Navigating Sustainability in Retail: Greenwashing, Regulations, and Data-Driven Strategy
Dynamic Action
APRIL 11, 2024
Summary The fashion industry contributes significantly to sustainability challenges, with high carbon emissions and widespread greenwashing practices. Increased regulations are pushing retailers to adopt genuine sustainability practices, requiring tangible changes and transparency throughout the value chain. Retailers should invest in sustainable materials, enhance transparency, and utilize technology to substantiate sustainability claims and build consumer trust.
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