The benefits of cultivating retail brand ambassadors vs sales associates.
AUGUST 2, 2017
How often have you heard, "man, customers are just so demanding"? Or worse, been on the receiving end of a sales associate who a) knew less about the product than you do b) was more interested in chatting with a co-worker than engaging with you or c) wanted to help but just didn't have the tools or empowerment to do so. (Or, Or, all of the above.) It just can't be stressed enough, today the customer is firmly in charge with more choice, information and power than ever before.