Springboard Retail

6 Innovative Ways to Think Inside the Box

Springboard Retail

The first step in establishing brand popularity and reputation is to create a great product. Once this has been accomplished, businesses need to develop the right packaging.

3 Vital Retail Data Sets to Collect in Your Store

Springboard Retail

Data has become a major priority for retail businesses of all sizes. As technologies that capture and analyze data change, so too do businesses' abilities to put that data into context and draw new insights from it.

The Rapidly Growing Role of AI in Retail

Springboard Retail

Have you ever thought about how the camera on your phone automatically adjusts its settings to perfectly capture images in nearly any type of lighting? That’s artificial intelligence (AI) hard at work, right in the comfort of your pocket, and it’s getting better and better with each system update.

The Power of Silent Selling

Springboard Retail

All stores silently sell to their customers. From image to merchandise value, how a store looks and feels greatly affects customer perception. A store that sells prestige exudes an aura of exclusivity through several elements such as rich carpeting, luxurious furnishings and spacious display areas.

7 Retail Trends We Saw at NRF 2019

Springboard Retail

We can't believe another NRF Big Show has come and gone! Our team packed their bags and left frigid Boston — for only slightly less frigid NYC — last week to join 38 thousand other retail professionals at the world's largest retail conference and expo.

How to Sell More and Thrive This Holidays Season, According to 11 Retail Experts

Springboard Retail

Here's the good news: 2018 holiday retail sales are expected to increase by roughly 5% over last year, totaling nearly $720 billion. Customer spending is expected to increase by 4% over last year, hitting its highest average yet.

5 PayPay Chargeback Scams & How to Prevent Them

Springboard Retail

PayPal has a reputation for safety and security, which makes them the first choice for many e-commerce businesses who need to have a way to accept online payments.

8 Thriving Retailers' Tips for Surviving Black Friday

Springboard Retail

? It’s the most wonderful time of the year ?.right? right? For consumers, sure. The holidays are wish lists, gift wrap, and cookies with eggnog. For retailers? That’s a different story.

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4 Ways Inventory Management Saves Money and Helps You Grow Sustainably

Springboard Retail

Ask any online retailer what their primary business goal for this year is, and more often than not, you’ll get an answer along the lines of: “I want to grow my business.” But with a growing business comes growing responsibilities, namely making sure your back-end is ready to handle and sustain this growth.

Cashwrap Conversations: Nicole Leinbach Reyhle

Springboard Retail

As far as I'm concerned, Nicole Leinbach Reyhle is the mayor of the retail world. Highlighted in just about every top retail influencer list you'll come across, this global retail thought leader is the publisher of Retail Minded , co-founder of the Independent Retailer Conference , and author of Retail 101: The Guide to Managing and Marketing Your Retail Business.

Picture Perfect: How to Create Instagrammable Store Displays

Springboard Retail

It’s late October, and perhaps you didn’t get around to remodeling your store again this year. The back room is full of today’s deliveries, boxes of holiday merchandise that your staff is pricing and placing on shelves and tables across from the fall-colored pumpkin spice displays.

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A Sure Sign You Need More Signage

Springboard Retail

There’s a lot to consider when it comes to the signage for your brick-and-mortar store. New store owners often start off right, investing in their branding, a fancy logo, and one large sign above the front window. And then they stop. But consider this: Your physical store is your brand story.

7 Ways to Grow Your Retail Business Without Breaking the Bank

Springboard Retail

Retail businesses often fill a need in the community they exist in. But despite how essential they are, starting and operating a retail store can be much harder than it seems, mostly due to retailers' tight margins and limited resources.

Preparing Your Store for the Holidays: A Guide for Small Businesses

Springboard Retail

Preparing for the holidays when you’re a small business owner can be stressful! Not only do you want to make sure your store is ready for the influx of customers that this time of year can bring, but you also have to ensure that everyone walks away happy and willing to come back.

Cashwrap Conversations: Streamline Retail

Springboard Retail

Here are Springboard Retail, we're fortunate to work with some really cool retailers. But you already knew that, didn't you? What you might not know is that we're also lucky enough to partner with a number of creative retail industry experts, consultants, and influencers—guys like Josh Orr at Streamline Retail. From the time he was a teen working the sales floor after school, he's had a thing for instilling confidence in people.

Cashwrap Conversations: Following the Tide

Springboard Retail

Southern Tide is one of those classic, all-American, feel good brands. They've done far more than design some fish-clad clothes and accessories; they've created a lifestyle. It's not about the golf shirt, it's about creating memories at the 19th hole.

8 Rules for Hiring & Retaining Sales Associates

Springboard Retail

I'll be brutally honest: I can’t promise the retailers who attend my hiring webinar next week will achieve perfection when building their team. Even Hall of Fame hiring managers don’t bat 1.000, especially in retail.

How to Win Over Upset Customers by PIC-ing a fight

Springboard Retail

During the customer service training sessions I deliver to the staffs of small-to-medium sized businesses, we exchange war stories about handling customer complaints. Screaming, swearing, panicking, accusing, and abusing – these stories have everything.

How to shift your inventory mindset for agility.

Springboard Retail

Inventory management is key for profitability in retail. Consumers today have high expectations, they demand inventory visibility in real-time across all channels and want to be able to shop seamlessly wherever, whenever they want. So it goes without saying, that managing your inventory is no longer a set-it and forget-it endeavor. Retailers need to be agile by using their POS inventory data to spot trends and correct problems in real-time.

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Boost Your Store's Sales by Understanding These 5 Types of Retail Customers

Springboard Retail

Everyone has different shopping preferences, which may vary by product type or time of day. For instance, when shopping for a tech gadget, I may want a lot of knowledgeable help, promptly. Whereas when shopping for clothing, I might want to browse quietly with few interruptions.

10 Ways Retail Has Changed Forever and Why It's Ok

Springboard Retail

Let's set the baseline: Retail has changed, continues to change, and will be in flux for many years to come. Ok.duh. Been there, heard that. But what exactly is causing the disruption? How is it affecting modern retailers?

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What Really Counts in Retail Foot Traffic

Springboard Retail

We last talked about common retail foot traffic KPIs and the importance of conversion, but let's address some common questions and misconceptions about traffic counting and consider how you can improve your store's retail conversion rate using a customer traffic counter 's metrics. Our Integration Partners Retail Analytics

The Surefire Way to Tell if Your Marketing is Working

Springboard Retail

It should be easy to determine if your marketing is effective.right? If you run a new radio campaign and sales lift, then it worked, didn't it? If you hosted an in-store party and your traffic was through the roof, it was worth it, yes? Not so fast team.

How to Measure Retail Store Traffic to Boost Profitability

Springboard Retail

Competition for customers has never been more fierce, and more than ever, retailers need to consider the value of each person who steps foot into their store. When potential customers can shop literally anywhere, anytime, you must make the most of their choice to visit you. I f you don’t capitalize, you will not monetize. Retail Tips & Techniques Our Integration Partners

The 8 Truths of Markdowns (FREE Retail Webinar!)

Springboard Retail

How much product is marked up initially directly affects how profitable your retail business can be. Many retailers swear by tried and true markup models, but it is good practice for any retailer to constantly review current pricing practices to find areas for improvement.

5 Steps to Choosing the Right Retail POS Technology for Your Store!

Springboard Retail

Choosing a point of sale solution for your company can be overwhelming. There are so many options on the market today that it’s hard to know where to begin. You might even have the impulse to put it off for another year and make do with the old system you have. Retail Tips & Techniques POS software

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Taking the Mystery out of a Well-Designed Store

Springboard Retail

Be honest: When did you last make a major floor move? And we don’t mean moving product from over here to over there. Retail Tips & Techniques

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How To Double Your Gift Card Sales

Springboard Retail

44% / Consumers who said they were more likely to visit a store they would not have gone to otherwise because of a gift card. 52% / Consumers who said they were likely to visit a store more often because of gift card. 75% / Consumers who spend more than the value of their gift card. $38 38 / Average overspend per gift card transaction. Source: First Data. It's pretty clear that gift cards are a win-win for both retailers and their customers! Retail Tips & Techniques Ecommerce

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10 Simple Tips to Boost Retail Sales

Springboard Retail

It's the million dollar question: how do I increase my store's sales? Well, there's no one million dollar answer, but we sat down with some of our retailers to get their tried-and-true tips for selling more, profitably. Share this graphic with your team, and be sure to pin it for easy access - you can start employing these simple techniques today! Plus, don't forget to download our free Point of Sale Report , where we dive deeper into each of these tips from the experts. Retail Tips & Technique

5 Things We Learned at IRC 2018

Springboard Retail

Last week we packed our bags, said see ya to Boston's 90% humidity, and headed to Las Vegas, where we had the honor of participating in ASD Market Week's Independent Retailer Conference. Talk about a fun event! And not just because of its host city. Events Business of Retail

Size Doesn't Matter. Metrics Do.

Springboard Retail

One store, forty stores. Luxury apparel, pet supplies. 30 SKUs, 3000 SKUs. No matter your store's size, location, structure or vertical: metrics MATTER. Join us this month for a free Retail Metrics Webinar - cohosted by industry expert Paul Erickson of Management One - and learn why analytics are critical to your retail business's success. Retail Analytics

How to Avoid Back-to-School Syndrome & Maximize Fall Sales

Springboard Retail

Over the last twenty years, one of the “constants” that I have observed in my work with major retailers is a consistent five to seven point decline in customer satisfaction beginning the end of July and running through Labor Day. Initially, this was easy to write off as a statistical anomaly, but over time I’ve come to realize that this is an especially challenging time of year for engendering high levels of customer satisfaction.

How to Turn Holiday Shoppers into Year-Rounders

Springboard Retail

It goes without saying that the holiday season is prime time for retail traffic. And despite the daunting Amazon affect, a hefty 71% of consumers say they plan to do half or more of their holiday shopping in stores as opposed to online. The potential to achieve holiday sales plan is obvious, but the long-term effects are just as exciting.

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3 Ways to Use Data for Your Retail Marketing Strategy

Springboard Retail

There is far more to retail marketing than designing a catchy e-mail blast and choosing the best Instagram filter; great marketing demands great data! Today, it is actually essential to personalize your marketing based on data. Customers expect it, so you better be collecting it! Retail Marketing

Cashwrap Conversations: The Future is For Now

Springboard Retail

Starting an online retail business in 2018 sounds about as daunting as starting a physical retail business in 2008 did. Sure, less costs are associated, and consumer spending has bounced back, but the ecommerce market is oversaturated, shipping costs continue to skyrocket, and the “pay to play” decree of digital advertising —now starting to shake up social media as well — is making it increasingly difficult for new online brands to get in front of an audience.