of will have their own website. Whether it’s the bakery you love so much in the middle of town or a global corporation like Coca-Cola or Nike.

5 Benefits of Using Messaging Technology in Business

Applozic

Messaging technologies have made it possible for both small and large corporations to improve how efficient information is sent and received. This improvement in efficiency is the byproduct of improving interaction not only between users but systems as well.

What, why and how of building a messaging app like WhatsApp

Applozic

From being a sensational new tool for real-time chatting, today, WhatsApp has become an essential communication tool, even surpassing emails. What made it a sure shot success? Well, because it was introduced to address a grass root trait that humans have always obsessed over. Communication!

All about using Applozic on your preferred platforms

Applozic

With myriad of buying channels mushrooming across digital business space, the user has plenty of options that influence his purchase decision in no time. Smartphones and web have affected worldwide business space tremendously.

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7 Super Useful Tips for Writing Effective Push Notifications

Applozic

Push notifications are simply annoying. They interrupt you and most of the time you feel disappointed once you click on them. Even if you do not, they mostly just make you swipe to get rid of them and that is it. However, they are necessary. How else would you know what is the weather like […].

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Rich Messaging with Interactive Buttons: Convenience that your customers will love

Applozic

We’ve talked about innovations in mobile messaging in this blog before, and have also covered case studies illustrating its benefits. Today, I would cover another messaging technology that will help you craft delightful customer experiences, to increase customer engagement and reap higher revenues.

Progressive Web Apps That Won’t Destroy Your SEO

Applozic

Whether you are a web developer or a content manager, chances are you are aware of the surge of progressive web apps (PWA) in the market. PWAs brings the best of web-based services and local applications into one. According to Google, PWAs are a reliable, fast and engaging way for users to interact with a […]. The post Progressive Web Apps That Won’t Destroy Your SEO appeared first on Applozic Blog. Messaging

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Understanding Word Embeddings – Tech Talks at Applozic

Applozic

Understanding how different words are related based on the context they are used is an easy task for us humans. If we take an example of articles then we read a lot of articles related to different topics. In almost all the articles where an author is trying to teach you a new concept then […]. The post Understanding Word Embeddings – Tech Talks at Applozic appeared first on Applozic Blog.

Achieving retail’s Holy Grail: A 360-degree customer view

Retail Technology Review

The UK retail sector is unforgiving. High street sales recently suffered their biggest drop in 20 years, while online sales growth was forecast to decline to single digits for the first time this year. Critical Issues Retail Supply Chain Internet Retailing

‘Tis The Season – Your Customers Might Need A Little Nudge

Forrester eCommerce

On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”).

Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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Bad CX Surveys? Not With This Checklist!

Forrester eCommerce

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role.

Word Of Mouth Is Less Important For Top-Line Growth Than You Think

Forrester eCommerce

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more.

Customer Experience Index Reveals Brands Lack Human Connection

Forrester eCommerce

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers.

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters.

Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate.

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From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Zaius

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area.

How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic.

The Empowered Marketer: Branding the Cannabis Industry

Zaius

Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company.

Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year.

Do cities need a “smart city platform?”

Forrester eCommerce

Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications.

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Marketing Matchmaker: Steps to Finding Your Perfect Ecommerce Agency

BigCommerce

When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it. We’re witnessing… Ecommerce Marketing

2018 Marked 20 Years of Customer Experience Research at Forrester!

Forrester eCommerce

I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX.

The Business Risks Of Climate Change (Infographic)

Forrester eCommerce

The business risks associated with global climate change are enormously complex and nearly infinite in quantity. Your firm’s climate-related risks, however, are much more manageable (albeit complex and numerous, as well). No two organizations are exposed in exactly the same way.

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Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester eCommerce

The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […].

Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes

Forrester eCommerce

We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislation

How In-Store Data Drives Digital Marketing Success

Zaius

How much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences?

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Smart Retail eCommerce Shopping Features And What We Can Learn From Them

Forrester eCommerce

Retailers are trying to differentiate their shopping experiences to win, serve, and, retain increasingly empowered customers. The first step to adding any website feature is to ensure you understand your customers, their needs, and journeys. You’re lost without it.

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.

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8 Holiday SEO Tips to Maximize Cyber Monday and Black Friday Traffic

BigCommerce

SEO can be a huge driver of Cyber Monday and Black Friday ecommerce sales. To reap those SEO benefits, you… Holiday Ideas & Strategies holiday SEO

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7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider near us or for a product at the local Macy’s, search engines will still share relevant, local results with us anyway.

IBM Goes All In On Cloud And Sends Collaboration And Experience Products To HCL

Forrester eCommerce

IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8 billion, as announced on December 6.

Predictions 2019: Transformation Goes Pragmatic

Forrester eCommerce

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes.

Making Journey Maps Useful: CX Measurement Edition

Forrester eCommerce

Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times).

Growing Your Brand With YouTube Advertising: The Comprehensive Guide

BigCommerce

As the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to… Social Selling

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Partner Relationship Management (PRM) Comes Of Age

Forrester eCommerce

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.

Predictions 2019: Customer Experience Comes Under Fire

Forrester eCommerce

Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row.

B2C Ad Copy Examples That Convert

Zaius

Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

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Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience.

Low Budget Videos, High-Quality Marketing

Zmags

Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags.