Springboard Retail

The Power of Silent Selling

Springboard Retail

All stores silently sell to their customers. From image to merchandise value, how a store looks and feels greatly affects customer perception. A store that sells prestige exudes an aura of exclusivity through several elements such as rich carpeting, luxurious furnishings and spacious display areas.

5 PayPay Chargeback Scams & How to Prevent Them

Springboard Retail

PayPal has a reputation for safety and security, which makes them the first choice for many e-commerce businesses who need to have a way to accept online payments.

8 Thriving Retailers' Tips for Surviving Black Friday

Springboard Retail

? It’s the most wonderful time of the year ?.right? right? For consumers, sure. The holidays are wish lists, gift wrap, and cookies with eggnog. For retailers? That’s a different story.

Gifts 33

Our 5 Favorite Retail Podcasts

Springboard Retail

Is it just me, or are podcasts the new Netflix? Gone are the days of "what are you watching?" — now the only question is what you're listening to. It took me a minute, but I've finally jumped on the bandwagon, and I'm not the only one who's caught the fever around here.

37

How to Sell More and Thrive This Holidays Season, According to 11 Retail Experts

Springboard Retail

Here's the good news: 2018 holiday retail sales are expected to increase by roughly 5% over last year, totaling nearly $720 billion. Customer spending is expected to increase by 4% over last year, hitting its highest average yet.

Cashwrap Conversations: Nicole Leinbach Reyhle

Springboard Retail

As far as I'm concerned, Nicole Leinbach Reyhle is the mayor of the retail world. Highlighted in just about every top retail influencer list you'll come across, this global retail thought leader is the publisher of Retail Minded , co-founder of the Independent Retailer Conference , and author of Retail 101: The Guide to Managing and Marketing Your Retail Business.

Picture Perfect: How to Create Instagrammable Store Displays

Springboard Retail

It’s late October, and perhaps you didn’t get around to remodeling your store again this year. The back room is full of today’s deliveries, boxes of holiday merchandise that your staff is pricing and placing on shelves and tables across from the fall-colored pumpkin spice displays.

31

A Sure Sign You Need More Signage

Springboard Retail

There’s a lot to consider when it comes to the signage for your brick-and-mortar store. New store owners often start off right, investing in their branding, a fancy logo, and one large sign above the front window. And then they stop. But consider this: Your physical store is your brand story.

4 Ways Inventory Management Saves Money and Helps You Grow Sustainably

Springboard Retail

Ask any online retailer what their primary business goal for this year is, and more often than not, you’ll get an answer along the lines of: “I want to grow my business.” But with a growing business comes growing responsibilities, namely making sure your back-end is ready to handle and sustain this growth.

Preparing Your Store for the Holidays: A Guide for Small Businesses

Springboard Retail

Preparing for the holidays when you’re a small business owner can be stressful! Not only do you want to make sure your store is ready for the influx of customers that this time of year can bring, but you also have to ensure that everyone walks away happy and willing to come back.

Cashwrap Conversations: Streamline Retail

Springboard Retail

Here are Springboard Retail, we're fortunate to work with some really cool retailers. But you already knew that, didn't you? What you might not know is that we're also lucky enough to partner with a number of creative retail industry experts, consultants, and influencers—guys like Josh Orr at Streamline Retail. From the time he was a teen working the sales floor after school, he's had a thing for instilling confidence in people.

Cashwrap Conversations: Following the Tide

Springboard Retail

Southern Tide is one of those classic, all-American, feel good brands. They've done far more than design some fish-clad clothes and accessories; they've created a lifestyle. It's not about the golf shirt, it's about creating memories at the 19th hole.

8 Rules for Hiring & Retaining Sales Associates

Springboard Retail

I'll be brutally honest: I can’t promise the retailers who attend my hiring webinar next week will achieve perfection when building their team. Even Hall of Fame hiring managers don’t bat 1.000, especially in retail.

How to Win Over Upset Customers by PIC-ing a fight

Springboard Retail

During the customer service training sessions I deliver to the staffs of small-to-medium sized businesses, we exchange war stories about handling customer complaints. Screaming, swearing, panicking, accusing, and abusing – these stories have everything.

Boost Your Store's Sales by Understanding These 5 Types of Retail Customers

Springboard Retail

Everyone has different shopping preferences, which may vary by product type or time of day. For instance, when shopping for a tech gadget, I may want a lot of knowledgeable help, promptly. Whereas when shopping for clothing, I might want to browse quietly with few interruptions.

