INDUSTRY INSIGHTS YOUR PEERS ARE READING
How much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences? MORE
On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”). MORE
Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle. MORE
We’ve talked about innovations in mobile messaging in this blog before, and have also covered case studies illustrating its benefits. Today, I would cover another messaging technology that will help you craft delightful customer experiences, to increase customer engagement and reap higher revenues. MORE
With myriad of buying channels mushrooming across digital business space, the user has plenty of options that influence his purchase decision in no time. Smartphones and web have affected worldwide business space tremendously. MORE
The total number of mobile app downloads in 2017 was an astonishing 197 billion and more businesses are now venturing into having an app developed. It is almost seen as a compulsory step for most companies in the same vein as developing a website was many years ago. MORE
Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. MORE
Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers. MORE
Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications. MORE
The UK retail sector is unforgiving. High street sales recently suffered their biggest drop in 20 years, while online sales growth was forecast to decline to single digits for the first time this year. Critical Issues Retail Supply Chain Internet Retailing MORE
Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic. MORE
This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year. MORE
CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role. MORE
I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX. MORE
Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags. MORE
When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. MORE
Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters. MORE
Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times). MORE
Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not. MORE
Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level. MORE
The business risks associated with global climate change are enormously complex and nearly infinite in quantity. Your firm’s climate-related risks, however, are much more manageable (albeit complex and numerous, as well). No two organizations are exposed in exactly the same way. MORE
Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider near us or for a product at the local Macy’s, search engines will still share relevant, local results with us anyway. MORE
Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company. MORE
Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row. MORE
When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it. We’re witnessing… Ecommerce Marketing MORE
Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. MORE
Retailers are trying to differentiate their shopping experiences to win, serve, and, retain increasingly empowered customers. The first step to adding any website feature is to ensure you understand your customers, their needs, and journeys. You’re lost without it. MORE
We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislation MORE
Small businesses have to overcome many obstacles on their path to transform into bigger organizations. However, in this digital age, you can conquer these obstacles by using technology. Technology allows small businesses to look much bigger than they are. MORE
Whether you are a web developer or a content manager, chances are you are aware of the surge of progressive web apps (PWA) in the market. PWAs brings the best of web-based services and local applications into one. According to Google, PWAs are a reliable, fast and engaging way for users to interact with a […]. The post Progressive Web Apps That Won’t Destroy Your SEO appeared first on Applozic Blog. Messaging MORE
Personal or professional, communication is the secret of every successful relationship. While you can argue over the truth of this statement, you can’t deny the fact that in the absence of a clear communication channel, your project’s chances of success are minimal. MORE
Messaging technologies have made it possible for both small and large corporations to improve how efficient information is sent and received. This improvement in efficiency is the byproduct of improving interaction not only between users but systems as well. MORE
IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8 billion, as announced on December 6. MORE
Push notifications are simply annoying. They interrupt you and most of the time you feel disappointed once you click on them. Even if you do not, they mostly just make you swipe to get rid of them and that is it. However, they are necessary. How else would you know what is the weather like […]. MORE
61 From being a sensational new tool for real-time chatting, today, WhatsApp has become an essential communication tool, even surpassing emails. What made it a sure shot success? Well, because it was introduced to address a grass root trait that humans have always obsessed over. Communication! MORE
Understanding how different words are related based on the context they are used is an easy task for us humans. If we take an example of articles then we read a lot of articles related to different topics. In almost all the articles where an author is trying to teach you a new concept then […]. The post Understanding Word Embeddings – Tech Talks at Applozic appeared first on Applozic Blog. MORE
In the modern digital marketplace, almost any business you can think of will have their own website. Whether it’s the bakery you love so much in the middle of town or a global corporation like Coca-Cola or Nike. MORE
Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area. MORE
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […]. MORE
Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes. MORE
As the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to… Social Selling MORE
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. MORE
SEPTEMBER 21, 2017
Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. MORE
SEO can be a huge driver of Cyber Monday and Black Friday ecommerce sales. To reap those SEO benefits, you… Holiday Ideas & Strategies holiday SEO MORE
Applozic
SEPTEMBER 4, 2018
Personal or professional, communication is the secret of every successful relationship. While you can argue over the truth of this statement, you can’t deny the fact that in the absence of a clear communication channel, your project’s chances of success are minimal.
Applozic
OCTOBER 30, 2018
Small businesses have to overcome many obstacles on their path to transform into bigger organizations. However, in this digital age, you can conquer these obstacles by using technology. Technology allows small businesses to look much bigger than they are.
Applozic
JUNE 11, 2018
In the modern digital marketplace, almost any business you can think of will have their own website. Whether it’s the bakery you love so much in the middle of town or a global corporation like Coca-Cola or Nike.
Applozic
OCTOBER 1, 2018
Messaging technologies have made it possible for both small and large corporations to improve how efficient information is sent and received. This improvement in efficiency is the byproduct of improving interaction not only between users but systems as well.
Applozic
JUNE 6, 2018
From being a sensational new tool for real-time chatting, today, WhatsApp has become an essential communication tool, even surpassing emails. What made it a sure shot success? Well, because it was introduced to address a grass root trait that humans have always obsessed over. Communication!
Applozic
MAY 2, 2018
With myriad of buying channels mushrooming across digital business space, the user has plenty of options that influence his purchase decision in no time. Smartphones and web have affected worldwide business space tremendously.
Applozic
JUNE 8, 2018
Push notifications are simply annoying. They interrupt you and most of the time you feel disappointed once you click on them. Even if you do not, they mostly just make you swipe to get rid of them and that is it. However, they are necessary. How else would you know what is the weather like […].
Applozic
MARCH 7, 2018
We’ve talked about innovations in mobile messaging in this blog before, and have also covered case studies illustrating its benefits. Today, I would cover another messaging technology that will help you craft delightful customer experiences, to increase customer engagement and reap higher revenues.
Applozic
SEPTEMBER 18, 2018
Whether you are a web developer or a content manager, chances are you are aware of the surge of progressive web apps (PWA) in the market. PWAs brings the best of web-based services and local applications into one. According to Google, PWAs are a reliable, fast and engaging way for users to interact with a […]. The post Progressive Web Apps That Won’t Destroy Your SEO appeared first on Applozic Blog. Messaging
Applozic
JULY 16, 2018
Understanding how different words are related based on the context they are used is an easy task for us humans. If we take an example of articles then we read a lot of articles related to different topics. In almost all the articles where an author is trying to teach you a new concept then […]. The post Understanding Word Embeddings – Tech Talks at Applozic appeared first on Applozic Blog.
Retail Technology Review
DECEMBER 11, 3300
The UK retail sector is unforgiving. High street sales recently suffered their biggest drop in 20 years, while online sales growth was forecast to decline to single digits for the first time this year. Critical Issues Retail Supply Chain Internet Retailing
Forrester eCommerce
NOVEMBER 6, 2018
On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”).
Forrester eCommerce
AUGUST 14, 2018
Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.
Forrester eCommerce
AUGUST 8, 2018
CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role.
Forrester eCommerce
SEPTEMBER 25, 2018
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more.
Forrester eCommerce
SEPTEMBER 5, 2018
Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers.
BigCommerce
OCTOBER 31, 2017
Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters.
BigCommerce
SEPTEMBER 21, 2017
Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate.
Zaius
NOVEMBER 28, 2018
Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area.
Zaius
NOVEMBER 27, 2018
Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.
BigCommerce
AUGUST 3, 2017
Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic.
Zaius
NOVEMBER 14, 2018
Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company.
Zaius
OCTOBER 31, 2017
This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year.
Forrester eCommerce
DECEMBER 3, 2018
Do cities need a “smart city platform?” It depends. Clients have been asking Forrester our thoughts on new IoT-enabled smart city platforms launched by vendors focused on transforming city government infrastructure and applications.
BigCommerce
DECEMBER 14, 2018
When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it. We’re witnessing… Ecommerce Marketing
Forrester eCommerce
NOVEMBER 26, 2018
I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX.
Forrester eCommerce
DECEMBER 18, 2018
The business risks associated with global climate change are enormously complex and nearly infinite in quantity. Your firm’s climate-related risks, however, are much more manageable (albeit complex and numerous, as well). No two organizations are exposed in exactly the same way.
Forrester eCommerce
JULY 20, 2018
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […].
Forrester eCommerce
SEPTEMBER 12, 2018
We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislation
Zaius
DECEMBER 18, 2018
How much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences?
Forrester eCommerce
DECEMBER 17, 2018
Retailers are trying to differentiate their shopping experiences to win, serve, and, retain increasingly empowered customers. The first step to adding any website feature is to ensure you understand your customers, their needs, and journeys. You’re lost without it.
Zaius
NOVEMBER 1, 2018
Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.
BigCommerce
NOVEMBER 19, 2018
SEO can be a huge driver of Cyber Monday and Black Friday ecommerce sales. To reap those SEO benefits, you… Holiday Ideas & Strategies holiday SEO
BigCommerce
OCTOBER 17, 2017
Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider near us or for a product at the local Macy’s, search engines will still share relevant, local results with us anyway.
Forrester eCommerce
DECEMBER 10, 2018
IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8 billion, as announced on December 6.
Forrester eCommerce
NOVEMBER 8, 2018
Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes.
Forrester eCommerce
JULY 27, 2018
Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times).
BigCommerce
DECEMBER 3, 2018
As the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to… Social Selling
Forrester eCommerce
NOVEMBER 2, 2018
Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers.
Forrester eCommerce
NOVEMBER 5, 2018
Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row.
Zaius
OCTOBER 23, 2018
Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.
Zaius
AUGUST 29, 2017
When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience.
Zmags
DECEMBER 17, 2018
Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags.
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