10 Ways Retail Has Changed Forever and Why It's Ok

Springboard Retail

Let's set the baseline: Retail has changed, continues to change, and will be in flux for many years to come. Ok.duh. Been there, heard that. But what exactly is causing the disruption? How is it affecting modern retailers?

28

How to shift your inventory mindset for agility.

Springboard Retail

Inventory management is key for profitability in retail. Consumers today have high expectations, they demand inventory visibility in real-time across all channels and want to be able to shop seamlessly wherever, whenever they want. So it goes without saying, that managing your inventory is no longer a set-it and forget-it endeavor. Retailers need to be agile by using their POS inventory data to spot trends and correct problems in real-time.

POS 40

The Surefire Way to Tell if Your Marketing is Working

Springboard Retail

It should be easy to determine if your marketing is effective.right? If you run a new radio campaign and sales lift, then it worked, didn't it? If you hosted an in-store party and your traffic was through the roof, it was worth it, yes? Not so fast team.

What Really Counts in Retail Foot Traffic

Springboard Retail

We last talked about common retail foot traffic KPIs and the importance of conversion, but let's address some common questions and misconceptions about traffic counting and consider how you can improve your store's retail conversion rate using a customer traffic counter 's metrics. Our Integration Partners Retail Analytics

How to Measure Retail Store Traffic to Boost Profitability

Springboard Retail

Competition for customers has never been more fierce, and more than ever, retailers need to consider the value of each person who steps foot into their store. When potential customers can shop literally anywhere, anytime, you must make the most of their choice to visit you. I f you don’t capitalize, you will not monetize. Retail Tips & Techniques Our Integration Partners

The 8 Truths of Markdowns (FREE Retail Webinar!)

Springboard Retail

How much product is marked up initially directly affects how profitable your retail business can be. Many retailers swear by tried and true markup models, but it is good practice for any retailer to constantly review current pricing practices to find areas for improvement.

5 Steps to Choosing the Right Retail POS Technology for Your Store!

Springboard Retail

Choosing a point of sale solution for your company can be overwhelming. There are so many options on the market today that it’s hard to know where to begin. You might even have the impulse to put it off for another year and make do with the old system you have. Retail Tips & Techniques POS software

POS 27

Taking the Mystery out of a Well-Designed Store

Springboard Retail

Be honest: When did you last make a major floor move? And we don’t mean moving product from over here to over there. Retail Tips & Techniques

28

10 Simple Tips to Boost Retail Sales

Springboard Retail

It's the million dollar question: how do I increase my store's sales? Well, there's no one million dollar answer, but we sat down with some of our retailers to get their tried-and-true tips for selling more, profitably. Share this graphic with your team, and be sure to pin it for easy access - you can start employing these simple techniques today! Plus, don't forget to download our free Point of Sale Report , where we dive deeper into each of these tips from the experts. Retail Tips & Technique

5 Things We Learned at IRC 2018

Springboard Retail

Last week we packed our bags, said see ya to Boston's 90% humidity, and headed to Las Vegas, where we had the honor of participating in ASD Market Week's Independent Retailer Conference. Talk about a fun event! And not just because of its host city. Events Business of Retail

How To Double Your Gift Card Sales

Springboard Retail

44% / Consumers who said they were more likely to visit a store they would not have gone to otherwise because of a gift card. 52% / Consumers who said they were likely to visit a store more often because of gift card. 75% / Consumers who spend more than the value of their gift card. $38 38 / Average overspend per gift card transaction. Source: First Data. It's pretty clear that gift cards are a win-win for both retailers and their customers! Retail Tips & Techniques Ecommerce

Gifts 27

How to Avoid Back-to-School Syndrome & Maximize Fall Sales

Springboard Retail

Over the last twenty years, one of the “constants” that I have observed in my work with major retailers is a consistent five to seven point decline in customer satisfaction beginning the end of July and running through Labor Day. Initially, this was easy to write off as a statistical anomaly, but over time I’ve come to realize that this is an especially challenging time of year for engendering high levels of customer satisfaction.

Size Doesn't Matter. Metrics Do.

Springboard Retail

One store, forty stores. Luxury apparel, pet supplies. 30 SKUs, 3000 SKUs. No matter your store's size, location, structure or vertical: metrics MATTER. Join us this month for a free Retail Metrics Webinar - cohosted by industry expert Paul Erickson of Management One - and learn why analytics are critical to your retail business's success. Retail Analytics

3 Ways to Use Data for Your Retail Marketing Strategy

Springboard Retail

There is far more to retail marketing than designing a catchy e-mail blast and choosing the best Instagram filter; great marketing demands great data! Today, it is actually essential to personalize your marketing based on data. Customers expect it, so you better be collecting it! Retail Marketing

How to Turn Holiday Shoppers into Year-Rounders

Springboard Retail

It goes without saying that the holiday season is prime time for retail traffic. And despite the daunting Amazon affect, a hefty 71% of consumers say they plan to do half or more of their holiday shopping in stores as opposed to online. The potential to achieve holiday sales plan is obvious, but the long-term effects are just as exciting.

POS 27

Cashwrap Conversations: The Future is For Now

Springboard Retail

Starting an online retail business in 2018 sounds about as daunting as starting a physical retail business in 2008 did. Sure, less costs are associated, and consumer spending has bounced back, but the ecommerce market is oversaturated, shipping costs continue to skyrocket, and the “pay to play” decree of digital advertising —now starting to shake up social media as well — is making it increasingly difficult for new online brands to get in front of an audience.

Physical Retail Isn't Dead. Boring Retail Is.

Springboard Retail

Despite the click bait headlines, the death of physical retail is greatly exaggerated. Far from it, in fact. But without a doubt boring, undifferentiated, irrelevant and unremarkable stores are most definitely dead, dying or moving perilously close to the edge of the precipice. Business of Retail

Cashwrap Conversations: The Championship Shop @ BLENDS

Springboard Retail

I doubt I’ll ever forget my first encounter with a pop up retail shop. Old Navy was celebrating the launch of its new denim line, smack in the middle of Boston’s congested Faneuil Hall. A media cosponsor, DJ, icy basil lemonade, free makeup samples, celebrity stylists on hand — calling it a pop up event feels like a gross understatement. This was a true retail experience, and a lucrative one at that. I needed three pairs of those jeans, stat. Our Customers

Cashwrap Conversations: Popping Up with Wendell August Forge

Springboard Retail

Wendell August Forge ’s story is as impressive as the care they put into each and every one of their handcrafted gifts and art. While many retail businesses with a nearly-100-year history started as something very different—Abercrombie & Fitch a sporting good store, Dillard’s a five-and-dime—Wendell August is celebrating its 95 th anniversary as America’s oldest and largest forge, continuing to do what they did best in 1923: Create heirloom-quality giftware to last generations.

Retail Inventory Reports That Will Change Your Business

Springboard Retail

Reporting on inventory is unquestionably the most important thing you can do for your retail business; after all, it’s your single biggest asset (and liability): often 70%-80% of your overhead. Understanding what your customers respond to, being able to spot trends quickly, keeping your inventory fresh, and finding ways to improve inventory turn are all critical to your bottom line.

POS 22

Harness Your Data for Painless Store Staffing

Springboard Retail

Whether it's just you and two employees or you're managing a team of 100, staffing a retail store can be tricky! You want to have the right number of sales associates on the floor at the right time to a) make you money and b) save you money! A disproportionate ratio of employees to customers means you're probably either wasting cash on unnecessary staffing costs, or missing out on sales by not having enough strong team members working the floor. So how do you find that balance? Data, of course!

How to Bounce Back From Holiday Returns

Springboard Retail

You can spot them a mile away. The dreaded shopping bag boasting your logo walking TOWARD your store. And you brace yourself for the inevitable. "I I just have a quick return to make

25

How to Use POS Data for Retail Merchandising

Springboard Retail

Agile retailers know that collecting, analyzing, and acting on data — quickly — is a non-negotiable to grow in an ever-changing retail environment. Sales reports, purchasing reports, inventory reports — these are all often at top of mind, and rightfully so! But with the right KPIs and reporting tools, you can use your POS analytics to make decisions traditionally thought of as entirely right-brain driven, like retail merchandising. Use numbers to design my store? You bet!

POS 22

7 Ways to Increase Shoe Store Sales and Traffic

Springboard Retail

If you’re a growing footwear retailer, you know how imperative strong merchandising skills, inventory management, and customer relations are. But what more can you do to increase shoe store sales and traffic? Put your best foot forward with these tips to boost profitability, productivity, and customer acquisition and retention at your footwear business! Inventory Management Retail Tips & Techniques

Happy Holidays from Springboard Retail!

Springboard Retail

Merry everything from our family to yours

25